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52

hair brush set

Worth a look

Shows low returns (0.4%), but soft demand (-18.8% this quarter) keeps it on the watch list.

Market size 17Growth 16Conversion 49Competition 77Returns 98Price range 39Avg price 24Brand share 92Review moat 69Quality gap 50

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good740.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Price range

Okay£5.89–£20.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.81

avg listing price — sweet spot $15–$100

Market size

Bad£69K

£69K/yr · 200K searches

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, hair brush set is a £69K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hair brush set market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£70K–£88K
units × avg price
Conversion rate
3.9%
Avg BSR
#448
Page quality
0%
Prime
95%
Sponsored
87%
Out of stock
7.5%
Avg brand age
24 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

37

Top-5 brand share

43%

Top 20: 92%

Top-5 click share

38%

Top 20: 82%

Open market

51%

  • aieieii11%
  • Daricowathx10%
  • UseeShine8%
  • TGUS7%
  • ViEinkaufen6%
  • LORSEX6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Top hair brush set search terms

  • hair brush set117K/yr
  • hairbrush set18K/yr
  • hair brush sets for women18K/yr
  • hair brush sets12K/yr
  • hairbrush set for women12K/yr
  • hair brush and comb set5K/yr
  • brush and comb set4K/yr
  • hair brush set for girls8K/yr
  • girls hair brush set5K/yr
All search terms

Top hair brush set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£4K9%£6K12%£8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hair brush set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent value for money”

Quality-Overall21%

“They are very well made”

Brush Quality14%

“Good set of brushes made well quality is good happy with them”

Gifting Purpose6%

“Prefect Christmas present”

Hair Styling6%

“Good hairbrushes”

Color6%

“Really bright colour”

Advertised Vs Actual Product5%

“do the job”

Suitability Wavy Hair2%

“Great brush for my daughters tangly hair”

Durability2%

“do not break”

Ease Of Use2%

“easy to use”

What buyers complain about

Quality-Overall20%

“Disappointing quality control”

Hard Feel9%

“Wow they are hard”

Durability7%

“Break easily”

Suitability Straight Hair7%

“Really spikey and the bristles arent even at all and really pull on the hair”

Material Quality6%

“Cheap materials”

Value For Money6%

“They look expensive”

Strength4%

“flimsy and cheap, should have gone to the £1 shop”

Functionality-Overall3%

“Mist bottle does not work”

Leak-Proof3%

“spray bottle leaks”

Eco Friendliness3%

“Production & Waste: Production is energy-intensive, and the material is not considered eco-friendly”

Top return reasons

Quality-Overall24%
Size-Overall10%
Hard Feel8%
Suitability Short Hair8%
Defective Material/Parts7%
Advertised Vs Actual Product5%
Material Quality4%
Functionality-Overall4%
Color3%
Value For Money2%

Common questions

Is hair brush set profitable to sell on Amazon United Kingdom?
The niche generates £69K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the hair brush set niche?
29 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in hair brush set?
Top complaints mined from reviews: Quality-Overall, Hard Feel, Durability. The return rate is 0.4%.
When does demand for hair brush set peak?
Demand peaks in Nov–Dec; the busiest month runs 7.0× the quietest.
What does it cost to enter the hair brush set niche?
Listings span £5.89–£20.76; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.