Skip to content

Hair Crimpers

Hair Crimpers shows beatable incumbent ratings (4.1★), but soft demand (-11.5% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

Market size 50Growth 19Conversion 44Competition 54Returns 39Price range 83Avg price 84Brand share 78Review moat 49Quality gap 90
This niche Category average · 2,481 niches

Is Hair Crimpers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Crimpers is a £281K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Hair Crimpers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.5% over the last 90 days and 3.5% of searches end in a purchase.

£281K

revenue / yr

Units sold / yr15K
Search volume / yr-11.5%435K
Conversion rate3.5%
Avg price£18.57

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers19 · 47
Top-5 product click share52%
Open market43%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)10· 3 succeeded
Avg rating4.1★
Avg reviews1,567

Top Hair Crimpers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

47

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

36%

  • BaByliss22%
  • Rppiup10%
  • TYMO9%
  • DSHOW8%
  • BESTOPE MIX8%
  • LAYADO7%

Hair Crimpers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume435KCVR3.5%Products26Brands19Top 5 Brands57%OOS Rate14.6%Rating4.1★Reviews1,567Avg BSR#29
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Hair Crimpers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair crimper162K/yr
  • crimper73K/yr
  • hair crimpers for women69K/yr
  • crimpers29K/yr
  • hair crimpers30K/yr
  • crimping tool hair13K/yr
  • crimpers hair32K/yr
  • hair crimper for short hair5K/yr
  • crimper hair4K/yr
  • hair crimpers for kids7K/yr

What reviews say buyers love and hate about Hair Crimpers

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall27%

The build quality feels premium

Ease Of Use25%

Super fast, super easy

Value For Money17%

Good price

Advertised Vs Actual Product6%

Better than expected

Weight Light5%

not heavy

What buyers complain about

76% of reviews
Quality-Overall13%

Quality is shocking

Heating11%

if you use the lower heat setting it's not a big deal

Size-Overall9%

Small crimps

Damage/Burn Hair8%

Burnt chemical smell on hair for weeks

Weight Heavy7%

This product was heavy

Hair Crimpers return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
20%
2Size-Overall
14%
3Heating
9%
4Quality-Overall
7%
5Damage/Burn Hair
7%

Common Hair Crimpers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Crimpers 54/100 on Amazon United Kingdom — Worth a look. The niche generates £281K/yr across 26 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.
Search demand for Hair Crimpers on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.