Hair Bleach

Shoppers searched for this 809K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £430K a year.

Searches, last 12 months

809K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

7.4%

Market size, estimated

£430Ka year

Peak month

March1.4× the quietest month

Top search term

hair bleach278K searches a year

Listings sell for £7.16 on average, from £1.32 to £20.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.16 that is £21K to £29K a year per listing.

Average price

£7.16under the $15 to $100 sweet spot

Price range

£1.32–£20.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

£21K–£29K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #52 within Hair Colour. It carries 3,118 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#52in Hair Colour

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,118per listing

Listings tracked

19

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months