Skip to content

Hair Curlers No Heat

prices mostly outside the sweet spot ($4.22–$11.89) — Hair Curlers No Heat doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 12Growth 15Conversion 55Competition 56Returns 92Price range 0Avg price 21Brand share 55Review moat 24Quality gap 91
This niche Category average · 2,481 niches

Is Hair Curlers No Heat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Curlers No Heat is a £49K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Hair Curlers No Heat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.1% over the last 90 days and 4.6% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr6K
Search volume / yr-19.1%139K
Conversion rate4.6%
Avg price£7.66

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers16 · 27
Top-5 product click share51%
Open market28%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement100%
New entrants (1y)5· 1 succeeded
Avg rating4.1★
Avg reviews5,756

Top Hair Curlers No Heat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

23%

  • Kitsch43%
  • BUTBU8%
  • URAQT7%
  • YOSHUYUKI7%
  • xnicx7%
  • NYK15%

Hair Curlers No Heat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR4.6%Products22Brands16Top 5 Brands72%OOS Rate2.1%Rating4.1★Reviews5,756Avg BSR#56
7K5KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Hair Curlers No Heat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair curlers no heat70K/yr
  • overnight curls24K/yr
  • overnight hair curlers14K/yr
  • no heat hair curlers13K/yr
  • non heated hair curlers4K/yr
  • no heat curlers3K/yr
  • hair curler no heat4K/yr
  • heat free hair curlers3K/yr
  • hair curling band overnight2K/yr
  • non heat hair curler2K/yr

What reviews say buyers love and hate about Hair Curlers No Heat

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall16%

Excellent product with great results

Ease Of Use16%

Easy to use

Value For Money10%

Excellent price

Comfort-Overall10%

So comfy

Hair Styling9%

Lovely curls

What buyers complain about

62% of reviews
Ease Of Use12%

This isn't easy to use

Grip8%

Not great for grip

Instructions/User Manual/Troubleshooting7%

The instructions just aren't good enough

Comfort-Overall6%

I assumed it would have been really uncomfortable

Functionality-Overall6%

Didnt work for me

Hair Curlers No Heat return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Size-Overall
21%
3Suitability Short Hair
10%
4Quality-Overall
7%
5Advertised Vs Actual Product
5%

Common Hair Curlers No Heat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Curlers No Heat 44/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved -19.1% over the last 90 days.
Search demand for Hair Curlers No Heat on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.