Hair Cream for Men
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 89% of clicks, so Hair Cream for Men is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £233K/yr236K searches / yr
- 90-day growth
- +21.4%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 208 sellers
Flapen Score
Hair Cream for Men against its category
The dotted line is the Beauty average. Past it, Hair Cream for Men is stronger. Inside it, weaker.
Market
The Hair Cream for Men market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Cream for Men 236K times last year and spent an estimated £233K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £233K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- +21.4%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £233Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- brylcreem for men60K searches a year
02 · Price
A sale here is worth £12.40.
Listings sell for £12.40 on average, from £3.62 to £34.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £12.40 that is £9K to £12K a year per listing.
- Average price
- £12.40under the $15 to $100 sweet spot
- Price range
- £3.62–£34.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #134 within Styling Products. It carries 2,799 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 79%
- Out of stock, average day
- 2.9%
- Average rank
- #134in Styling Products
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,799per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Hair Cream for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
2x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml
- Price
- £7.25
- Rating
- 4.5/5
- Reviews
- 275
- Age
- 10y ago

3x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 10y ago

150ml Brylcreem ORIGINAL Fixative cream for hair
- Price
- £5.29
- Rating
- 4.5/5
- Reviews
- 784
- Age
- 11y ago

American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 85 g
- Price
- £10.34
- Rating
- 4.5/5
- Reviews
- 20,553
- Age
- 18y ago

Slick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 1y ago
Trending
estimated 90-day click momentum
Aveda Men Pure-Formance Grooming Cream | Medium-Hold Hair Styling Cream | Adds Moisture and Shine 125ml
- Price
- £20.65
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 15y ago

Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago

Brylcreem Brylcream Original Hair Styling x 6 250ml Each by BRYLCREEM
- Price
- £21.81
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 10y ago

3x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml
- Price
- £9.46
- Rating
- 4.4/5
- Reviews
- 236
- Age
- 10y ago

6x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml by Brylcreem
- Price
- £17.83
- Rating
- 4.6/5
- Reviews
- 74
- Age
- 10y ago
Newest
by launch date
Slick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 280
- Age
- 1y ago

Highland Ice Clay Hair Ointment - Award Winning Hair Styling Clay For Men And Women Made With 100% Natural And Organic Ingredients That Promote Cab Health
- Price
- £34.87
- Rating
- 4.2/5
- Reviews
- 1,299
- Age
- 2y ago

NIVEA MEN Styling Cream Pack of 1 (1 x 150 ml) Hair Cream for Malleable Hold without Hardening Flexible Hair Gel for a Natural Look
- Price
- £7.31
- Rating
- 4.4/5
- Reviews
- 1,758
- Age
- 6y ago

Reuzel Grooming Hair Cream for Men - Subtle Sugary Rum Fragrance - Low Shine Finish - Contains Moisturizing Properties - No Buildup - Natural Pliable Hold - Suitable for All Hair Types - 100 ml
- Price
- £11.75
- Rating
- 4.4/5
- Reviews
- 724
- Age
- 6y ago

2 x Brylcreem Original Protein Enriched 150ml by Brylcreem
- Price
- £7.23
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
208
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
9%
- Brylcreem71%
- American Crew5%
- Slick Gorilla5%
- Highland4%
- NIVEA MEN4%
- CANTU2%
- Open — no brand owns it (5 brands, 9%)
Demand
Hair Cream for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Hair Cream for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brylcreem for men60K/yr
- brylcreem original17K/yr
- hair cream for men48K/yr
- brylcreem23K/yr
- mens hair cream17K/yr
- brill cream5K/yr
- bryl cream4K/yr
- highland glacial hair cream8K/yr
- mens styling cream7K/yr
- hair cream men8K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Cream for Men
We read the reviews and the return reasons for every product selling here.
“this was very watery”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Cream for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









