hair crimpers
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-11.5% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.57avg listing price — sweet spot $15–$100
Price range
Great£10.18–£42.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good£281K£281K/yr · 435K searches
Review moat
Okay1,566.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair crimpers is a £281K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair crimpers market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £232K–£279K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 14.6%
- Avg brand age
- 41 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
47
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
36%
- BaByliss22%
- Rppiup10%
- TYMO9%
- DSHOW8%
- BESTOPE MIX8%
- LAYADO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top hair crimpers search terms
- hair crimper162K/yr
- crimper73K/yr
- hair crimpers for women69K/yr
- crimpers29K/yr
- hair crimpers30K/yr
- crimping tool hair13K/yr
- crimpers hair32K/yr
- hair crimper for short hair5K/yr
- crimper hair4K/yr
- hair crimpers for kids7K/yr
Top hair crimpers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BaByliss Hair Crimper - Tourmaline Ceramic Coated Crimping Iron 10 Heat Settings up to 210C Professional Styling Tool Black 2165CU
BaByliss£21.214.6★4,068 rev
Rppiup Hair Crimper for Women and Girls Security Upgrade Hair Waver with 5 Heat Setting Professional Volumizing Crimping Iron for Fluffy Style 30s Rapid Heating H air Crimpers for Fluffy Corn
Rppiup£11.383.7★94 rev
Crimping Iron Hair Crimper for Hair DSHOW Hair Waver Volumizing Crimper with Titanium Ceramic Plates Styling Tools for Women Girls (Purple)
DSHOW£14.014.4★453 rev
3 Barrels Hair Curler - 25mm Curling Iron Tongs Hair Waver Mermaid Waves Wand Beach with 2 Temperature Control Quick Heating for Long or Short Styling
LAYADO£17.774.1★3,380 rev
Hilifexll Hair Curler 22mm 3 Barrel Waver for Long & Short Hair Quick Heating 2 Temperature Control Mermaid Styling Tool with Heat-Resistant Gloves
Hilifexll£16.784.2★401 rev
Newest
by launch date
25mm Hair Waver 3 Barrel Beach Wavers Curling Iron Small Ceramic Curling Wand 2 Temperature Settings (150-210C) Fast Heating with Heat Resistant Glove Rose Gold
BESTOPE RAY£14.9819 rev
4 in 1 Adjustable Wave Curling Iron - 22/25/32/38mm Ionic Beach Waver Hair Curler with Ceramic Electrical Coating Anti-Scald 30S Heat Up Digital Display 4 Temperature(140C-210C) Black+Rose Gold
BESTOPE MIX£24.11255 rev
Hair Waver Crimpers for Women- 3 Barrels Hair Curler with Adjustable Temperature Ceramic Waver Mermaid Culer for Long and Short Hairs Dual Voltage
BESTOPE MIX£14.5138 rev
Hair Waver Crimper with Smart Timers - Hair Curler with 15s Rapid Heat 80M Ionic Deep Waver Curling Iron Anti-Scald Shell for Effortless Beach Waves on All Hair Types Dual Voltage 25mm (Black)
CrazyMar£26.9761 rev
Hair Waver Crimpers for Women- BESTOPE MIX 3 Barrels Hair Curler with Adjustable Temperature Ceramic Waver Mermaid Culer for Long and Short Hairs Dual Voltage
BESTOPE MIX£14.88208 rev
Trending
90-day click momentumHair Waver Crimpers for Women- 3 Barrels Hair Curler with Adjustable Temperature Ceramic Waver Mermaid Culer for Long and Short Hairs Dual Voltage
BESTOPE MIX£14.514.2★
Hair Waver Crimper with Smart Timers - Hair Curler with 15s Rapid Heat 80M Ionic Deep Waver Curling Iron Anti-Scald Shell for Effortless Beach Waves on All Hair Types Dual Voltage 25mm (Black)
CrazyMar£26.974.5★
4 in 1 Adjustable Wave Curling Iron - 22/25/32/38mm Ionic Beach Waver Hair Curler with Ceramic Electrical Coating Anti-Scald 30S Heat Up Digital Display 4 Temperature(140C-210C) Black+Rose Gold
BESTOPE MIX£24.114.2★
25mm Hair Waver 3 Barrel Beach Wavers Curling Iron Small Ceramic Curling Wand 2 Temperature Settings (150-210C) Fast Heating with Heat Resistant Glove Rose Gold
BESTOPE RAY£14.983.9★
Hair Crimper CkeyiN Professional Crimping Iron and Straighter with Heat Resistant Glove Adjustable Temperature Dual Voltage 4 Interchangeable Ceramic Plates (Black)
CkeyiN£25.064.4★
What buyers say about hair crimpers
What buyers praise and complain about, mined from review topics.What buyers love
“The build quality feels premium”
“Super fast, super easy”
“Good price”
“Better than expected”
“not heavy”
“Design good done the job as described”
“Does the job well”
“Good size plate”
“.great gift”
“Love the range of temperature controls”
What buyers complain about
“Quality is shocking”
“if you use the lower heat setting it's not a big deal”
“Small crimps”
“Burnt chemical smell on hair for weeks”
“This product was heavy”
“Burnt chemical smell on hair for weeks”
“Didn't work for me”
“Cheap as chips at £11.99”
“Hard to use”
“risk of burning”
Top return reasons
Common questions
- Is hair crimpers profitable to sell on Amazon United Kingdom?
- The niche generates £281K/yr across 26 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hair crimpers niche?
- 19 brands and 47 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in hair crimpers?
- Top complaints mined from reviews: Quality-Overall, Heating, Size-Overall. The return rate is 3.9%.
- When does demand for hair crimpers peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the hair crimpers niche?
- Listings span £10.18–£42.58; the average listing price is £18.57 (sweet spot $15–$100). The average incumbent carries 1,567 reviews — the moat a new listing must climb.