Hair Curlers No Heat
FailPrices span $4.22–$11.89, mostly outside the sweet spot, so Hair Curlers No Heat is a Fail.
- Flapen Score
- 44 / 100Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 4744
- Market size
- £49K/yr139K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 27 sellers
Flapen Score
Hair Curlers No Heat against its category
The dotted line is the Beauty average. Past it, Hair Curlers No Heat is stronger. Inside it, weaker.
Market
The Hair Curlers No Heat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Curlers No Heat 139K times last year and spent an estimated £49K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £49Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- hair curlers no heat70K searches a year
02 · Price
A sale here is worth £7.66.
Listings sell for £7.66 on average, from £4.22 to £11.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.66 that is £766 to £2K a year per listing.
- Average price
- £7.66under the $15 to $100 sweet spot
- Price range
- £4.22–£11.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £766–£2K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #56 within Styling Tools. It carries 5,756 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #56in Styling Tools
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,756per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Hair Curlers No Heat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kitsch Satin Heatless Curlers Set Heatless Curls Overnight w/ 34 Hair Waver & 2 Satin Hair Scrunchies Comfortable Hair Curlers to Sleep In for Frizz-Free No Heat Damage Styling - Sunset Tie Dye
- Price
- £7.46
- Rating
- 4.2/5
- Reviews
- 28,281
- Age
- 4y ago

YOSHUYUKI Heatless Hair Curler to Sleep in No Heat Satin Heatless Curls Overnight Rods Curling Set Jumbo Large Foam Sponge Hair Rollers Curlers for Long Short Hair Volume Women Styling Tools
- Price
- £9.25
- Rating
- 3.9/5
- Reviews
- 2,185
- Age
- 2y ago

xnicx 47pcs 7 Hair Rollers Curlers Bendy Foam Curler Rollers Flexi Curling Rods Heatless Curlers for Long Short Wave Hair Heatless Curls no Heat for Sleeping Overnight Styling Hair Salon Gift
- Price
- £8.40
- Rating
- 4.4/5
- Reviews
- 19,990
- Age
- 8y ago

Kitsch Satin Flexi Rod Heatless Hair Curler Set Hair rollers for Overnight Curls Heatless Curls Overnight blowout rods Heatless curler and hair rollers Heatless blowout rods 6pcs - Rosewood
- Price
- £9.71
- Rating
- 3.7/5
- Reviews
- 6,194
- Age
- 3y ago

Kitsch Heatless Curling Set - Satin Heatless Curlers for Long & Short Hair Hair Curler No Heat for Heatless Curls Overnight Curls with 2 Satin Scrunchies & 34 Blowout Rod - Charcoal
- Price
- £7.48
- Rating
- 4.2/5
- Reviews
- 28,281
- Age
- 3y ago
Trending
estimated 90-day click momentum
BATHRINS 24Pcs No Heat Hair Curlers- Sponge Rollers Kit with 1Pcs Fine Tooth Comb Sleep Heatless Curlers Wave Formers for Long Short Hair DIY Hair Tools Pillow Soft Curls (multi-color)
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

AOOWU 4PCS Heatless Curling Rods Heatless Blowout Rods with Satin Silk Bonnet Overnight No Heat Hair Rollers Flexi Bars with Hooks Heat Free Curling Iron for All Hair Types Sleep DIY Hair Curls
- Price
- £7.26
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago

Heatless Curlers Curls Long Hair Octopus Curler Curl Sleeping Overnight Ribbon Hair Rollers Curling Rod Headband Rods Soft No Heat Wave Styling Tools Lazy Curler for DIY 8 Claw Octopus Design (Pink)
- Price
- £6.00
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 8mo ago

24PCS No Heat Hair Curlers- Sponge Rollers Wave Formers for Long Short Hair Sleep in Curlers- Retro Polka dots DIY Hair Tools-Natural-Looking pillow Soft Curls (multi-color)
- Price
- £8.49
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 1y ago

BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
- Price
- £11.89
- Rating
- 3.2/5
- Reviews
- 271
- Age
- 10mo ago
Newest
by launch date
BATHRINS 24Pcs No Heat Hair Curlers- Sponge Rollers Kit with 1Pcs Fine Tooth Comb Sleep Heatless Curlers Wave Formers for Long Short Hair DIY Hair Tools Pillow Soft Curls (multi-color)
- Price
- £7.28
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Heatless Curlers Curls Long Hair Octopus Curler Curl Sleeping Overnight Ribbon Hair Rollers Curling Rod Headband Rods Soft No Heat Wave Styling Tools Lazy Curler for DIY 8 Claw Octopus Design (Pink)
- Price
- £6.00
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 8mo ago

BONNET QUEEN Large Satin Heatless Curlers for Long Thick Hair Heatless Curls Overnight No Heat Hair Styling Rod with Built-in Scrunchie Multi-Use Sleepy Tie for Soft Waves Cream Pink
- Price
- £11.89
- Rating
- 3.2/5
- Reviews
- 271
- Age
- 10mo ago

BUTBU Heatless Curlers Headband 5PCS No Heat Hair-Curlers and Rollers Soft Sleep Overnight Hair-Curls Set heatless Curling Gift Kit for Women Long and Short Wave hair (Brown)
- Price
- £4.22
- Rating
- 4.2/5
- Reviews
- 357
- Age
- 10mo ago

Heatless Curlers Set For Effortless Curls & Waves (5pc Set) NYK1 Satin Hair Curlers No Heat For Overnight Heatless Curls - 40 Curling Rods For Comfortable Easy Styling For All Hair Types And Lengths
- Price
- £8.65
- Rating
- 4.2/5
- Reviews
- 196
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
27
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 97%
Open market
23%
- Kitsch43%
- BUTBU8%
- URAQT7%
- YOSHUYUKI7%
- xnicx7%
- NYK15%
Demand
Hair Curlers No Heat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Hair Curlers No Heat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair curlers no heat70K/yr
- overnight curls24K/yr
- overnight hair curlers14K/yr
- no heat hair curlers13K/yr
- non heated hair curlers4K/yr
- no heat curlers3K/yr
- hair curler no heat4K/yr
- heat free hair curlers3K/yr
- hair curling band overnight2K/yr
- non heat hair curler2K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Curlers No Heat
We read the reviews and the return reasons for every product selling here.
“This isn't easy to use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Curlers No Heat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









