Skip to content

Hair Curlers No Heat

Fail

Prices span $4.22–$11.89, mostly outside the sweet spot, so Hair Curlers No Heat is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£49K/yr139K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
51%top-5 click share · 16 brands · 27 sellers

Flapen Score

Hair Curlers No Heat against its category

The dotted line is the Beauty average. Past it, Hair Curlers No Heat is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Curlers No Heat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Curlers No Heat 139K times last year and spent an estimated £49K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
4.6%
Market size, estimated
£49Ka year
Peak month
December2.3× the quietest month
Top search term
hair curlers no heat70K searches a year

02 · Price

A sale here is worth £7.66.

Listings sell for £7.66 on average, from £4.22 to £11.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.66 that is £766 to £2K a year per listing.

Average price
£7.66under the $15 to $100 sweet spot
Price range
£4.22–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£766–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #56 within Styling Tools. It carries 5,756 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#56in Styling Tools
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,756per listing
Listings tracked
22

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Hair Curlers No Heat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

27

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

23%

  • Brand 143%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%

Demand

Hair Curlers No Heat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Hair Curlers No Heat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair curlers no heat70K/yr
  • overnight curls24K/yr
  • overnight hair curlers14K/yr
  • no heat hair curlers13K/yr
  • non heated hair curlers4K/yr
  • no heat curlers3K/yr
  • hair curler no heat4K/yr
  • heat free hair curlers3K/yr
  • hair curling band overnight2K/yr
  • non heat hair curler2K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Curlers No Heat

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Ease Of Use”
1.2%of orders come back
“This isn't easy to use”
A buyer, on “Ease Of Use”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Curlers No Heat questions

Answered from the same tracked data.