Is Gummy Wax profitable to sell on Amazon United Kingdom?

Flapen scores Gummy Wax 39 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £196K a year across 8 tracked products. Search demand grew +10.8% in the last 90 days.

How competitive is the Gummy Wax niche on Amazon United Kingdom?

3 brands and 20 sellers compete in Gummy Wax on Amazon United Kingdom. The top 5 Gummy Wax products take 90% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Gummy Wax?

Gummy Wax buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Residue, and Leak-Proof. An estimated 0.1% of orders come back.

When does demand for Gummy Wax peak?

Search demand for Gummy Wax on Amazon United Kingdom peaks in Sep–Oct, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Gummy Wax niche?

Gummy Wax sells for £6.68 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £5.04 to £10.79. The average product has 3,492 reviews, the count a new listing must catch up to.

Gummy Wax

Fail

The top 5 brands take 100% of clicks, so Gummy Wax is a Fail.

Flapen Score: 39
39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size: £196K/yr164K searches / yr
90-day growth: +10.8%search demand this quarter
Competition: 90%top-5 click share · 3 brands · 20 sellers

Flapen Score

Gummy Wax against its category

The dotted line is the Beauty average. Past it, Gummy Wax is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Gummy Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gummy Wax 164K times last year and spent an estimated £196K. All 3 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months: 164K
Growth, 90 days vs prior 90: +10.8%
Conversion, latest week: 17.9%
Market size, estimated: £196Ka year
Peak month: October1.7× the quietest month
Top search term: gummy wax96K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £5.04 to £10.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £6.68 that is £13K to £17K a year per listing.

Average price: £6.68under the $15 to $100 sweet spot
Price range: £5.04–£10.79
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 25K–30K
Units per listing a year: 2,000–2,500
Revenue per listing a year: £13K–£17K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #43 within Styling Products. It carries 3,492 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings: 0%
Prime listings: 100%
Out of stock, average day: 2.8%
Average rank: #43in Styling Products
Average rating: 4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews: 3,492per listing
Listings tracked: 8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Gummy Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Brand 190%
Brand 28%
Brand 32%
Open — no brand owns it (0%)

Demand

Gummy Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Gummy Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gummy wax96K/yr +28.4%14.2% conv.
gummy hair gel40K/yr -26.7%12.7% conv.
gummy gel15K/yr +11.7%10.6% conv.
gummy hair wax5K/yr +1.1%13.2% conv.
red gummy wax3K/yr +1.3%20.8% conv.
gummy styling wax3K/yr -6.3%14.5% conv.
gummy professional styling wax2K/yr -15.9%13.1% conv.

Reviews and returns

What reviews say buyers love and hate about Gummy Wax

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”

11%of negative reviews mention “Adhesion/Stickiness”

0.1%of orders come back

“make hair feel sticky”

A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Gummy Wax questions

Answered from the same tracked data.

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