hair cream for men
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Good£3.62–£34.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£233K£233K/yr · 236K searches
Review moat
Okay2,798.84avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United Kingdom niche tracking, hair cream for men is a £233K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair cream for men market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £248K–£310K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 68%
- Out of stock
- 2.9%
- Avg brand age
- 76 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
208
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
9%
- Brylcreem71%
- American Crew5%
- Slick Gorilla5%
- Highland4%
- NIVEA MEN4%
- CANTU2%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Top hair cream for men search terms
- brylcreem for men60K/yr
- brylcreem original17K/yr
- hair cream for men48K/yr
- brylcreem23K/yr
- mens hair cream17K/yr
- brill cream5K/yr
- bryl cream4K/yr
- highland glacial hair cream8K/yr
- mens styling cream7K/yr
- hair cream men8K/yr
Top hair cream for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml
Brylcreem£7.254.5★275 rev
3x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml
Brylcreem£9.464.4★236 rev
150ml Brylcreem ORIGINAL Fixative cream for hair
Brylcreem£5.294.5★784 rev
American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 85 g
American Crew£10.344.5★20,553 rev
Slick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml
Slick Gorilla£10.664.2★280 rev
Newest
by launch dateSlick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml
Slick Gorilla£10.66280 rev
Highland Ice Clay Hair Ointment - Award Winning Hair Styling Clay For Men And Women Made With 100% Natural And Organic Ingredients That Promote Cab Health
Highland£34.871,299 rev
NIVEA MEN Styling Cream Pack of 1 (1 x 150 ml) Hair Cream for Malleable Hold without Hardening Flexible Hair Gel for a Natural Look
NIVEA MEN£7.311,758 rev
Reuzel Grooming Hair Cream for Men - Subtle Sugary Rum Fragrance - Low Shine Finish - Contains Moisturizing Properties - No Buildup - Natural Pliable Hold - Suitable for All Hair Types - 100 ml
REUZEL£11.75724 rev
2 x Brylcreem Original Protein Enriched 150ml by Brylcreem
Brylcreem£7.2347 rev
Trending
90-day click momentum
Aveda Men Pure-Formance Grooming Cream | Medium-Hold Hair Styling Cream | Adds Moisture and Shine 125ml
Aveda£20.654.6★
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
Got2B£3.624.6★
Brylcreem Brylcream Original Hair Styling x 6 250ml Each by BRYLCREEM
Brylcreem£21.814.5★
3x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml
Brylcreem£9.464.4★
6x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml by Brylcreem
Brylcreem£17.834.6★
What buyers say about hair cream for men
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good price”
“Great for styling”
“As advertised”
“It also smells lovely and fruity”
“Very good and effective hair cream”
“Easy to use”
“Makes my hair soft and shiny”
“Moist”
“pleased to have enough hair left to carry on using this great hair product”
What buyers complain about
“this was very watery”
“These tubs are TINY”
“I think the product is too heavy for my fine and wavy hair”
“And very very expensive compared to other products”
“Greasy with no hold”
“Bad smell”
“This seemed like a watered downed gel/cream inferior version of the original texture that my hair just absorbed”
“I find the Original does not hold my hair in place very well so I won't continue to use it”
“Overrated”
“not moisturizing at all”
Top return reasons
Common questions
- Is hair cream for men profitable to sell on Amazon United Kingdom?
- The niche generates £233K/yr across 19 tracked products. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the hair cream for men niche?
- 11 brands and 208 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in hair cream for men?
- Top complaints mined from reviews: Dilute/Watery, Size-Overall, Suitability Wavy Hair. The return rate is 0.1%.
- When does demand for hair cream for men peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the hair cream for men niche?
- Listings span £3.62–£34.87; the average listing price is £12.40 (sweet spot $15–$100). The average incumbent carries 2,799 reviews — the moat a new listing must climb.