hair accessories for women
Skip itPrices mostly outside the sweet spot ($2.69–$8.17) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,742.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad£83K£83K/yr · 1.2M searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£8.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hair accessories for women is a £83K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hair accessories for women market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 2.5%
- Avg brand age
- 28 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
22
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
15%
- Yedtreg47%
- Beayuer19%
- Good Hair Days5%
- Ainvhh5%
- Brushworks5%
- sesameless4%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top hair accessories for women search terms
- hair accessories for women582K/yr
- hair accessories407K/yr
- hair styling accessories85K/yr
- hair updo accessories27K/yr
- womens hair accessories25K/yr
- hair accessories for short hair14K/yr
- short hair accessories12K/yr
- ladies hair accessories11K/yr
- holiday hair accessories7K/yr
- hair up accessories7K/yr
Top hair accessories for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.564.4★1,528 rev
Beayuer 80 Pieces Hair Beads for Braids Hair Jewelry Rings Aluminum Hair Accessories Dreadlocks Metal Hair Cuffs Decorations Pendants for Passion Twist Crochet Braiding Hair (80 Pcs Gold and Silver)
Beayuer£4.924.2★228 rev
Hair Pins - Plastic U-shaped Magic Grip Hairpins Strong Durable Pins For Fine Thick & Long Hair Hair Styling Accessories (Tortoise Shell)
Good Hair Days£5.813.5★7,037 rev
3 PCS Butterfly Hair Claw Clips Metal with Fringe Clawclips Hair Clip with Rhinestone Non Slip Hair Barrettes Small Accessories for Women and Girls
Ainvhh£5.874.3★48 rev
Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
Brushworks£3.214.1★1,037 rev
Newest
by launch date3 PCS Butterfly Hair Claw Clips Metal with Fringe Clawclips Hair Clip with Rhinestone Non Slip Hair Barrettes Small Accessories for Women and Girls
Ainvhh£5.8748 rev
Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
Brushworks£3.211,037 rev
80 Pcs Hair Jewelry For Braids Gold Hair Cuffs Dreadlock Accessories Adjustable Hair Rings Braid Decorations For Women (80Pcs-Gold Style1)
sesameless£3.74368 rev
Teenitor 300pcs Bobby Pins Kit - 100 Hair Pins for Women 100 Brown 100 Hair Bands - U Shape Pins for Buns 2inch 2.36inch 2.75inch
Teenitor£5.763,459 rev
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.561,528 rev
Trending
90-day click momentumBeayuer 80 Pieces Hair Beads for Braids Hair Jewelry Rings Aluminum Hair Accessories Dreadlocks Metal Hair Cuffs Decorations Pendants for Passion Twist Crochet Braiding Hair (80 Pcs Gold and Silver)
Beayuer£4.924.2★
7cm Wide Black Headbands for Women Men Yedtreg 2pack Fashion Head Bands for Womens Hair Soft Fabric Stretchy Hair Bands for Makeup Yoga Running (2XBlack)
Yedtreg£3.564.4★
3 PCS Butterfly Hair Claw Clips Metal with Fringe Clawclips Hair Clip with Rhinestone Non Slip Hair Barrettes Small Accessories for Women and Girls
Ainvhh£5.874.3★
80 Pcs Hair Jewelry For Braids Gold Hair Cuffs Dreadlock Accessories Adjustable Hair Rings Braid Decorations For Women (80Pcs-Gold Style1)
sesameless£3.744.4★
Brushworks Zig-Zag Headband 3-Pack Retro-Modern Hair Accessory (Shiny Black Matte Black Tortoise) Durable Comfortable Grip
Brushworks£3.214.1★
What buyers say about hair accessories for women
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality hair bands”
“much cheaper”
“They stretch well”
“Easy to use”
“Nice and soft on the hair”
“Comfortable”
“they fit us all perfectly”
“Nice and soft”
“Very pretty”
“As described and arrived very quickly”
What buyers complain about
“Not a good fit”
“Didn't go into my hair”
“For this level of quality, the price should definitely be lower”
“break easily”
“Lost elasticity almost instantly”
“Slip of the hairs”
“don't fully hold my hair”
“The colour bleeds a lot ruining other clothes”
“the plastic feels flimsy like it might snap at some point”
“Do not work”
Top return reasons
Common questions
- Is hair accessories for women profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 11 tracked products. 90-day search growth is +15.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the hair accessories for women niche?
- 11 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in hair accessories for women?
- Top complaints mined from reviews: Size-Overall, Suitability Short Hair, Quality-Overall. The return rate is 0.3%.
- When does demand for hair accessories for women peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the hair accessories for women niche?
- Listings span £2.69–£8.17; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.