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Hair Care Gift Set

Fail

Demand is soft, at -29.4% this quarter, so Hair Care Gift Set is a Fail.

Flapen Score
48
48 / 100
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Market size
£196K/yr440K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
50%top-5 click share · 20 brands · 95 sellers

Flapen Score

Hair Care Gift Set against its category

The dotted line is the Beauty average. Past it, Hair Care Gift Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Care Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hair Care Gift Set 440K times last year and spent an estimated £196K. The top 5 brands take 71% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
440K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
2.9%
Market size, estimated
£196Ka year
Top search term
hair care gift set117K searches a year

02 · Price

A sale here is worth £15.17.

Listings sell for £15.17 on average, from £3.01 to £27.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £15.17 that is £2K to £4K a year per listing.

Average price
£15.17inside the $15 to $100 sweet spot
Price range
£3.01–£27.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #238 within Sets & Kits. It carries 834 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#238in Sets & Kits
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
834per listing
Listings tracked
31

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hair Care Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

95

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 87%

Open market

25%

  • Aussie48%
  • OLAPLEX10%
  • Give Me5%
  • KÉRASTASE4%
  • Wella Professionals4%
  • COLOR WOW3%

Demand

Hair Care Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 4.0× · 7 of 12 months tracked

Search terms

Top Hair Care Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hair care gift set117K/yr
  • hair care set50K/yr
  • hair set48K/yr
  • hair gift set34K/yr
  • aussie oh my gloss27K/yr
  • hair gift sets for women38K/yr
  • aussie gloss8K/yr
  • hair sets14K/yr
  • haircare gift sets women17K/yr
  • aussie oh my gloss shampoo4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Care Gift Set

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
9%of negative reviews mention “Size-Overall”
0.1%of orders come back
“It is important to note that this set is in fact very small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Care Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data