hair curlers no heat
Skip itPrices mostly outside the sweet spot ($4.22–$11.89) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Bad5,756.18avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 139K searches
Price range
Bad£4.22–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair curlers no heat is a £49K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair curlers no heat market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.1%
- Avg brand age
- 21 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
27
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
23%
- Kitsch43%
- BUTBU8%
- URAQT7%
- YOSHUYUKI7%
- xnicx7%
- NYK15%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top hair curlers no heat search terms
- hair curlers no heat70K/yr
- overnight curls24K/yr
- overnight hair curlers14K/yr
- no heat hair curlers13K/yr
- non heated hair curlers4K/yr
- no heat curlers3K/yr
- hair curler no heat4K/yr
- heat free hair curlers3K/yr
- hair curling band overnight2K/yr
- non heat hair curler2K/yr
Top hair curlers no heat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitsch Satin Heatless Curlers Set Heatless Curls Overnight w/ 34 Hair Waver & 2 Satin Hair Scrunchies Comfortable Hair Curlers to Sleep In for Frizz-Free No Heat Damage Styling - Sunset Tie Dye
Kitsch£7.464.2★28,281 rev
YOSHUYUKI Heatless Hair Curler to Sleep in No Heat Satin Heatless Curls Overnight Rods Curling Set Jumbo Large Foam Sponge Hair Rollers Curlers for Long Short Hair Volume Women Styling Tools
YOSHUYUKI£9.253.9★2,185 rev
xnicx 47pcs 7 Hair Rollers Curlers Bendy Foam Curler Rollers Flexi Curling Rods Heatless Curlers for Long Short Wave Hair Heatless Curls no Heat for Sleeping Overnight Styling Hair Salon Gift
xnicx£8.404.4★19,990 rev
Kitsch Satin Flexi Rod Heatless Hair Curler Set Hair rollers for Overnight Curls Heatless Curls Overnight blowout rods Heatless curler and hair rollers Heatless blowout rods 6pcs - Rosewood
Kitsch£9.713.7★6,194 rev
Kitsch Heatless Curling Set - Satin Heatless Curlers for Long & Short Hair Hair Curler No Heat for Heatless Curls Overnight Curls with 2 Satin Scrunchies & 34 Blowout Rod - Charcoal
Kitsch£7.484.2★28,281 rev
Newest
by launch date
BATHRINS 24Pcs No Heat Hair Curlers- Sponge Rollers Kit with 1Pcs Fine Tooth Comb Sleep Heatless Curlers Wave Formers for Long Short Hair DIY Hair Tools Pillow Soft Curls (multi-color)
BATHRINS£7.282 rev
Heatless Curlers Curls Long Hair Octopus Curler Curl Sleeping Overnight Ribbon Hair Rollers Curling Rod Headband Rods Soft No Heat Wave Styling Tools Lazy Curler for DIY 8 Claw Octopus Design (Pink)
Toumett£6.0015 rev
BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
BONNET QUEEN£11.89271 rev
BUTBU Heatless Curlers Headband 5PCS No Heat Hair-Curlers and Rollers Soft Sleep Overnight Hair-Curls Set heatless Curling Gift Kit for Women Long and Short Wave hair (Brown)
BUTBU£4.22357 rev
Heatless Curlers Set For Effortless Curls & Waves (5pc Set) NYK1 Satin Hair Curlers No Heat For Overnight Heatless Curls - 40 Curling Rods For Comfortable Easy Styling For All Hair Types And Lengths
NYK1£8.65196 rev
Trending
90-day click momentumBATHRINS 24Pcs No Heat Hair Curlers- Sponge Rollers Kit with 1Pcs Fine Tooth Comb Sleep Heatless Curlers Wave Formers for Long Short Hair DIY Hair Tools Pillow Soft Curls (multi-color)
BATHRINS£7.284.5★
AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types Sleep DIY Hair Curls
AOOWU£7.264.1★
Heatless Curlers Curls Long Hair Octopus Curler Curl Sleeping Overnight Ribbon Hair Rollers Curling Rod Headband Rods Soft No Heat Wave Styling Tools Lazy Curler for DIY 8 Claw Octopus Design (Pink)
Toumett£6.004.1★
24PCS No Heat Hair Curlers- Sponge Rollers Wave Formers for Long Short Hair Sleep in Curlers- Retro Polka dots DIY Hair Tools-Natural-Looking pillow Soft Curls (multi-color)
InteDesign£8.494.1★
BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
BONNET QUEEN£11.893.2★
What buyers say about hair curlers no heat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product with great results”
“Easy to use”
“Excellent price”
“So comfy”
“Lovely curls”
“As described”
“Good curls”
“Perfect size”
“great lasted all day”
“It's soft and fairly comfortable to sleep in”
What buyers complain about
“This isn't easy to use”
“Not great for grip”
“The instructions just aren't good enough”
“I assumed it would have been really uncomfortable”
“Didnt work for me”
“Not brilliant as they will not stay in my hair they are very springy and just keep popping undone and falling out”
“Not the best quality rollers”
“Not fit for purpose”
“False advertising”
“But, fair enough, it won't fit all hair types”
Top return reasons
Common questions
- Is hair curlers no heat profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 22 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the hair curlers no heat niche?
- 16 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in hair curlers no heat?
- Top complaints mined from reviews: Ease Of Use, Grip, Instructions/User Manual/Troubleshooting. The return rate is 1.2%.
- When does demand for hair curlers no heat peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the hair curlers no heat niche?
- Listings span £4.22–£11.89; the average listing price is £7.66 (sweet spot $15–$100). The average incumbent carries 5,756 reviews — the moat a new listing must climb.