Hair Chalk
MaybeAn estimated 0.5% of orders come back. But prices span $3.84–$10.77, mostly outside the sweet spot, so Hair Chalk is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £121K/yr212K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 56%top-5 click share · 17 brands · 24 sellers
Flapen Score
Hair Chalk against its category
The dotted line is the Beauty average. Past it, Hair Chalk is stronger. Inside it, weaker.
Market
The Hair Chalk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Chalk 212K times last year and spent an estimated £121K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £121Ka year
- Peak month
- November2.9× the quietest month
- Top search term
- hair chalk108K searches a year
02 · Price
A sale here is worth £6.74.
Listings sell for £6.74 on average, from £3.84 to £10.77. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £6.74 that is £7K to £8K a year per listing.
- Average price
- £6.74under the $15 to $100 sweet spot
- Price range
- £3.84–£10.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #15 within Hair Colour. It carries 2,457 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 95%
- Out of stock, average day
- 0.9%
- Average rank
- #15in Hair Colour
- Average rating
- 3.94 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,457per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Hair Chalk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
24
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
29%
- Brand 126%
- Brand 217%
- Brand 37%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Hair Chalk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Hair Chalk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair chalk108K/yr
- hair chalk for kids31K/yr
- hair chalks for girls44K/yr
- hair chalks10K/yr
- hair chalk for dark hair6K/yr
- kids hair chalk5K/yr
- hair chalks for women4K/yr
- hair chalk comb5K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Chalk
We read the reviews and the return reasons for every product selling here.
“Colours look dull”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Chalk questions
Answered from the same tracked data.