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Hair Colour Remover

Fail

Demand is soft, at -16.7% this quarter, so Hair Colour Remover is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£313K/yr646K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
72%top-5 click share · 11 brands · 129 sellers

Flapen Score

Hair Colour Remover against its category

The dotted line is the Beauty average. Past it, Hair Colour Remover is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Colour Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Colour Remover 646K times last year and spent an estimated £313K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
5.5%
Market size, estimated
£313Ka year
Peak month
March1.7× the quietest month
Top search term
hair colour remover193K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £6.75 to £17.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.73 that is £22K to £26K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£6.75–£17.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£22K–£26K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #62 within Hair Colour. It carries 2,595 reviews at 3.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
6.7%
Average rank
#62in Hair Colour
Average rating
3.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,595per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Hair Colour Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£125K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

129

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

18%

  • JoBaz29%
  • Scott Cornwall15%
  • PROVOKE12%
  • Colour B411%
  • Color Oops10%
  • Crazy Color5%
  • Open — no brand owns it (5 brands, 18%)

Demand

Hair Colour Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Hair Colour Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hair colour remover193K/yr
  • hair dye remover113K/yr
  • colour remover hair dye64K/yr
  • colour remover41K/yr
  • hair stripper for dyed hair35K/yr
  • hair stripper23K/yr
  • hair colour remover for dyed hair22K/yr
  • colour oops25K/yr
  • colour stripper hair dye remover18K/yr
  • colour b416K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Colour Remover

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
19%of negative reviews mention “Color”
0.5%of orders come back
“it came out way too dark”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Colour Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data