Hair Care Gift Set
FailDemand is soft, at -29.4% this quarter, so Hair Care Gift Set is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £196K/yr440K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 95 sellers
Flapen Score
Hair Care Gift Set against its category
The dotted line is the Beauty average. Past it, Hair Care Gift Set is stronger. Inside it, weaker.
Market
The Hair Care Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Care Gift Set 440K times last year and spent an estimated £196K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 440K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £196Ka year
- Top search term
- hair care gift set117K searches a year
02 · Price
A sale here is worth £15.17.
Listings sell for £15.17 on average, from £3.01 to £27.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.
- Average price
- £15.17inside the $15 to $100 sweet spot
- Price range
- £3.01–£27.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #238 within Sets & Kits. It carries 834 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #238in Sets & Kits
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 834per listing
- Listings tracked
- 31
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hair Care Gift Set products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aussie Oh My Gloss Giftset: Hydrating Shampoo & Conditioner Leave in Serum
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago

Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago

Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 172
- Age
- 9mo ago

Aussie Oh My Gloss Moisture-Mazing Leave-In Treatment Lightweight Serum 160ml Moisture & Shine Booster for Dull Hair. With Jojoba Safflower & Australian Macadamia Nut Oils. Vegan & Cruelty-Free
- Price
- £5.40
- Rating
- 4.3/5
- Reviews
- 533
- Age
- 1y ago

Aussie Oh My Gloss Glossing Hair Mask 500ml Moisturises and Deeply Nourishes Dry and Dull Hair Restores Your Natural Gloss Infused with Australian Macadamia Nut Oil Vegan and Cruelty-Free
- Price
- £5.36
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 1y ago
Trending
estimated 90-day click momentum
Aussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free
- Price
- £10.56
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 3mo ago

Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago

Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)
- Price
- £23.08
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 8mo ago

Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch date
Aussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free
- Price
- £10.56
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 3mo ago

Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago

Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)
- Price
- £23.08
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 8mo ago

Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 172
- Age
- 9mo ago

Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
95
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 87%
Open market
25%
- Aussie48%
- OLAPLEX10%
- Give Me5%
- KÉRASTASE4%
- Wella Professionals4%
- COLOR WOW3%
Demand
Hair Care Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.0× · 7 of 12 months tracked
Search terms
Top Hair Care Gift Set search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair care gift set117K/yr
- hair care set50K/yr
- hair set48K/yr
- hair gift set34K/yr
- aussie oh my gloss27K/yr
- hair gift sets for women38K/yr
- aussie gloss8K/yr
- hair sets14K/yr
- haircare gift sets women17K/yr
- aussie oh my gloss shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Care Gift Set
We read the reviews and the return reasons for every product selling here.
“It is important to note that this set is in fact very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Care Gift Set questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









