Is hair profitable to sell on Amazon United Kingdom?

The niche generates £284K/yr across 45 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the hair niche?

28 brands and 251 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in hair?

Top complaints mined from reviews: Value For Money, Hair Related, Moist/Dry. The return rate is 0.1%.

When does demand for hair peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the hair niche?

Listings span £1.50–£31.63; the average listing price is £11.71 (sweet spot $15–$100). The average incumbent carries 13,819 reviews — the moat a new listing must climb.

hair

Worth a look

Shows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Price range

Good£1.50–£31.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£284K

£284K/yr · 1.6M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.71

avg listing price — sweet spot $15–$100

Review moat

Bad13,819.2

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, hair is a £284K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hair market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £351K–£468K; units × avg price
Conversion rate: 1.5%
Avg BSR: #46
Page quality: 0%
Prime: 98%
Sponsored: 89%
Out of stock: 0.3%
Avg brand age: 48 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

251

Top-5 brand share

66%

Top 20: 93%

Top-5 click share

37%

Top 20: 74%

Open market

31%

Hair Syrup42%
COLOR WOW10%
Nature Spell6%
OLAPLEX4%
L'Oreal Paris4%
Garnier3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top hair search terms

hair488K/yr -7.2%0.3% conv.
hair care356K/yr -7.1%0.9% conv.
hair products180K/yr -8.9%0.8% conv.
hair syrup131K/yr -32.6%5.0% conv.
hair styling products62K/yr +6.9%1.3% conv.
hair stuff67K/yr -7.7%0.3% conv.
hair products for women63K/yr -8.3%1.2% conv.
hair styling44K/yr -17.7%0.4% conv.
haircare48K/yr -6.1%0.5% conv.
rapunzel hair syrup65K/yr -42.8%7.2% conv.

All search terms

Top hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hair Syrup£12.644.4★442 rev

Hair Syrup£13.344.6★77 rev

Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml

Nature Spell£8.324.4★6,319 rev

Hair Syrup£13.404.4★442 rev

Hair Syrup£28.824.4★442 rev

Newest

by launch date

Hair Syrup£14.14182 rev

2mo ago

Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy

OLAPLEX£18.82504 rev

7mo ago

Hair Syrup£13.40442 rev

7mo ago

Hair Rollers with Clips 50PCS Rollers for Hair Volume 4 Sizes (60/48/36/25mm) with 24 Clips Large Hair Curlers Rollers for Long Medium Short Thick & Fine Hair Lift & DIY Styling

FATHBOOD£8.34396 rev

1y ago

Hair Syrup£12.64442 rev

1y ago

What buyers say about hair

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent product with great results”

Smell14%

“Smell strong”

Value For Money9%

“Best price”

Soft Feel8%

“Hair felt soft”

Hair Growth6%

“Help Grow Hair”

Hair Styling5%

“Perfect curls”

Ease Of Use4%

“Easy to put on”

Suitability Straight Hair3%

“Feels nice on the hair”

Advertised Vs Actual Product3%

“As described”

Moist/Dry2%

“Great moisturiser”

What buyers complain about

Value For Money9%

“It's expensive”

Hair Related8%

“Unfortunately didnt like the texture on my hair”

Moist/Dry6%

“Didnt get nice look so dry”

Smell5%

“Smell is odd to”

Functionality-Overall5%

“Does not work as described”

Oily/Greasy4%

“Too oily”

Quality-Overall4%

“Poor quality”

Advertised Vs Actual Product3%

“Not as described”

Adhesion/Stickiness3%

“hair was sticky”

Suitability Short Hair3%

“Not so effective on the hair”

Top return reasons

Size-Overall14%

Functionality-Overall13%

Quality-Overall6%

Smell6%

Leak-Proof6%

Advertised Vs Actual Product6%

Value For Money5%

Product Condition5%

Defective Material/Parts5%

Suitability Short Hair4%

Common questions

Is hair profitable to sell on Amazon United Kingdom?: The niche generates £284K/yr across 45 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the hair niche?: 28 brands and 251 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in hair?: Top complaints mined from reviews: Value For Money, Hair Related, Moist/Dry. The return rate is 0.1%.
When does demand for hair peak?: Demand peaks in Jun–Jul–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the hair niche?: Listings span £1.50–£31.63; the average listing price is £11.71 (sweet spot $15–$100). The average incumbent carries 13,819 reviews — the moat a new listing must climb.