hair colour spray
Skip itPrices mostly outside the sweet spot ($2.78–$13.28) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay£121K£121K/yr · 333K searches
Review moat
Okay3,750.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.91avg listing price — sweet spot $15–$100
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.78–£13.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair colour spray is a £121K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair colour spray market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £104K–£138K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #220
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 9.2%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
97
Top-5 brand share
67%
Top 20: 99%
Top-5 click share
51%
Top 20: 88%
Open market
28%
- Party Success23%
- nishman17%
- ZOPPER12%
- L'Oreal Paris9%
- ROOT PERFECT5%
- Allony5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.8×
Top hair colour spray search terms
- hair colour spray57K/yr
- coloured hair spray wash out kids45K/yr
- temporary hair colour spray31K/yr
- colour hair sprays kids26K/yr
- coloured hair spray36K/yr
- colour hair spray22K/yr
- hair dye spray16K/yr
- hair spray colour for kids15K/yr
- hair colour spray for kids14K/yr
- kids hair colour spray washable11K/yr
Top hair colour spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NISHMAN Temporary Hair Colour Spray for Kids Gold 150 ml | Wash Out Hair Dye for Kids | Party Fancy Dress Up Hairspray Boys Girls (Gold)
nishman£6.984.0★220 rev
Zopper 6 x 200ml Hair Spray Multi Colour for Special Occasion Temporary Washable Fancy Dress Up Hairspray Can
ZOPPER£11.754.4★116 rev
Party Success Temporary Hair Colour Spray Wash Out Spray 125Ml (Blue)
Party Success£4.864.2★1,454 rev
Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Red)
Party Success£4.654.2★1,454 rev
Desire Deluxe Hair Chalk Gift for Girls - 10 Temporary Non-Toxic Easy Washable Hair Dye Colourful Metallic Glitter Pens - Great Games Birthday Girls
Desire Deluxe£9.224.3★26,300 rev
Newest
by launch date
3 Colours Washable Hair Spray Temporary Hair-Dye Hair Spray Wash Out for Parties Cosplay Halloween Christmas(Red Blue Purple)
LULULADYY£7.340 rev
Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Blue)
GLOW RIOT£5.6922 rev
3 Colors Washable Hair Colour Spray Temporary Hair-Dye Hair Colour Wash Out for Parties Cosplay Halloween Christmas (Red Blue Purple)
Wormeer£7.840 rev
Kids Hair Chalk Set - 3Pcs Temporary Hair Color Spray Mascara & Hairspray Bundle - Washable Dye in Blue Purple Pink - Fun Non-Toxic for Parties & Play
KIZLOVE£6.3222 rev
Temporary Hair Chalk for Girls 6 Color Glow in UV Light Neon Hair Chalk Washable Blacklight Reactive Hair Dye Color UV Makeup for Halloween Cosplay Christmas Birthday Gift for Girls Age 5-12 Years Old
LAWOHO£5.80217 rev
Trending
90-day click momentum3 Colors Washable Hair Colour Spray Temporary Hair-Dye Hair Colour Wash Out for Parties Cosplay Halloween Christmas (Red Blue Purple)
Wormeer£7.840.0★
3 Colours Washable Hair Spray Temporary Hair-Dye Hair Spray Wash Out for Parties Cosplay Halloween Christmas(Red Blue Purple)
LULULADYY£7.340.0★
Glow Riot Temporary Colour HairSpray Spray On Wash Out Formula Made in the UK Certified Cruelty Free Skin Hair Clothing and Child Safe (Blue)
GLOW RIOT£5.693.8★
Kids Hair Chalk Set - 3Pcs Temporary Hair Color Spray Mascara & Hairspray Bundle - Washable Dye in Blue Purple Pink - Fun Non-Toxic for Parties & Play
KIZLOVE£6.324.4★
Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Purple)
Party Success£5.234.2★
What buyers say about hair colour spray
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colours”
“Great product, I use when Im waiting for my hair appointment to have my roots done”
“Easy to use”
“Good value”
“Does the job”
“Covers well”
“perfect application”
“My daughter was happy with her hairdo with this spray at her school red nose party”
“Hair colour”
“no mess”
What buyers complain about
“Colour doesnt really show”
“This was quite hard to get clear colour on dark hair”
“Do not work well at all”
“Pricey”
“Poor quality”
“Which seems difficult to wash out”
“Unfortunately, I ended up being allergic to this product so I ordered L’Oréal again”
“Be careful, this is a smaller spray than I expected”
“The picture doesnt reflect the reality of the product”
“Not fully useable”
Top return reasons
Common questions
- Is hair colour spray profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the hair colour spray niche?
- 21 brands and 97 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in hair colour spray?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.2%.
- When does demand for hair colour spray peak?
- Demand peaks in Mar–Oct–Nov; the busiest month runs 3.8× the quietest.
- What does it cost to enter the hair colour spray niche?
- Listings span £2.78–£13.28; the average listing price is £6.91 (sweet spot $15–$100). The average incumbent carries 3,750 reviews — the moat a new listing must climb.