How competitive is the Hair Colour Remover niche on Amazon United Kingdom?

11 brands and 129 sellers compete in Hair Colour Remover on Amazon United Kingdom. The top 5 Hair Colour Remover products take 72% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Hair Colour Remover?

Hair Colour Remover buyers on Amazon United Kingdom complain most about Color, Smell, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Hair Colour Remover niche?

Hair Colour Remover sells for £8.73 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.75–£17.57. The average incumbent carries 2,595 reviews — the moat a new listing must climb.

Hair Colour Remover

soft demand (-16.7% this quarter) — Hair Colour Remover doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

Top 44% of 2,481 Beauty niches · +1 vs the category median of 47

This niche Category average · 2,481 niches

Is Hair Colour Remover profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Colour Remover is a £313K/yr Amazon United Kingdom market (646K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.

Hair Colour Remover: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.7% over the last 90 days and 5.5% of searches end in a purchase.

£313K

revenue / yr

Units sold / yr50K

Search volume / yr-16.7%646K

Conversion rate5.5%

Avg price£8.73

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers11 · 129

Top-5 product click share72%

Open market23%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 12 products

Top Hair Colour Remover products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

JoBaz Hair Colour Remover Extra Strength Removes Darker Shades & Colour Build Up

Price: £8.95
Rating: 4.0/5
Reviews: 5,413
Age: 13y ago

Scott Cornwall Decolour Hair Colour Remover For Dyed Hair Removes Unwanted Permanent Hair Colour

Price: £7.31
Rating: 3.5/5
Reviews: 4,435
Age: 12y ago

PROVOKE Hair Colour Remover Max Strength Removes Permanent Hair Dye For Multicoloured Hair Dye Removal; Ammonia-free & Bleach-Free Formulation

Price: £7.35
Rating: 3.5/5
Reviews: 2,953
Age: 13y ago

Developlus FCOP0002 Color Oops Hair Color Remover Extra Strength Extra Conditioning

Price: £17.57
Rating: 3.8/5
Reviews: 5,262
Age: 13y ago

Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair

Price: £7.49
Rating: 3.2/5
Reviews: 155
Age: 10y ago

Newest

by launch date

Veefree Hair Colour Remover Removes Unwanted Semi-Permanent & Permanent Colours Creates A Lighter Base Shade For Colourists to Recolour. Does Not Restore Natural Colour-Salon Professional

Price: £6.75
Rating: 3.7/5
Reviews: 129
Age: 4y ago

Knight & Wilson Colour-Freedom Cream Hair Bleach. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete bleaching kit including Tint Bowl & Brush Packaging may vary

Price: £9.23
Rating: 4.3/5
Reviews: 4,270
Age: 7y ago

Crazy Color Back To Base Remover 45g

Price: £6.85
Rating: 3.6/5
Reviews: 417
Age: 8y ago

FRAMAR Professional Hair Colour Remover 100 Wipes for Dye & Bleach Removal Hair Color Remover Dye Remover Hair Dye Permanent

Price: £8.30
Rating: 4.3/5
Reviews: 518
Age: 8y ago

Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair

Price: £7.49
Rating: 3.2/5
Reviews: 155
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

129

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

18%

JoBaz29%
Scott Cornwall15%
PROVOKE12%
Colour B411%
Color Oops10%
Crazy Color5%
Open — no brand owns it (5 brands, 18%)

Hair Colour Remover demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume646KCVR5.5%Products12Brands11Top 5 Brands77%OOS Rate6.7%Rating3.8★Reviews2,595Avg BSR#62

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Hair Colour Remover search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hair colour remover193K/yr -21.5%5.4% conv.
hair dye remover113K/yr -17.1%5.6% conv.
colour remover hair dye64K/yr -17.3%4.9% conv.
colour remover41K/yr +1.3%3.7% conv.
hair stripper for dyed hair35K/yr -17.9%6.7% conv.
hair stripper23K/yr -19.9%5.4% conv.
hair colour remover for dyed hair22K/yr -14.5%4.8% conv.
colour oops25K/yr -32.0%5.8% conv.
colour stripper hair dye remover18K/yr -9.0%5.9% conv.
colour b416K/yr -7.1%6.0% conv.

What reviews say buyers love and hate about Hair Colour Remover

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews

Color16%

“gave good colour”

Quality-Overall12%

“The condition seems decent”

Advertised Vs Actual Product9%

“The item is as described”

Smell8%

“The smell is strong, true,”

Suitability Colored Hair5%

“It got the blue out of my hair so Im very happy”

What buyers complain about

76% of reviews

Color19%

“it came out way too dark”

Smell18%

“Smells awful”

Functionality-Overall14%

“Doesnt do what it says”

Suitability Colored Hair7%

“Made absolutely no difference to my hair colour”

Value For Money6%

“Not worth the expense”

Hair Colour Remover return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Suitability Short Hair

19%

2Functionality-Overall

19%

3Advertised Vs Actual Product

14%

4Suitability Colored Hair

5Color

Common Hair Colour Remover questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Colour Remover 48/100 on Amazon United Kingdom — Skip it. The niche generates £313K/yr across 12 tracked products. Search demand moved -16.7% over the last 90 days.