Hair Colour Remover
FailDemand is soft, at -16.7% this quarter, so Hair Colour Remover is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £313K/yr646K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 129 sellers
Flapen Score
Hair Colour Remover against its category
The dotted line is the Beauty average. Past it, Hair Colour Remover is stronger. Inside it, weaker.
Market
The Hair Colour Remover market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Colour Remover 646K times last year and spent an estimated £313K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.
- Searches, last 12 months
- 646K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £313Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- hair colour remover193K searches a year
02 · Price
A sale here is worth £8.73.
Listings sell for £8.73 on average, from £6.75 to £17.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.73 that is £22K to £26K a year per listing.
- Average price
- £8.73under the $15 to $100 sweet spot
- Price range
- £6.75–£17.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £22K–£26K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #62 within Hair Colour. It carries 2,595 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 83%
- Out of stock, average day
- 6.7%
- Average rank
- #62in Hair Colour
- Average rating
- 3.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,595per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Hair Colour Remover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
129
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
18%
- Brand 129%
- Brand 215%
- Brand 312%
- Brand 411%
- Brand 510%
- Brand 65%
- Open — no brand owns it (5 brands, 18%)
Demand
Hair Colour Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Hair Colour Remover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair colour remover193K/yr
- hair dye remover113K/yr
- colour remover hair dye64K/yr
- colour remover41K/yr
- hair stripper for dyed hair35K/yr
- hair stripper23K/yr
- hair colour remover for dyed hair22K/yr
- colour oops25K/yr
- colour stripper hair dye remover18K/yr
- colour b416K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Colour Remover
We read the reviews and the return reasons for every product selling here.
“it came out way too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Colour Remover questions
Answered from the same tracked data.









