Is hair bun profitable to sell on Amazon United Kingdom?

The niche generates £50K/yr across 48 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the hair bun niche?

31 brands and 40 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in hair bun?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Suitability Long Hair. The return rate is 1.4%.

When does demand for hair bun peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hair bun niche?

Listings span £2.71–£9.36; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.

hair bun

Worth a look

Shows beatable incumbent ratings (3.9★), but prices mostly outside the sweet spot ($2.71–$9.36) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,106.81

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.10

avg listing price — sweet spot $15–$100

Market size

Bad£50K

£50K/yr · 252K searches

Price range

Bad£2.71–£9.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, hair bun is a £50K/yr Amazon United Kingdom market (252K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair bun market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: £51K–£64K; units × avg price
Conversion rate: 3.9%
Avg BSR: #153
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 4.2%
Avg brand age: 26 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

42%

Top 20: 76%

Open market

35%

URAQT25%
Rich Choices13%
YHQZ10%
Gunwon7%
mtuihfo5%
Teenitor5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hair bun search terms

hair bun89K/yr +27.7%3.1% conv.
hair bun maker82K/yr -4.4%4.0% conv.
hair bun accessories17K/yr +37.8%1.1% conv.
bun makers for hair17K/yr +34.8%2.9% conv.
hair buns13K/yr +41.3%3.2% conv.
bun maker18K/yr -40.8%2.5% conv.
bun hair accessories4K/yr +17.5%2.3% conv.
bun hair4K/yr +3.6%4.1% conv.
hair accessories for women bun maker5K/yr -34.2%1.1% conv.
bun shapers2K/yr -41.5%0.8% conv.

All search terms

Top hair bun products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

URAQT Hair Bun Shaper 2Pcs Easy Donut Bun Maker for Hair French Twist Fold Wrap Snap Band for Making DIY Hair Styles Ballet Hair Deft Bun Hair Styling Accessories for Girls Women

URAQT£3.013.8★876 rev

4 Pcs Ring Style Donut Bun Shaper with 20 Hair Pins Hair Donut Brown Hair Donuts Hair Donut Bun Maker Set Hair Bun Donut for Girls Kids Women DIY Chignon Hair Styles Dancer Ballerina(Brown)

YHQZ£3.454.0★309 rev

URAQT Hair Donut Bun Maker Set 4 Pcs Ring Style Donut Bun Shaper with 30 Hair Pins Blonde Chignon Doughnut Bun Hair Accessories for Girls Kids Women DIY Chignon Hair Styles

URAQT£3.484.4★1,098 rev

Messy Hair Scrunchies - Hair Bun Extensions & Curly Wavy Pieces for Womens Updo Ponytail & Donut Chignons - Natural Black

Rich Choices£5.323.9★10,557 rev

4pcs Hair Bun Maker Magic Hair Bun Maker Sponge Hair Foam Twister Lazy Hairpin Tool Bun Shapers Foam Sponge Buns Shaper Accessories Hair Updo Tools Twister for Girls Women Gifts(2 Large and 2 Small)

Gunwon£2.863.6★119 rev

Newest

by launch date

Oiomniv 72PCS Hair Styling Tools Set for Women DIY Hair Braiding & Bun Maker Kit Easy Hair Accessories for Updos Ponytails & Braids Home Hairdressing Styling Set Hair accessories for girls

Oiomniv£8.4462 rev

7mo ago

4 Pcs Ring Style Donut Bun Shaper Hair Donut Bun Maker Set with 20 HairPins Hair BunDonuts Hair Donuts Brown for Girls Kids Women DIY Chignon HairStyles (Beige)

BFQZ£3.6078 rev

8mo ago

Mtuihfo Hair Buns Hair Piece Fake Hair Bun Straight Elastic Donut Accessories Scrunchies Synthetic Messy Bun Hair Piece for Women Girls (Ash Blonde-1)

mtuihfo£4.0828 rev

10mo ago

4-Piece Hair Bun Maker Set for Girls & Women - Lightweight Styling Tools for Ballet Dance & Everyday Updos - Easy to Use & Reusable

Torveen£3.2211 rev

11mo ago

4 Pcs Hair Bun Shaper Set Ring Style Hair Donuts for Buns With 20 Golden Bobby Pins Beige Hair Bun Maker for Girls Kids Women DIY Chignon Hair Styles Dancer Ballerina(Four different sizes)

FENGRUI£3.4188 rev

1y ago

What buyers say about hair bun

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality”

Value For Money17%

“Good value”

Ease Of Use10%

“Easy to use”

Hair Styling6%

“Keep my hair neat”

Size-Overall5%

“Good size”

Color5%

“Great colour”

Suitability Straight Hair4%

“Blends beautifully with natural hair”

Durability3%

“I have been using these for a while now with no issues so they are durable and last well”

Weight Light3%

“The materials feel lightweight”

Shape/Style3%

“Brilliant bun shapers”

What buyers complain about

Quality-Overall22%

“low quality rubbish”

Size-Overall10%

“Bit too big”

Suitability Long Hair9%

“Too flimsey for long hair did not work too well”

Color7%

“Colour was completely wrong”

Value For Money5%

“Not worth it”

Ease Of Use5%

“won't be good enough to use”

Functionality-Overall5%

“Doesn't work”

Instructions/User Manual/Troubleshooting4%

“great hair set just needs better instructions”

Advertised Vs Actual Product3%

“Not as shown”

Strength3%

“flimsy and awful”

Top return reasons

Color48%

Suitability Colored Hair13%

Size-Overall10%

Quality-Overall8%

Suitability Short Hair4%

Advertised Vs Actual Product3%

Suitability Long Hair2%

Functionality-Overall1%

Shape/Style1%

Suitability Straight Hair1%

Common questions

Is hair bun profitable to sell on Amazon United Kingdom?: The niche generates £50K/yr across 48 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the hair bun niche?: 31 brands and 40 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in hair bun?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Suitability Long Hair. The return rate is 1.4%.
When does demand for hair bun peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the hair bun niche?: Listings span £2.71–£9.36; the average listing price is £5.10 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.