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Hair Colour Spray

prices mostly outside the sweet spot ($2.78–$13.28) — Hair Colour Spray doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 28Growth 11Conversion 61Competition 57Returns 99Price range 0Avg price 19Brand share 64Review moat 27Quality gap 95
This niche Category average · 2,481 niches

Is Hair Colour Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Colour Spray is a £121K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 49/100.

Hair Colour Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -28.0% over the last 90 days and 5.3% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr20K
Search volume / yr-28.0%333K
Conversion rate5.3%
Avg price£6.91

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers21 · 97
Top-5 product click share51%
Open market33%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement87%
New entrants (1y)8· 0 succeeded
Avg rating4.0★
Avg reviews3,750

Top Hair Colour Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

21 falling

Sellers

97

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

51%

Top 20: 88%

Open market

28%

  • Party Success23%
  • nishman17%
  • ZOPPER12%
  • L'Oreal Paris9%
  • ROOT PERFECT5%
  • Allony5%

Hair Colour Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume333KCVR5.3%Products30Brands21Top 5 Brands67%OOS Rate9.2%Rating4.0★Reviews3,750Avg BSR#220
25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.8×

Top Hair Colour Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair colour spray57K/yr
  • coloured hair spray wash out kids45K/yr
  • temporary hair colour spray31K/yr
  • colour hair sprays kids26K/yr
  • coloured hair spray36K/yr
  • colour hair spray22K/yr
  • hair dye spray16K/yr
  • hair spray colour for kids15K/yr
  • hair colour spray for kids14K/yr
  • kids hair colour spray washable11K/yr

What reviews say buyers love and hate about Hair Colour Spray

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Color23%

Bright colours

Quality-Overall13%

Great product, I use when Im waiting for my hair appointment to have my roots done

Ease Of Use9%

Easy to use

Value For Money7%

Good value

Advertised Vs Actual Product6%

Does the job

What buyers complain about

70% of reviews
Color14%

Colour doesnt really show

Suitability Colored Hair13%

This was quite hard to get clear colour on dark hair

Functionality-Overall11%

Do not work well at all

Value For Money9%

Pricey

Quality-Overall5%

Poor quality

Hair Colour Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
27%
2Functionality-Overall
18%
3Suitability Short Hair
7%
4Leak-Proof
7%
5Suitability Colored Hair
6%

Common Hair Colour Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Colour Spray 49/100 on Amazon United Kingdom — Skip it. The niche generates £121K/yr across 30 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -28.0% over the last 90 days.
Search demand for Hair Colour Spray on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 3.8× the quietest.