hair colour remover
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Market size
Good£313K£313K/yr · 646K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,594.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.73avg listing price — sweet spot $15–$100
Price range
Bad£6.75–£17.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair colour remover is a £313K/yr Amazon United Kingdom market (646K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair colour remover market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- £349K–£437K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 58%
- Out of stock
- 6.7%
- Avg brand age
- 65 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
129
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
18%
- JoBaz29%
- Scott Cornwall15%
- PROVOKE12%
- Colour B411%
- Color Oops10%
- Crazy Color5%
- Open — no brand owns it (5 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top hair colour remover search terms
- hair colour remover193K/yr
- hair dye remover113K/yr
- colour remover hair dye64K/yr
- colour remover41K/yr
- hair stripper for dyed hair35K/yr
- hair stripper23K/yr
- hair colour remover for dyed hair22K/yr
- colour oops25K/yr
- colour stripper hair dye remover18K/yr
- colour b416K/yr
Top hair colour remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JoBaz Hair Colour Remover Extra Strength Removes Darker Shades & Colour Build Up
JoBaz£8.954.0★5,413 rev
Scott Cornwall Decolour Hair Colour Remover For Dyed Hair Removes Unwanted Permanent Hair Colour
Scott Cornwall£7.313.5★4,435 rev
PROVOKE Hair Colour Remover Max Strength Removes Permanent Hair Dye For Multicoloured Hair Dye Removal; Ammonia-free & Bleach-Free Formulation
PROVOKE£7.353.5★2,953 rev
Developlus FCOP0002 Color Oops Hair Color Remover Extra Strength Extra Conditioning
Color Oops£17.573.8★5,262 rev
Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair
Colour B4£7.493.2★155 rev
Newest
by launch date
Veefree Hair Colour Remover Removes Unwanted Semi-Permanent & Permanent Colours Creates A Lighter Base Shade For Colourists to Recolour. Does Not Restore Natural Colour-Salon Professional
VeeFree£6.75129 rev
Knight & Wilson Colour-Freedom Cream Hair Bleach. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete bleaching kit including Tint Bowl & Brush Packaging may vary
Knight & Wilson£9.234,270 rev
Crazy Color Back To Base Remover 45g
Crazy Color£6.85417 rev
FRAMAR Professional Hair Colour Remover 100 Wipes for Dye & Bleach Removal Hair Color Remover Dye Remover Hair Dye Permanent
FRAMAR£8.30518 rev
Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair
Colour B4£7.49155 rev
Trending
90-day click momentum
Malibu C DDL Direct Dye Lifter 1 pc by Malibu C
Malibu C£8.394.0★
Colour B4 Hair Colour Remover
Colour B4£7.084.0★
Crazy Color Back To Base Remover 45g
Crazy Color£6.853.6★
Scott Cornwall Decolour Hair Colour Remover For Dyed Hair Removes Unwanted Permanent Hair Colour
Scott Cornwall£7.313.5★
Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair
Colour B4£7.493.2★
What buyers say about hair colour remover
What buyers praise and complain about, mined from review topics.What buyers love
“gave good colour”
“The condition seems decent”
“The item is as described”
“The smell is strong, true,”
“It got the blue out of my hair so Im very happy”
“Effective”
“Follow instructions”
“Worth buying”
“the process was straightforward”
“Surprisingly, my hair has remained in good condition, despite colouring and removing the dye fairly soon afterwards”
What buyers complain about
“it came out way too dark”
“Smells awful”
“Doesnt do what it says”
“Made absolutely no difference to my hair colour”
“Not worth the expense”
“Bad instructions”
“It also leaves your hair feeling so so so dry and damaged, I had to apply a tub of mask to my hair afterwards”
“however it absolutely fried my hair”
“it was a little dry after all the rinsing”
“Not as described”
Top return reasons
Common questions
- Is hair colour remover profitable to sell on Amazon United Kingdom?
- The niche generates £313K/yr across 12 tracked products. 90-day search growth is -16.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the hair colour remover niche?
- 11 brands and 129 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in hair colour remover?
- Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 0.5%.
- When does demand for hair colour remover peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the hair colour remover niche?
- Listings span £6.75–£17.57; the average listing price is £8.73 (sweet spot $15–$100). The average incumbent carries 2,595 reviews — the moat a new listing must climb.