hair care gift set
Skip itSoft demand (-29.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£15.17avg listing price — sweet spot $15–$100
Review moat
Good833.61avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£3.01–£27.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£196K£196K/yr · 440K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-29.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hair care gift set is a £196K/yr Amazon United Kingdom market (440K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
hair care gift set market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- £190K–£228K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 8.4%
- Avg brand age
- 36 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
95
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
25%
- Aussie48%
- OLAPLEX10%
- Give Me5%
- KÉRASTASE4%
- Wella Professionals4%
- COLOR WOW3%
Demand
Weekly Amazon search volume, last 27 weeks — -29.4% search growth over the last 90 days.Top hair care gift set search terms
- hair care gift set117K/yr
- hair care set50K/yr
- hair set48K/yr
- hair gift set34K/yr
- aussie oh my gloss27K/yr
- hair gift sets for women38K/yr
- aussie gloss8K/yr
- hair sets14K/yr
- haircare gift sets women17K/yr
- aussie oh my gloss shampoo4K/yr
Top hair care gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aussie Oh My Gloss Giftset: Hydrating Shampoo & Conditioner Leave in Serum
Aussie£10.654.7★230 rev
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
OLAPLEX£18.824.3★504 rev
Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
Aussie£11.184.7★172 rev
Aussie Oh My Gloss Moisture-Mazing Leave-In Treatment Lightweight Serum 160ml Moisture & Shine Booster for Dull Hair. With Jojoba Safflower & Australian Macadamia Nut Oils. Vegan & Cruelty-Free
Aussie£5.404.3★533 rev
Aussie Oh My Gloss Glossing Hair Mask 500ml Moisturises and Deeply Nourishes Dry and Dull Hair Restores Your Natural Gloss Infused with Australian Macadamia Nut Oil Vegan and Cruelty-Free
Aussie£5.364.5★223 rev
Newest
by launch date
Aussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free
Aussie£10.5683 rev
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
OLAPLEX£18.82504 rev
Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)
Wella Professionals£23.0844 rev
Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
Aussie£11.18172 rev
Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips
HIULLEN£10.536 rev
Trending
90-day click momentumAussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free
Aussie£10.564.6★
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
OLAPLEX£18.824.3★
Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips
HIULLEN£10.534.4★
Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)
Wella Professionals£23.084.8★
Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml
Herbal Essences£7.914.6★
What buyers say about hair care gift set
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is lovely”
“Hair smooth”
“Excellent product”
“Excellent value for money”
“Bought for my daughter excellent hair stuff she was very happy with it”
“hydrating”
“The improvement was visible enough that my hair appeared healthier”
“Lovely shine”
“Love this makes my hair feel”
“The big size is excellent”
What buyers complain about
“It is important to note that this set is in fact very small”
“Did not moisturise”
“It looks expensive”
“It smells devine”
“Hair Burst”
“Incorrect advertising re sulfates”
“It didnt promote any shine at all”
“It makes my hair dry scalp very itchy”
“my hair fall out badly”
“no shine etc expect of greasy hair after 2 days”
Top return reasons
Common questions
- Is hair care gift set profitable to sell on Amazon United Kingdom?
- The niche generates £196K/yr across 31 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the hair care gift set niche?
- 20 brands and 95 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in hair care gift set?
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Value For Money. The return rate is 0.1%.
- What does it cost to enter the hair care gift set niche?
- Listings span £3.01–£27.83; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 834 reviews — the moat a new listing must climb.