Hair Care Gift Set
FailDemand is soft, at -29.4% this quarter, so Hair Care Gift Set is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £196K/yr440K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 50%top-5 click share · 20 brands · 95 sellers
Flapen Score
Hair Care Gift Set against its category
The dotted line is the Beauty average. Past it, Hair Care Gift Set is stronger. Inside it, weaker.
Market
The Hair Care Gift Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Care Gift Set 440K times last year and spent an estimated £196K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 440K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £196Ka year
- Top search term
- hair care gift set117K searches a year
02 · Price
A sale here is worth £15.17.
Listings sell for £15.17 on average, from £3.01 to £27.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.
- Average price
- £15.17inside the $15 to $100 sweet spot
- Price range
- £3.01–£27.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #238 within Sets & Kits. It carries 834 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 8.4%
- Average rank
- #238in Sets & Kits
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 834per listing
- Listings tracked
- 31
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hair Care Gift Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
95
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
25%
- Brand 148%
- Brand 210%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
Demand
Hair Care Gift Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 4.0× · 7 of 12 months tracked
Search terms
Top Hair Care Gift Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair care gift set117K/yr
- hair care set50K/yr
- hair set48K/yr
- hair gift set34K/yr
- aussie oh my gloss27K/yr
- hair gift sets for women38K/yr
- aussie gloss8K/yr
- hair sets14K/yr
- haircare gift sets women17K/yr
- aussie oh my gloss shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Care Gift Set
We read the reviews and the return reasons for every product selling here.
“It is important to note that this set is in fact very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Care Gift Set questions
Answered from the same tracked data.









