Hair Bands
FailPrices span $2.96–$4.58, mostly outside the sweet spot, so Hair Bands is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £922K/yr2.9M searches / yr
- 90-day growth
- +16.1%search demand this quarter
- Competition
- 89%top-5 click share · 6 brands · 13 sellers
Flapen Score
Hair Bands against its category
The dotted line is the Beauty average. Past it, Hair Bands is stronger. Inside it, weaker.
Market
The Hair Bands market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hair Bands 2.9M times last year and spent an estimated £922K. The top 5 brands take 97% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £922K a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +16.1%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £922Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- hair bands500K searches a year
02 · Price
A sale here is worth £3.64.
Listings sell for £3.64 on average, from £2.96 to £4.58. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At £3.64 that is £46K to £55K a year per listing.
- Average price
- £3.64under the $15 to $100 sweet spot
- Price range
- £2.96–£4.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £46K–£55K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #4 within Hair Styling Accessories. It carries 2,349 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #4in Hair Styling Accessories
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,349per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Hair Bands products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
13
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 160%
- Brand 218%
- Brand 39%
- Brand 45%
- Brand 55%
- Brand 63%
Demand
Hair Bands search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hair Bands search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair bands500K/yr
- hair bands for women423K/yr
- hair bobbles304K/yr
- hair ties326K/yr
- hair band187K/yr
- hairbands153K/yr
- bobbles124K/yr
- hairbands women107K/yr
- hairband101K/yr
- hair elastics79K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Bands
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Bands questions
Answered from the same tracked data.