Hair
Hair shows low returns (0.1%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Hair profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hair is a £284K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Worth a look — 52/100.
Hair: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -11.8% over the last 90 days and 1.5% of searches end in a purchase.
£284K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 45 products
Top Hair products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hair Syrup | Rapunzel Pre-Wash Hair Oil | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 100ml
- Price
- £12.64
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 1y ago
Hair Syrup | Superfoods Pre-Wash Hair Oil | Enriched with Coconut Kiwi & Line | For Damaged Dehydrated Hair Needing TLC | 12 Nutrient-Rich Ingredients | Vegan | 100% Natural | 100ml
- Price
- £13.34
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
Nature Spell Rosemary Oil for Hair Growth with Root Comb Applicator 150ml
- Price
- £8.32
- Rating
- 4.4/5
- Reviews
- 6,319
- Age
- 2y ago
Hair Syrup | Rapunzel Pre-Wash Hair Oil & Scrunchie Bundle | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 100ml
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 7mo ago
Hair Syrup | Pre-Wash Hair Oil | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 300ml Pump Bottle Applicator
- Price
- £28.82
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 1y ago
Trending
90-day click momentumHair Syrup | Rapunzel Pre-Wash Hair Oil & Scrunchie Bundle | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 100ml
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 7mo ago
Hair Syrup | Rosemary Pre-Wash Hair Oil with Scrunchie | Made with Rosemary Thyme Cucumber & Avocado | Nourish Your Scalp & Mind with Growsmary | Vegan | 100% Natural
- Price
- £14.14
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 2mo ago
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago
COLOR WOW MONEY MIST Luxe Lightweight Leave-in Conditioner for Glossy Expensive-Looking Hair with Heat Protection
- Price
- £17.55
- Rating
- 4.5/5
- Reviews
- 5,011
- Age
- 2y ago
COLOR WOW Dream Coat Supernatural Spray Multi-award-winning keeps hair frizz-free for days with moisture-repellant anti-humidity technology; glass hair results 50 ml (Pack of 1)
- Price
- £9.14
- Rating
- 4.1/5
- Reviews
- 11,495
- Age
- 8y ago
Newest
by launch dateHair Syrup | Rosemary Pre-Wash Hair Oil with Scrunchie | Made with Rosemary Thyme Cucumber & Avocado | Nourish Your Scalp & Mind with Growsmary | Vegan | 100% Natural
- Price
- £14.14
- Rating
- 4.6/5
- Reviews
- 182
- Age
- 2mo ago
Olaplex Healthy Hair Discovery Set: N.4 5 0.5 6 7 Value Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight and Wavy
- Price
- £18.82
- Rating
- 4.3/5
- Reviews
- 504
- Age
- 7mo ago
Hair Syrup | Rapunzel Pre-Wash Hair Oil & Scrunchie Bundle | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 100ml
- Price
- £13.40
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 7mo ago
Hair Rollers with Clips 50PCS Rollers for Hair Volume 4 Sizes (60/48/36/25mm) with 24 Clips Large Hair Curlers Rollers for Long Medium Short Thick & Fine Hair Lift & DIY Styling
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 396
- Age
- 1y ago
Hair Syrup | Rapunzel Pre-Wash Hair Oil | Infused with Pink Grapefruit Sweet Almond & Cherry | Revitalise Your Scalp & Mind | Vegan | 100% Natural | 100ml
- Price
- £12.64
- Rating
- 4.4/5
- Reviews
- 442
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
28 rising
Sellers
251
Top-5 brand share
66%
Top 20: 93%
Top-5 click share
37%
Top 20: 74%
Open market
31%
- Hair Syrup42%
- COLOR WOW10%
- Nature Spell6%
- OLAPLEX4%
- L'Oreal Paris4%
- Garnier3%
Hair demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.9×
Top Hair search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair488K/yr
- hair care356K/yr
- hair products180K/yr
- hair syrup131K/yr
- hair styling products62K/yr
- hair stuff67K/yr
- hair products for women63K/yr
- hair styling44K/yr
- haircare48K/yr
- rapunzel hair syrup65K/yr
What reviews say buyers love and hate about Hair
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Excellent product with great results”
“Smell strong”
“Best price”
“Hair felt soft”
“Help Grow Hair”
What buyers complain about
49% of reviews“It's expensive”
“Unfortunately didnt like the texture on my hair”
“Didnt get nice look so dry”
“Smell is odd to”
“Does not work as described”
Hair return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
