Is hair chalk profitable to sell on Amazon United Kingdom?

The niche generates £121K/yr across 21 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the hair chalk niche?

17 brands and 24 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in hair chalk?

Top complaints mined from reviews: Color, Functionality-Overall, Quality-Overall. The return rate is 0.5%.

When does demand for hair chalk peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the hair chalk niche?

Listings span £3.84–£10.77; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.

hair chalk

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($3.84–$10.77) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,456.76

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£121K

£121K/yr · 212K searches

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.74

avg listing price — sweet spot $15–$100

Price range

Bad£3.84–£10.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, hair chalk is a £121K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair chalk market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £101K–£135K; units × avg price
Conversion rate: 8.5%
Avg BSR: #15
Page quality: 0%
Prime: 95%
Sponsored: 100%
Out of stock: 0.9%
Avg brand age: 32 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

29%

Desire Deluxe26%
LAWOHO17%
nailpretty7%
Straame7%
COLAYERIST7%
Kalolary6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top hair chalk search terms

hair chalk108K/yr -6.6%5.8% conv.
hair chalk for kids31K/yr +55.0%9.7% conv.
hair chalks for girls44K/yr -61.5%9.8% conv.
hair chalks10K/yr -17.1%8.7% conv.
hair chalk for dark hair6K/yr -8.4%3.2% conv.
kids hair chalk5K/yr -22.5%8.3% conv.
hair chalks for women4K/yr +69.5%3.1% conv.
hair chalk comb5K/yr -31.9%4.8% conv.

All search terms

Top hair chalk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Desire Deluxe Hair Chalk Gift for Girls - 10 Temporary Non-Toxic Easy Washable Hair Dye Colourful Metallic Glitter Pens - Great Games Birthday Girls

Desire Deluxe£9.224.3★26,300 rev

Hair Chalk Comb 6 Colors Temporary Hair Dye Marker Gifts for Adults 8 9 10 11 12 years old Girls Kids for Halloween Christmas Birthday Party Cosplay Hair Colors

LAWOHO£4.763.4★5,494 rev

Temporary Hair Chalk for Girls 6 Color Glow in UV Light Neon Hair Chalk Washable Blacklight Reactive Hair Dye Color UV Makeup for Halloween Cosplay Christmas Birthday Gift for Girls Age 5-12 Years Old

LAWOHO£5.804.1★217 rev

10 Colors Hair Chalk for Girls Temporary Hair Dye Hair Chalk Set Washable/Glitter/Portable Set for Festival Birthday Party Cosplay The Perfect DIY for Girls and Boys

nailpretty£7.813.9★50 rev

Straame Washable Hair Chalk Set (10 Colours) Twist-Up Chalk Pens Easy Apply Shampoo Rinse-Off Temporary Hair Dye For Kids Teens & Adults | Fun Streaks for Parties Birthdays & School Dress-Up

Straame£8.474.7★36 rev

Newest

by launch date

Creativity Point Hair Chalk Gift for Girls - 6 Pens Temporary Non-Toxic Easy Washable Hair Dye Colorful Pens Gift Birthday Party Girls Multicolour

Creativity Point£6.0813 rev

6mo ago

Blue Squid Hair Chalk Comb - 10 Vibrant Temporary Hair Colors for Girls & Teens Washable Hair Dye Perfect for Parties Cosplay Halloween Paraben Free Suitable for All Hair Colors

Blue Squid£6.532,103 rev

6mo ago

Straame Washable Hair Chalk Set (10 Colours) Twist-Up Chalk Pens Easy Apply Shampoo Rinse-Off Temporary Hair Dye For Kids Teens & Adults | Fun Streaks for Parties Birthdays & School Dress-Up

Straame£8.4736 rev

7mo ago

HaiolorPro Hair Chalks for Girls Kids 10PCS Washable Temporary Hair Dye Colour Coloured Hair Spray Wash Out Teenage Girls Christma s Gifts for 5-15 Year OldNew Upgrade

HAIOLORPRO£6.35127 rev

8mo ago

10 Colors Hair Chalk for Girls Temporary Hair Dye Hair Chalk Set Washable/Glitter/Portable Set for Festival Birthday Party Cosplay The Perfect DIY for Girls and Boys

nailpretty£7.8150 rev

9mo ago

What buyers say about hair chalk

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“the colours are vibrant”

Ease Of Use14%

“Easy and effective”

Quality-Overall14%

“Good for whole family”

Value For Money6%

“Great value for money”

Gifting Purpose5%

“Gift”

Ease Of Application4%

“The twist-up chalk pens make application much easier”

Hair Styling3%

“The twist-up design makes them easy to control”

Ease Of Cleaning3%

“no mess”

Brightness/Shine/Glow2%

“These were bright enough for what we needed”

Advertised Vs Actual Product2%

“It worked brilliantly bet than I expected”

What buyers complain about

Color13%

“Colours look dull”

Functionality-Overall12%

“Do not work well at all”

Quality-Overall10%

“Poor quality”

Suitability Colored Hair10%

“The green and the blue also dyed my little girls hair until after 3 washes”

Value For Money8%

“Was a bit unsure as it was a cheaper option”

Advertised Vs Actual Product6%

“Not as pictured”

Suitability Short Hair5%

“Great for short hair when the brush type chalks don't work”

Ease Of Use5%

“Difficult to use”

Hair Related5%

“it would also catch strands of hair which then pulled”

Stain Resistance4%

“it kept staining everything else too”

Top return reasons

Functionality-Overall26%

Color15%

Quality-Overall12%

Suitability Colored Hair11%

Suitability Short Hair7%

Advertised Vs Actual Product4%

Hair Related3%

Adhesion/Stickiness3%

Stain Resistance2%

Defective Material/Parts2%

Common questions

Is hair chalk profitable to sell on Amazon United Kingdom?: The niche generates £121K/yr across 21 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the hair chalk niche?: 17 brands and 24 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in hair chalk?: Top complaints mined from reviews: Color, Functionality-Overall, Quality-Overall. The return rate is 0.5%.
When does demand for hair chalk peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the hair chalk niche?: Listings span £3.84–£10.77; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.