Is hada labo profitable to sell on Amazon United Kingdom?

The niche generates £129K/yr across 20 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (46/100).

How competitive is the hada labo niche?

3 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hada labo?

Top complaints mined from reviews: Moist/Dry, Skin Health, Functionality-Overall. The return rate is 0.2%.

When does demand for hada labo peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hada labo niche?

Listings span £4.79–£35.46; the average listing price is £15.56 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.

hada labo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.56

avg listing price — sweet spot $15–$100

Price range

Good£4.79–£35.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good972.25

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£129K

£129K/yr · 113K searches

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hada labo is a £129K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hada labo market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £93K–£124K; units × avg price
Conversion rate: 7.3%
Avg BSR: #294
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.3%
Avg brand age: 48 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

Hada Labo Tokyo62%
肌ラボ33%
Aburiya5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hada labo search terms

hada labo63K/yr -14.2%5.2% conv.
hada labo hyaluronic acid20K/yr -18.5%8.8% conv.
hada labo gokujyun premium lotion6K/yr +14.4%4.5% conv.
hada labo tokyo10K/yr -31.4%7.8% conv.
hado labo4K/yr -25.7%8.9% conv.
hadalabo3K/yr +0.4%3.6% conv.
hada labo moisturiser4K/yr -47.0%8.2% conv.
hada labo premium lotion2K/yr -5.4%5.3% conv.

All search terms

Top hada labo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hada Labo Tokyo - Premium Lotion Intense Super Hydrator with Super Hyaluronic Acid For All Skin Type 150 ml Bottle (Pack of 1)

Hada Labo Tokyo£15.664.4★386 rev

Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL

肌ラボ£10.994.7★2,082 rev

Hada Labo Tokyo - Anti-Ageing Super Hydrator Lotion with Super Hyaluronic Acid Collagen & Retinol for Age 40+ 150 ml Bottle (Pack of 1)

Hada Labo Tokyo£13.384.4★306 rev

Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)

Hada Labo Tokyo£17.044.5★1,016 rev

Rohto Hada Labo Gokujyun Premium Super Hyaluronic Milky Lotion 140ml

肌ラボ£17.564.5★1,542 rev

Newest

by launch date

[Set of 3] Hadalabo Gokujyun Premium Hyaluronic Moisturising Lotion 170ml Made in Japan

Aburiya£35.4659 rev

2y ago

[Pack of 2] Hada Labo Gokujyun Premium Hyaluronic Emulsion (Moisturising Milk) 140 ml Made in Japan

Aburiya£22.4446 rev

2y ago

Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)

Hada Labo Tokyo£17.041,016 rev

3y ago

Hada Labo Tokyo - Anti-Ageing Special Repair Treatment Night Cream with Super Hyaluronic Acid Collagen & Squalane for Age 40+ 50 ml Jar (Pack of 1)

Hada Labo Tokyo£16.4478 rev

3y ago

Hada Labo Tokyo - Anti-Ageing Wrinkle Reducer Day Cream with Super Hyaluronic Acid Collagen and Retinol For All Skin Type for Age 40+ 50 ml Jar (Pack of 1)

Hada Labo Tokyo£14.82272 rev

3y ago

What buyers say about hada labo

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry22%

“Great moisturiser”

Quality-Overall17%

“Excellent product”

Value For Money10%

“Great price too”

Suitability Combination Skin9%

“My skin loves this cream”

Suitability Dry Skin8%

“Good for dry skin”

Texture/Consistency-Overall4%

“It is a light texture”

Absorbency4%

“easily absorbed”

Soft Feel3%

“look so smooth”

Oily/Greasy3%

“Non greasy easy absorbing”

Weight Light2%

“Lovely not heavy, little goes a long way and not irritating”

What buyers complain about

Moist/Dry9%

“I dont find it particularly moisturising”

Skin Health7%

“Havent noticed any difference in my skin”

Functionality-Overall7%

“Does not work as promised”

Advertised Vs Actual Product7%

“Doesn't do what it reports to do”

Allergies7%

“I developed an irritation on my eyes after using this product”

Animal Testing/Cruelty Free7%

“Cannot see it's cruelty free”

Smell6%

“There is no fragrance”

Sensitivity-Overall5%

“Irritating the sensitive skin”

Thickness3%

“Much thicker than the blue one”

Ingredients-Overall3%

“Read the ingredients before ordering as lots more irritant substances may affect you”

Top return reasons

Advertised Vs Actual Product24%

Dilute/Watery15%

Quality-Overall12%

Texture/Consistency-Overall9%

Motor Power9%

Ingredients-Overall6%

Thickness6%

Skin Health6%

Size-Overall6%

Leak-Proof6%

Common questions

Is hada labo profitable to sell on Amazon United Kingdom?: The niche generates £129K/yr across 20 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (46/100).
How competitive is the hada labo niche?: 3 brands and 48 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hada labo?: Top complaints mined from reviews: Moist/Dry, Skin Health, Functionality-Overall. The return rate is 0.2%.
When does demand for hada labo peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the hada labo niche?: Listings span £4.79–£35.46; the average listing price is £15.56 (sweet spot $15–$100). The average incumbent carries 972 reviews — the moat a new listing must climb.

hada labo

hada labo market data

Competition & brand share

Demand & seasonality

Top hada labo search terms

Top hada labo products on Amazon

Top sellers

Newest

Trending

What buyers say about hada labo

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Beauty