Hair Care Gift Set
soft demand (-29.4% this quarter) — Hair Care Gift Set doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Hair Care Gift Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair Care Gift Set is a £196K/yr Amazon United Kingdom market (440K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 48/100.
Hair Care Gift Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.4% over the last 90 days and 2.9% of searches end in a purchase.
£196K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Hair Care Gift Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aussie Oh My Gloss Giftset: Hydrating Shampoo & Conditioner Leave in Serum
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 230
- Age
- 1y ago
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago
Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 172
- Age
- 9mo ago
Aussie Oh My Gloss Moisture-Mazing Leave-In Treatment Lightweight Serum 160ml Moisture & Shine Booster for Dull Hair. With Jojoba Safflower & Australian Macadamia Nut Oils. Vegan & Cruelty-Free
- Price
- £5.40
- Rating
- 4.3/5
- Reviews
- 533
- Age
- 1y ago
Aussie Oh My Gloss Glossing Hair Mask 500ml Moisturises and Deeply Nourishes Dry and Dull Hair Restores Your Natural Gloss Infused with Australian Macadamia Nut Oil Vegan and Cruelty-Free
- Price
- £5.36
- Rating
- 4.5/5
- Reviews
- 223
- Age
- 1y ago
Trending
90-day click momentum
Aussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free
- Price
- £10.56
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 3mo ago
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago
Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)
- Price
- £23.08
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 8mo ago
Herbal Essences Rose Scent Petal Soft Giftset: Shampoo 250ml Conditioner 200ml Leave-In Spray 145ml
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago
Newest
by launch dateAussie Oh My Gloss Shampoo 1000ml. Deeply Moisturises Dry and Dull Hair. Infused with Australian White Strawberry. Sulphate-Free Formula. For Instantly Shinier and Glossy Hair. Vegan and Cruelty-Free
- Price
- £10.56
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 3mo ago
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago
Wella Professionals Fusion Intense Repair Gift Set - Shampoo & Conditioner & Hair Mask - Hair Care Gift Set with Metal Purifier technology (250ml+ 200ml+ 75ml)
- Price
- £23.08
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 8mo ago
Aussie Oh My Gloss Shampoo & Conditioner Set +Leave in Hair Treatment Serum
- Price
- £11.18
- Rating
- 4.7/5
- Reviews
- 172
- Age
- 9mo ago
Hair Brush Set 14 Pcs Hair Brushes Hairdressing Tools Hair Care Styling Tools Includes Transparent Cosmetic Bag Spray Bottle Edges Brush Curly Hair Brush Round Brush Scalp Brush And Hair Clips
- Price
- £10.53
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
95
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
25%
- Aussie48%
- OLAPLEX10%
- Give Me5%
- KÉRASTASE4%
- Wella Professionals4%
- COLOR WOW3%
Hair Care Gift Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Hair Care Gift Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair care gift set117K/yr
- hair care set50K/yr
- hair set48K/yr
- hair gift set34K/yr
- aussie oh my gloss27K/yr
- hair gift sets for women38K/yr
- aussie gloss8K/yr
- hair sets14K/yr
- haircare gift sets women17K/yr
- aussie oh my gloss shampoo4K/yr
What reviews say buyers love and hate about Hair Care Gift Set
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“The fragrance is lovely”
“Hair smooth”
“Excellent product”
“Excellent value for money”
“Bought for my daughter excellent hair stuff she was very happy with it”
What buyers complain about
49% of reviews“It is important to note that this set is in fact very small”
“Did not moisturise”
“It looks expensive”
“It smells devine”
“Hair Burst”
Hair Care Gift Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Care Gift Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
