Is hair burst shampoo and conditioner profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 22 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (45/100).

How competitive is the hair burst shampoo and conditioner niche?

15 brands and 101 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in hair burst shampoo and conditioner?

Top complaints mined from reviews: Value For Money, Hair Related, Moist/Dry. The return rate is 0.1%.

When does demand for hair burst shampoo and conditioner peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the hair burst shampoo and conditioner niche?

Listings span £2.75–£29.59; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 7,225 reviews — the moat a new listing must climb.

hair burst shampoo and conditioner

Skip it

A small market ($46K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Good£2.75–£29.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.05

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,225.32

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Market size

Bad£46K

£46K/yr · 55K searches

According to Flapen's Amazon United Kingdom niche tracking, hair burst shampoo and conditioner is a £46K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair burst shampoo and conditioner market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £36K–£48K; units × avg price
Conversion rate: 6.9%
Avg BSR: #114
Page quality: 0%
Prime: 95%
Sponsored: 68%
Out of stock: 5.7%
Avg brand age: 59 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

101

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

24%

John Frieda36%
OGX17%
HAIR BURST9%
WATERMANS5%
Plantur 394%
Absolute Collagen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top hair burst shampoo and conditioner search terms

thickening shampoo and conditioner33K/yr -27.1%4.6% conv.
volume shampoo and conditioner15K/yr -20.9%2.7% conv.
volumizing shampoo and conditioner8K/yr -27.5%3.7% conv.

All search terms

Top hair burst shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack

John Frieda£15.004.5★755 rev

OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml

OGX£3.384.4★24,613 rev

John Frieda Volume Lift Lightweight Shampoo and Lightweight Conditioner Value Bundle 2 x 500 ml Haircare Value Pack for Fine Flat Hair

John Frieda£12.524.6★1,072 rev

HAIR BURST Shampoo and Conditioner Set SLS Free Hair Growth and Thickening Treatment for Women - Coconut and Avocado Scented - Suitable for All Types Promotes Strong and Healthy Hair

HAIR BURST£15.214.3★3,592 rev

OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary

OGX£3.394.5★15,627 rev

Newest

by launch date

OZ Mega Volume Shampoo & Conditioner Set 300ml With Aloe Vera Volumising Hair Care for Fine & Flat Hair Nourishing Cleanse & Lightweight Conditioner for Daily Use

ShopEase£5.571 rev

5mo ago

John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair

John Frieda£5.56117 rev

6mo ago

John Frieda PROfiller+ Thickening Shampoo 75ml Travel Size

John Frieda£2.7587 rev

6mo ago

LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml

L'Oreal Paris£5.3973 rev

8mo ago

T&G Volume Addiction Shampoo & Conditioner for Fine Hair 250ml includes a Shampoo & Conditioner free downloadable eBook from Allglazz just scan the QR code.

Allglazz£8.12103 rev

1y ago

What buyers say about hair burst shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“An effective product”

Smell15%

“clean scent”

Hair Growth14%

“Grow me hair”

Soft Feel10%

“My hair feels soft”

Value For Money7%

“Great value”

Thickness4%

“Really thickens hair”

Suitability Straight Hair4%

“My hair feels amazing”

Advertised Vs Actual Product3%

“Does what it says”

Lather3%

“It lathers well”

Hair Styling2%

“My hair is so nice now”

What buyers complain about

Value For Money10%

“Not worth it”

Hair Related10%

“Dont see any difference in my hair yet”

Moist/Dry7%

“Very drying”

Smell7%

“has a very strong scent smell”

Thickness4%

“not thicker”

Suitability Short Hair4%

“Not good on my hair”

Functionality-Overall4%

“Doesn't work”

Allergies3%

“stuck together itching”

Oily/Greasy3%

“My hair now gets greasy”

Hair Growth3%

“Not growing me”

Top return reasons

Leak-Proof22%

Suitability Short Hair9%

Value For Money8%

Advertised Vs Actual Product7%

Damage/Burn Hair5%

Size-Overall4%