Hair Colour Remover
FailDemand is soft, at -16.7% this quarter, so Hair Colour Remover is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £313K/yr646K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 129 sellers
Flapen Score
Hair Colour Remover against its category
The dotted line is the Beauty average. Past it, Hair Colour Remover is stronger. Inside it, weaker.
Market
The Hair Colour Remover market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Colour Remover 646K times last year and spent an estimated £313K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £313K a year.
- Searches, last 12 months
- 646K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £313Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- hair colour remover193K searches a year
02 · Price
A sale here is worth £8.73.
Listings sell for £8.73 on average, from £6.75 to £17.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £8.73 that is £22K to £26K a year per listing.
- Average price
- £8.73under the $15 to $100 sweet spot
- Price range
- £6.75–£17.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £22K–£26K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #62 within Hair Colour. It carries 2,595 reviews at 3.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 83%
- Out of stock, average day
- 6.7%
- Average rank
- #62in Hair Colour
- Average rating
- 3.78 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,595per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Hair Colour Remover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JoBaz Hair Colour Remover Extra Strength Removes Darker Shades & Colour Build Up
- Price
- £8.95
- Rating
- 4.0/5
- Reviews
- 5,413
- Age
- 13y ago

Scott Cornwall Decolour Hair Colour Remover For Dyed Hair Removes Unwanted Permanent Hair Colour
- Price
- £7.31
- Rating
- 3.5/5
- Reviews
- 4,435
- Age
- 12y ago

PROVOKE Hair Colour Remover Max Strength Removes Permanent Hair Dye For Multicoloured Hair Dye Removal; Ammonia-free & Bleach-Free Formulation
- Price
- £7.35
- Rating
- 3.5/5
- Reviews
- 2,953
- Age
- 13y ago

Developlus FCOP0002 Color Oops Hair Color Remover Extra Strength Extra Conditioning
- Price
- £17.57
- Rating
- 3.8/5
- Reviews
- 5,262
- Age
- 13y ago

Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair
- Price
- £7.49
- Rating
- 3.2/5
- Reviews
- 155
- Age
- 10y ago
Trending
estimated 90-day click momentum
Malibu C DDL Direct Dye Lifter 1 pc by Malibu C
- Price
- £8.39
- Rating
- 4.0/5
- Reviews
- 98
- Age
- 10y ago

Colour B4 Hair Colour Remover
- Price
- £7.08
- Rating
- 4.0/5
- Reviews
- 5,513
- Age
- 16y ago

Crazy Color Back To Base Remover 45g
- Price
- £6.85
- Rating
- 3.6/5
- Reviews
- 417
- Age
- 8y ago

Scott Cornwall Decolour Hair Colour Remover For Dyed Hair Removes Unwanted Permanent Hair Colour
- Price
- £7.31
- Rating
- 3.5/5
- Reviews
- 4,435
- Age
- 12y ago

Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair
- Price
- £7.49
- Rating
- 3.2/5
- Reviews
- 155
- Age
- 10y ago
Newest
by launch date
Veefree Hair Colour Remover Removes Unwanted Semi-Permanent & Permanent Colours Creates A Lighter Base Shade For Colourists to Recolour. Does Not Restore Natural Colour-Salon Professional
- Price
- £6.75
- Rating
- 3.7/5
- Reviews
- 129
- Age
- 4y ago

Knight & Wilson Colour-Freedom Cream Hair Bleach. Ammonia-Free Formula Lifts up to 8 Shades. Protects & Repairs While Lightening. Complete bleaching kit including Tint Bowl & Brush Packaging may vary
- Price
- £9.23
- Rating
- 4.3/5
- Reviews
- 4,270
- Age
- 7y ago

Crazy Color Back To Base Remover 45g
- Price
- £6.85
- Rating
- 3.6/5
- Reviews
- 417
- Age
- 8y ago

FRAMAR Professional Hair Colour Remover 100 Wipes for Dye & Bleach Removal Hair Color Remover Dye Remover Hair Dye Permanent
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 518
- Age
- 8y ago

Colour B4 Extra Strength Hair Colour Remover Kit for Darker Hair
- Price
- £7.49
- Rating
- 3.2/5
- Reviews
- 155
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
129
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
18%
- JoBaz29%
- Scott Cornwall15%
- PROVOKE12%
- Colour B411%
- Color Oops10%
- Crazy Color5%
- Open — no brand owns it (5 brands, 18%)
Demand
Hair Colour Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Hair Colour Remover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair colour remover193K/yr
- hair dye remover113K/yr
- colour remover hair dye64K/yr
- colour remover41K/yr
- hair stripper for dyed hair35K/yr
- hair stripper23K/yr
- hair colour remover for dyed hair22K/yr
- colour oops25K/yr
- colour stripper hair dye remover18K/yr
- colour b416K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Colour Remover
We read the reviews and the return reasons for every product selling here.
“it came out way too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Colour Remover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









