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Hair Brush Set

Hair Brush Set shows low returns (0.4%), but soft demand (-18.8% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 2,481 Beauty niches · +5 vs the category median of 47

Market size 17Growth 16Conversion 49Competition 77Returns 98Price range 39Avg price 24Brand share 92Review moat 69Quality gap 50
This niche Category average · 2,481 niches

Is Hair Brush Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hair Brush Set is a £69K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Hair Brush Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.8% over the last 90 days and 3.9% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr10K
Search volume / yr-18.8%200K
Conversion rate3.9%
Avg price£8.81

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers29 · 37
Top-5 product click share38%
Open market57%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement87%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews741

Top Hair Brush Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

37

Top-5 brand share

43%

Top 20: 92%

Top-5 click share

38%

Top 20: 82%

Open market

51%

  • aieieii11%
  • Daricowathx10%
  • UseeShine8%
  • TGUS7%
  • ViEinkaufen6%
  • LORSEX6%

Hair Brush Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume200KCVR3.9%Products39Brands29Top 5 Brands43%OOS Rate7.5%Rating4.5★Reviews741Avg BSR#448
18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Top Hair Brush Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hair brush set117K/yr
  • hairbrush set18K/yr
  • hair brush sets for women18K/yr
  • hair brush sets12K/yr
  • hairbrush set for women12K/yr
  • hair brush and comb set5K/yr
  • brush and comb set4K/yr
  • hair brush set for girls8K/yr
  • girls hair brush set5K/yr

What reviews say buyers love and hate about Hair Brush Set

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Value For Money22%

Excellent value for money

Quality-Overall21%

They are very well made

Brush Quality14%

Good set of brushes made well quality is good happy with them

Gifting Purpose6%

Prefect Christmas present

Hair Styling6%

Good hairbrushes

What buyers complain about

69% of reviews
Quality-Overall20%

Disappointing quality control

Hard Feel9%

Wow they are hard

Durability7%

Break easily

Suitability Straight Hair7%

Really spikey and the bristles arent even at all and really pull on the hair

Material Quality6%

Cheap materials

Hair Brush Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
24%
2Size-Overall
10%
3Hard Feel
8%
4Suitability Short Hair
8%
5Defective Material/Parts
7%

Common Hair Brush Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hair Brush Set 52/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.
Search demand for Hair Brush Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.0× the quietest.