Hada Labo
FailThe top 5 brands take 100% of clicks, so Hada Labo is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £129K/yr113K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 59%top-5 click share · 3 brands · 48 sellers
Flapen Score
Hada Labo against its category
The dotted line is the Beauty average. Past it, Hada Labo is stronger. Inside it, weaker.
Market
The Hada Labo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hada Labo 113K times last year and spent an estimated £129K. All 3 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £129Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- hada labo63K searches a year
02 · Price
A sale here is worth £15.56.
Listings sell for £15.56 on average, from £4.79 to £35.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £15.56 that is £4K to £8K a year per listing.
- Average price
- £15.56inside the $15 to $100 sweet spot
- Price range
- £4.79–£35.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #294 within Body. It carries 972 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #294in Body
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 972per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Hada Labo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hada Labo Tokyo - Premium Lotion Intense Super Hydrator with Super Hyaluronic Acid For All Skin Type 150 ml Bottle (Pack of 1)
- Price
- £15.66
- Rating
- 4.4/5
- Reviews
- 386
- Age
- 3y ago

Hada Labo Gokujun Premium Hyaluronic Acid Refill Beauty Essence 170mL
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 2,082
- Age
- 5y ago

Hada Labo Tokyo - Anti-Ageing Super Hydrator Lotion with Super Hyaluronic Acid Collagen & Retinol for Age 40+ 150 ml Bottle (Pack of 1)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 3y ago

Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)
- Price
- £17.04
- Rating
- 4.5/5
- Reviews
- 1,016
- Age
- 3y ago

Rohto Hada Labo Gokujyun Premium Super Hyaluronic Milky Lotion 140ml
- Price
- £17.56
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 9y ago
Trending
estimated 90-day click momentum
Hada Labo Tokyo - Anti-Ageing Special Repair Treatment Night Cream with Super Hyaluronic Acid Collagen & Squalane for Age 40+ 50 ml Jar (Pack of 1)
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 3y ago

Rohto Hadalabo Shirojun Premium Medicated Penetration Whitening Lotion - 170ml - Moist
- Price
- £13.21
- Rating
- 4.3/5
- Reviews
- 1,045
- Age
- 5y ago

Hada Labo Tokyo - Premium Ultra Firming Booster Day Cream-In-Milk 7 types of Hyaluronic Acid 50ml bottle (Pack of 1)
- Price
- £16.64
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago

Rohto Hada Labo Gokujyun Premium Super Hyaluronic Milky Lotion 140ml
- Price
- £17.56
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 9y ago

Hada Labo Tokyo - Anti-Ageing Super Hydrator Lotion with Super Hyaluronic Acid Collagen & Retinol for Age 40+ 150 ml Bottle (Pack of 1)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 306
- Age
- 3y ago
Newest
by launch date![[Set of 3] Hadalabo Gokujyun Premium Hyaluronic Moisturising Lotion 170ml Made in Japan](https://m.media-amazon.com/images/I/41csweqQSFL.jpg)
[Set of 3] Hadalabo Gokujyun Premium Hyaluronic Moisturising Lotion 170ml Made in Japan
- Price
- £35.46
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 2y ago
![[Pack of 2] Hada Labo Gokujyun Premium Hyaluronic Emulsion (Moisturising Milk) 140 ml Made in Japan](https://m.media-amazon.com/images/I/41EyXSwnCeL.jpg)
[Pack of 2] Hada Labo Gokujyun Premium Hyaluronic Emulsion (Moisturising Milk) 140 ml Made in Japan
- Price
- £22.44
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 2y ago

Hada Labo Tokyo - Intense Hydrating Skin-Plumping Gel Day & Night with Super Hyaluronic Acid for Age 18-39 50 ml Jar (Pack of 1)
- Price
- £17.04
- Rating
- 4.5/5
- Reviews
- 1,016
- Age
- 3y ago

Hada Labo Tokyo - Anti-Ageing Special Repair Treatment Night Cream with Super Hyaluronic Acid Collagen & Squalane for Age 40+ 50 ml Jar (Pack of 1)
- Price
- £16.44
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 3y ago

Hada Labo Tokyo - Anti-Ageing Wrinkle Reducer Day Cream with Super Hyaluronic Acid Collagen and Retinol For All Skin Type for Age 40+ 50 ml Jar (Pack of 1)
- Price
- £14.82
- Rating
- 4.5/5
- Reviews
- 272
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
0%
- Hada Labo Tokyo62%
- 肌ラボ33%
- Aburiya5%
- Open — no brand owns it (0%)
Demand
Hada Labo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hada Labo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hada labo63K/yr
- hada labo hyaluronic acid20K/yr
- hada labo gokujyun premium lotion6K/yr
- hada labo tokyo10K/yr
- hado labo4K/yr
- hadalabo3K/yr
- hada labo moisturiser4K/yr
- hada labo premium lotion2K/yr
Reviews and returns
What reviews say buyers love and hate about Hada Labo
We read the reviews and the return reasons for every product selling here.
“I dont find it particularly moisturising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hada Labo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









