hair cream
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Good£2.86–£44.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.55avg listing price — sweet spot $15–$100
Market size
Good£474K£474K/yr · 394K searches
Review moat
Okay3,164.69avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hair cream is a £474K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair cream market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £407K–£542K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #232
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
3 flat
Sellers
282
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
0%
- L'Oréal Professionnel Paris52%
- L'Oreal Paris48%
- L'ORÉAL1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.0×
Top hair cream search terms
- loreal hair mask54K/yr
- loreal absolut repair39K/yr
- loreal dream lengths41K/yr
- dream lengths44K/yr
- dream lengths conditioner23K/yr
- loreal mask19K/yr
- loreal professional absolut repair20K/yr
- elvive dream lengths24K/yr
- metal detox mask15K/yr
- loreal dream lengths conditioner12K/yr
Top hair cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Professionnel | Mask With Protein And Gold Quinoa for Medium-Thick Dry And Damaged Hair Serie Expert Absolut Repair 250 ml
L'Oréal Professionnel Paris£14.824.5★3,698 rev
LOreal Paris Elvive Dream Lengths Shampoo and Conditioner Set for Long Hair Nourishing & Strengthening Treatment to Prevent Hair Breakage Enriched with Castor Oil
L'Oreal Paris£11.074.6★537 rev
LOréal Professionnel Metal Detox Hair Mask 250ml Prevent Breakage & Colour Fade from Hard Water Moisturising Conditioner Treatment for Smooth Shiny Hair Prevent Damaged Hair
L'Oréal Professionnel Paris£16.574.6★7,645 rev
LOreal Paris Elvive Dream Lengths Hair Mask Nourishing & Strengthening Treatment Enriched with Castor Oil For Long Damaged Hair 300ml
L'Oreal Paris£3.224.6★2,807 rev
LOréal Paris Elvive Dream Lengths Restoring Shampoo With Vegetal Keratin & Castor Oil Helps Repair & Reinforce Fragile Lengths Seals Split Ends 1000ml
L'Oreal Paris£6.804.7★254 rev
Newest
by launch date
LOréal Paris Elvive Glycolic Gloss Shine Activating Hair Mask With 13% Gloss Complex Provides Intense Shine in One Use For Dull Lifeless Hair 300ml
L'Oreal Paris£6.9524 rev
Dream Lengths Conditioner 200ml
L'Oreal Paris£2.8723 rev
LOréal Paris Elvive Dream Lengths Restoring Shampoo With Vegetal Keratin & Castor Oil Helps Repair & Reinforce Fragile Lengths Seals Split Ends 1000ml
L'Oreal Paris£6.80254 rev
LOréal Paris Elvive Dream Lengths Restoring Shampoo Recyclable Refill Pouch with Vegetal Keratin & Castor Oil for Long Hair Suitable for all hair textures -60% less plastic Value format 500ml
L'Oreal Paris£2.86208 rev
LOréal Paris Elvive Dream Lengths Anti-Split Ends Conditioner with Vegetal Keratin & Castor Oil for Long Hair Suitable for all hair textures 500ml
L'Oreal Paris£4.51172 rev
Trending
90-day click momentumLOréal Paris Elvive Glycolic Gloss Shine Activating Hair Mask With 13% Gloss Complex Provides Intense Shine in One Use For Dull Lifeless Hair 300ml
L'Oreal Paris£6.954.2★
LOreal Paris Elvive Dream Lengths No Haircut Cream Leave In Conditioner 6.8 fl. oz.
L'Oreal Paris£7.884.6★
Dream Lengths Conditioner 200ml
L'Oreal Paris£2.874.6★
LOréal Professionnel Metal Detox Hair Mask 250ml Prevent Breakage & Colour Fade from Hard Water Moisturising Conditioner Treatment for Smooth Shiny Hair Prevent Damaged Hair
L'Oréal Professionnel Paris£16.574.6★
LOréal Professionnel Absolut Repair Hydrating Shampoo 500ml for Dry hair intense softness & shine moisturising & nourishing
L'Oréal Professionnel Paris£16.284.6★
What buyers say about hair cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality my hair looks great”
“the scent is beautiful too”
“My hair feels smooth”
“Great value”
“so far a good moisterising treatment”
“Love this and so does my hair”
“adds shine”
“I can see this mask really helps to make my hair shinier and look healthier”
“Works like a dream”
“Amazing keeping my hair very strong”
What buyers complain about
“Very chemically smell”
“Waste of money”
“Didnt give much hydration”
“They have changed the product quality”
“damage to my hair has reduced”
“The cap didnt come off so unable to get to the pump”
“Dreadful, kept falling off my face”
“no good for my fine dry hair”
“Difficult to use”
“makes it look greasy”
Top return reasons
Common questions
- Is hair cream profitable to sell on Amazon United Kingdom?
- The niche generates £474K/yr across 36 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hair cream niche?
- 3 brands and 282 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hair cream?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.1%.
- When does demand for hair cream peak?
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- What does it cost to enter the hair cream niche?
- Listings span £2.86–£44.70; the average listing price is £13.55 (sweet spot $15–$100). The average incumbent carries 3,165 reviews — the moat a new listing must climb.