Hair

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £284K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

1.5%

Market size, estimated

£284Ka year

Peak month

July2.9× the quietest month

Top search term

hair488K searches a year

Listings sell for £11.71 on average, from £1.50 to £31.63. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £11.71 that is £15K to £18K a year per listing.

Average price

£11.71under the $15 to $100 sweet spot

Price range

£1.50–£31.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£15K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #46 within Hair Oils. It carries 13,819 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

0.3%

Average rank

#46in Hair Oils

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

13,819per listing

Listings tracked

45

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

48 months