Hair Clay

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £419K a year.

Searches, last 12 months

472K

Growth, 90 days vs prior 90

+8.9%

Conversion, latest week

9.6%

Market size, estimated

£419Ka year

Peak month

May1.6× the quietest month

Top search term

hair clay200K searches a year

Listings sell for £9.24 on average, from £2.66 to £18.90. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £9.24 that is £12K to £14K a year per listing.

Average price

£9.24under the $15 to $100 sweet spot

Price range

£2.66–£18.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

£12K–£14K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #17 within Styling Products. It carries 2,620 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#17in Styling Products

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,620per listing

Listings tracked

27

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

73 months