How competitive is the Hair Cream for Men niche on Amazon United Kingdom?

11 brands and 208 sellers compete in Hair Cream for Men on Amazon United Kingdom. The top 5 Hair Cream for Men products take 64% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Hair Cream for Men?

Hair Cream for Men buyers on Amazon United Kingdom complain most about Dilute/Watery, Size-Overall, Suitability Wavy Hair, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hair Cream for Men niche?

Hair Cream for Men sells for £12.40 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.62–£34.87. The average incumbent carries 2,799 reviews — the moat a new listing must climb.

Hair Cream for Men

Hair Cream for Men shows low returns (0.1%), but brand-locked demand (top 5 brands take 89% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

This niche Category average · 2,481 niches

Is Hair Cream for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Cream for Men is a £233K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.

Hair Cream for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +21.4% over the last 90 days and 8.0% of searches end in a purchase.

£233K

revenue / yr

Units sold / yr25K

Search volume / yr+21.4%236K

Conversion rate8.0%

Avg price£12.40

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 208

Top-5 product click share64%

Open market11%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Hair Cream for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

2x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml

Price: £7.25
Rating: 4.5/5
Reviews: 275
Age: 10y ago

3x Brylcreem ORIGINAL LIGHT GLOSSY HOLD Mens Hair Styling Cream RED TUB 150ml

Price: £9.46
Rating: 4.4/5
Reviews: 236
Age: 10y ago

150ml Brylcreem ORIGINAL Fixative cream for hair

Price: £5.29
Rating: 4.5/5
Reviews: 784
Age: 11y ago

American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 85 g

Price: £10.34
Rating: 4.5/5
Reviews: 20,553
Age: 18y ago

Slick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml

Price: £10.66
Rating: 4.2/5
Reviews: 280
Age: 1y ago

Newest

by launch date

Slick Gorilla Hair Styling Cream for Men Medium Hold Frizz Control 100ml

Price: £10.66
Rating: 4.2/5
Reviews: 280
Age: 1y ago

Highland Ice Clay Hair Ointment - Award Winning Hair Styling Clay For Men And Women Made With 100% Natural And Organic Ingredients That Promote Cab Health

Price: £34.87
Rating: 4.2/5
Reviews: 1,299
Age: 2y ago

NIVEA MEN Styling Cream Pack of 1 (1 x 150 ml) Hair Cream for Malleable Hold without Hardening Flexible Hair Gel for a Natural Look

Price: £7.31
Rating: 4.4/5
Reviews: 1,758
Age: 6y ago

Reuzel Grooming Hair Cream for Men - Subtle Sugary Rum Fragrance - Low Shine Finish - Contains Moisturizing Properties - No Buildup - Natural Pliable Hold - Suitable for All Hair Types - 100 ml

Price: £11.75
Rating: 4.4/5
Reviews: 724
Age: 6y ago

2 x Brylcreem Original Protein Enriched 150ml by Brylcreem

Price: £7.23
Rating: 4.2/5
Reviews: 47
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

208

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Brylcreem71%
American Crew5%
Slick Gorilla5%
Highland4%
NIVEA MEN4%
CANTU2%
Open — no brand owns it (5 brands, 9%)

Hair Cream for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume236KCVR8.0%Products19Brands11Top 5 Brands89%OOS Rate2.9%Rating4.5★Reviews2,799Avg BSR#134

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Top Hair Cream for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brylcreem for men60K/yr +12.1%13.5% conv.
brylcreem original17K/yr >1,000%13.0% conv.
hair cream for men48K/yr -13.1%2.7% conv.
brylcreem23K/yr +37.6%8.2% conv.
mens hair cream17K/yr +7.1%2.9% conv.
brill cream5K/yr +529.0%14.4% conv.
bryl cream4K/yr +578.5%12.9% conv.
highland glacial hair cream8K/yr -48.5%4.3% conv.
mens styling cream7K/yr -2.2%4.0% conv.
hair cream men8K/yr -38.3%2.9% conv.

What reviews say buyers love and hate about Hair Cream for Men

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Quality-Overall17%

“Excellent product”

Value For Money15%

“Good price”

Hair Styling10%

“Great for styling”

Advertised Vs Actual Product7%

“As advertised”

Smell7%

“It also smells lovely and fruity”

What buyers complain about

63% of reviews

Dilute/Watery13%

“this was very watery”

Size-Overall9%

“These tubs are TINY”

Suitability Wavy Hair7%

“I think the product is too heavy for my fine and wavy hair”

Value For Money7%

“And very very expensive compared to other products”

Oily/Greasy6%

“Greasy with no hold”

Hair Cream for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

14%

2Functionality-Overall

10%

3Leak-Proof

10%

4Size-Overall

5Advertised Vs Actual Product

Common Hair Cream for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Cream for Men 52/100 on Amazon United Kingdom — Worth a look. The niche generates £233K/yr across 19 tracked products. Search demand moved +21.4% over the last 90 days.