Hada Labo
brand-locked demand (top 5 brands take 100% of clicks) — Hada Labo doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Hada Labo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hada Labo is a £129K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Hada Labo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.4% over the last 90 days and 7.3% of searches end in a purchase.
£129K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Hada Labo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hada Labo Tokyo - Premium Lotion Intense Super Hydrator with Super Hyaluronic Acid For All Skin Type 150 ml Bottle (Pack of 1)
- Price
- £15.66
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 3y ago
Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 2,082
- Age
- 5y ago
Hada Labo Tokyo - Anti-Ageing Super Hydrator Lotion with Super Hyaluronic Acid Collagen & Retinol for Age 40+ 150 ml Bottle (Pack of 1)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 3y ago
Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)
- Price
- £17.04
- Rating
- 4.5/5
- Reviews
- 1,016
- Age
- 3y ago
Rohto Hada Labo Gokujyun Premium Super Hyaluronic Milky Lotion 140ml
- Price
- £17.56
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 9y ago
Trending
90-day click momentum
Hada Labo Tokyo - Anti-Ageing Special Repair Treatment Night Cream with Super Hyaluronic Acid Collagen & Squalane for Age 40+ 50 ml Jar (Pack of 1)
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 3y ago
Rohto Hadalabo Shirojun Premium Medicated Penetration Whitening Lotion - 170ml - Moist
- Price
- £13.21
- Rating
- 4.3/5
- Reviews
- 1,045
- Age
- 5y ago
Hada Labo Tokyo - Premium Ultra Firming Booster Day Cream-In-Milk 7 types of Hyaluronic Acid 50ml bottle (Pack of 1)
- Price
- £16.64
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago
Rohto Hada Labo Gokujyun Premium Super Hyaluronic Milky Lotion 140ml
- Price
- £17.56
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 9y ago
Hada Labo Tokyo - Anti-Ageing Super Hydrator Lotion with Super Hyaluronic Acid Collagen & Retinol for Age 40+ 150 ml Bottle (Pack of 1)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 3y ago
Newest
by launch date![[Set of 3] Hadalabo Gokujyun Premium Hyaluronic Moisturising Lotion 170ml Made in Japan](https://m.media-amazon.com/images/I/41csweqQSFL.jpg)
[Set of 3] Hadalabo Gokujyun Premium Hyaluronic Moisturising Lotion 170ml Made in Japan
- Price
- £35.46
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 2y ago
![[Pack of 2] Hada Labo Gokujyun Premium Hyaluronic Emulsion (Moisturising Milk) 140 ml Made in Japan](https://m.media-amazon.com/images/I/41EyXSwnCeL.jpg)
[Pack of 2] Hada Labo Gokujyun Premium Hyaluronic Emulsion (Moisturising Milk) 140 ml Made in Japan
- Price
- £22.44
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 2y ago
Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)
- Price
- £17.04
- Rating
- 4.5/5
- Reviews
- 1,016
- Age
- 3y ago
Hada Labo Tokyo - Anti-Ageing Special Repair Treatment Night Cream with Super Hyaluronic Acid Collagen & Squalane for Age 40+ 50 ml Jar (Pack of 1)
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 3y ago
Hada Labo Tokyo - Anti-Ageing Wrinkle Reducer Day Cream with Super Hyaluronic Acid Collagen and Retinol For All Skin Type for Age 40+ 50 ml Jar (Pack of 1)
- Price
- £14.82
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Hada Labo Tokyo62%
- 肌ラボ33%
- Aburiya5%
- Open — no brand owns it (0%)
Hada Labo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Hada Labo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hada labo63K/yr
- hada labo hyaluronic acid20K/yr
- hada labo gokujyun premium lotion6K/yr
- hada labo tokyo10K/yr
- hado labo4K/yr
- hadalabo3K/yr
- hada labo moisturiser4K/yr
- hada labo premium lotion2K/yr
What reviews say buyers love and hate about Hada Labo
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great moisturiser”
“Excellent product”
“Great price too”
“My skin loves this cream”
“Good for dry skin”
What buyers complain about
59% of reviews“I dont find it particularly moisturising”
“Havent noticed any difference in my skin”
“Does not work as promised”
“Doesn't do what it reports to do”
“I developed an irritation on my eyes after using this product”
Hada Labo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hada Labo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
