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Hair Burst Shampoo and Conditioner

a small market ($46K/yr) — Hair Burst Shampoo and Conditioner doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 11Growth 12Conversion 74Competition 43Returns 100Price range 54Avg price 50Brand share 55Review moat 23Quality gap 53
This niche Category average · 2,481 niches

Is Hair Burst Shampoo and Conditioner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Burst Shampoo and Conditioner is a £46K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Hair Burst Shampoo and Conditioner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -25.4% over the last 90 days and 6.9% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr4K
Search volume / yr-25.4%55K
Conversion rate6.9%
Avg price£12.05

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers15 · 101
Top-5 product click share59%
Open market28%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement68%
New entrants (1y)4· 3 succeeded
Avg rating4.4★
Avg reviews7,225

Top Hair Burst Shampoo and Conditioner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

101

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

24%

  • John Frieda36%
  • OGX17%
  • HAIR BURST9%
  • WATERMANS5%
  • Plantur 394%
  • Absolute Collagen4%

Hair Burst Shampoo and Conditioner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume55KCVR6.9%Products22Brands15Top 5 Brands72%OOS Rate5.7%Rating4.4★Reviews7,225Avg BSR#114
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Top Hair Burst Shampoo and Conditioner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • thickening shampoo and conditioner33K/yr
  • volume shampoo and conditioner15K/yr
  • volumizing shampoo and conditioner8K/yr

What reviews say buyers love and hate about Hair Burst Shampoo and Conditioner

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall17%

An effective product

Smell15%

clean scent

Hair Growth14%

Grow me hair

Soft Feel10%

My hair feels soft

Value For Money7%

Great value

What buyers complain about

55% of reviews
Value For Money10%

Not worth it

Hair Related10%

Dont see any difference in my hair yet

Moist/Dry7%

Very drying

Smell7%

has a very strong scent smell

Thickness4%

not thicker

Hair Burst Shampoo and Conditioner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
22%
2Suitability Short Hair
9%
3Value For Money
8%
4Advertised Vs Actual Product
7%
5Damage/Burn Hair
5%

Common Hair Burst Shampoo and Conditioner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Burst Shampoo and Conditioner 45/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.
Search demand for Hair Burst Shampoo and Conditioner on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 5.4× the quietest.