Is hair bands for men profitable to sell on Amazon United Kingdom?

The niche generates £194K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +34.8%. Flapen's verdict: Worth a look (62/100).

How competitive is the hair bands for men niche?

28 brands and 99 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in hair bands for men?

Top complaints mined from reviews: Size-Overall, Strength, Thickness. The return rate is 0.4%.

When does demand for hair bands for men peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the hair bands for men niche?

Listings span £2.59–£11.44; the average listing price is £5.47 (sweet spot $15–$100). The average incumbent carries 2,509 reviews — the moat a new listing must climb.

hair bands for men

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Growth

Good+34.8%

90-day search growth — must beat 0% to launch

Review moat

Okay2,508.55

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£194K

£194K/yr · 431K searches

Avg price

Bad£5.47

avg listing price — sweet spot $15–$100

Price range

Bad£2.59–£11.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hair bands for men is a £194K/yr Amazon United Kingdom market (431K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 62/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair bands for men market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: £164K–£219K; units × avg price
Conversion rate: 8.3%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 2.2%
Avg brand age: 35 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

40%

Top 20: 81%

Open market

36%

NIKE22%
KELUBATU13%
Hemiks10%
DOANTE7%
U/6%
Molain5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.8% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top hair bands for men search terms

hair bands for men75K/yr +32.9%6.7% conv.
mens headband65K/yr +37.5%6.6% conv.
headband men45K/yr +68.1%5.6% conv.
mens hair band53K/yr +56.2%8.1% conv.
hairband men23K/yr +19.3%8.2% conv.
mens hairband20K/yr +19.3%8.1% conv.
head bands men21K/yr +11.8%4.8% conv.
men hair band14K/yr +25.8%7.3% conv.
hair band for men13K/yr +11.2%7.0% conv.
hair band men12K/yr +14.4%8.5% conv.

All search terms

Top hair bands for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

6 Pcs Sports Headbands Non-Slip Elastic Sweatbands Running Headband

Hemiks£4.324.2★1,834 rev

NIKE Mens Headband-9318-119 Headband 036 Black/White/Black One Size UK

NIKE£7.514.6★1,503 rev

Nike Mens Flex Classic Headbands 6-Pack Headbands Running Fitness Training Sports Hairband Set Non-slip Elastic White/Black/White One Size

NIKE£11.444.6★272 rev

4 Pack Headband Elastic Hair Bands Non Slip Hair Band Mini Stretchy Sweat Bands for Yoga Makeup Unisex-Youth (Black)

DOANTE£3.494.4★1,200 rev

Elastic Wavy Spring Wave Hair Hoop Multi-Style Black Non-slip Metal Unisex Sport Fashion Hair Band Accessories for Women and Men(6 Pieces)

U/£4.254.2★1,868 rev

Newest

by launch date

adidas Unisex Hairband 3-Pack Hairband Black/Grey Six/White M

adidas£10.7536 rev

1mo ago

OTTERSHELL Sports Headband for Women and Men Black Moisture-Wicking Workout Headband for Yoga Running Gym and Tennis (Black - L86 One Size)

OTTERSHELL£8.3162 rev

5mo ago

Blooms 6 Pcs Sports Headband Men - Elastic Headbands for Women - Fashion Thin Hair Bands for Men & Boys - Silicone Grip Non-Slip Sweat Bands Head for Yoga Football Running Gym (Black)

Blooms£7.3072 rev

8mo ago

JERLITU Metal Headband Men Sports Hair Bands Elastic Wavy Hairband Fashion Mens Hairbands Metal Multi-Style Black Hair Hoop Unisex for Outdoor Sports Running and Daily Wear 6 PCS Hairbands

JERLITU£4.3153 rev

9mo ago

Nike Mens Flex Classic Headbands 6-Pack Headbands Running Fitness Training Sports Hairband Set Non-slip Elastic White/Black/White One Size

NIKE£11.44272 rev

1y ago

What buyers say about hair bands for men

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality headband”

Value For Money12%

“Great value for money”

Size-Overall11%

“It's comfortable to wear also a very good fit”

Comfort-Overall9%

“Its very comfortable”

Advertised Vs Actual Product9%

“Does the job”

Exercise/Sports Suitability3%

“Good product it help me when I am running”

Stretchability/Expandability/Elasticity3%

“Elastic black headbands”

Durability2%

“Great durability”

Efficiency2%

“Does the job”

Grip2%

“good grip”

What buyers complain about

Size-Overall23%

“Not a good fit”

Strength9%

“They break easily theyre very brittle”

Thickness7%

“only downside is some of the stronger thicker bands can dig in behind your ears so you need to set them back a bit further”

Grip6%

“Doesn't grip hair”

Quality-Overall5%

“Poor quality”

Value For Money4%

“Bit cheap probably worth spending a bit more money”

Material Quality4%

“I'm also not convinced they are 80% cotton”

Suitability Short Hair4%

“Nothing in design to hold onto hair”

Sweat Resistance3%

“Doesnt absorb sweat that well and decent quality and comfort better for casual wear not sports as the slip resistance is not good”

Comfort-Overall3%

“Not really comfortable”

Top return reasons

Size-Overall53%

Quality-Overall7%

Comfort-Overall6%

Material Quality4%

Functionality-Overall3%

Suitability Short Hair3%

Advertised Vs Actual Product2%

Shape/Style2%

Suitability Long Hair2%