How competitive is the Gummy Wax niche on Amazon United Kingdom?

3 brands and 20 sellers compete in Gummy Wax on Amazon United Kingdom. The top 5 Gummy Wax products take 90% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Gummy Wax?

Gummy Wax buyers on Amazon United Kingdom complain most about Adhesion/Stickiness, Residue, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Gummy Wax niche?

Gummy Wax sells for £6.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.04–£10.79. The average incumbent carries 3,492 reviews — the moat a new listing must climb.

Gummy Wax

brand-locked demand (top 5 brands take 100% of clicks) — Gummy Wax doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47

This niche Category average · 2,481 niches

Is Gummy Wax profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gummy Wax is a £196K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.

Gummy Wax: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.8% over the last 90 days and 17.9% of searches end in a purchase.

£196K

revenue / yr

Units sold / yr30K

Search volume / yr+10.8%164K

Conversion rate17.9%

Avg price£6.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 20

Top-5 product click share90%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top Gummy Wax products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Gummy Styling Wax 150 ml Ultra Hold

Price: £5.04
Rating: 4.5/5
Reviews: 10,687
Age: 10y ago

Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)

Price: £9.80
Rating: 4.6/5
Reviews: 3,002
Age: 9y ago

Gummy Hair Gel 700 ml Maximum Hold

Price: £6.79
Rating: 4.5/5
Reviews: 4,564
Age: 13y ago

FONEX GUMMY Extra Gloss Wax RED 150 ml

Price: £5.13
Rating: 4.4/5
Reviews: 2,242
Age: 10y ago

Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty

Price: £5.56
Rating: 4.6/5
Reviews: 3,002
Age: 9y ago

Newest

by launch date

3x Gummy Styling Wax 150mL Ultra Hold Provides Moisturization and Extra Bright Look During All Day Long Perfect for Dynamic Hairstyle Long Lasting Shape

Price: £10.79
Rating: 4.6/5
Reviews: 744
Age: 9y ago

Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)

Price: £9.80
Rating: 4.6/5
Reviews: 3,002
Age: 9y ago

Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty

Price: £5.56
Rating: 4.6/5
Reviews: 3,002
Age: 9y ago

FONEX GUMMY Extra Gloss Wax RED 150 ml

Price: £5.13
Rating: 4.4/5
Reviews: 2,242
Age: 10y ago

Gummy Styling Wax 150 ml Ultra Hold

Price: £5.04
Rating: 4.5/5
Reviews: 10,687
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Gummy90%
fonex gummy8%
cocall2%
Open — no brand owns it (0%)

Gummy Wax demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR17.9%Products8Brands3Top 5 Brands100%OOS Rate2.8%Rating4.5★Reviews3,492Avg BSR#43

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Top Gummy Wax search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gummy wax96K/yr +28.4%14.2% conv.
gummy hair gel40K/yr -26.7%12.7% conv.
gummy gel15K/yr +11.7%10.6% conv.
gummy hair wax5K/yr +1.1%13.2% conv.
red gummy wax3K/yr +1.3%20.8% conv.
gummy styling wax3K/yr -6.3%14.5% conv.
gummy professional styling wax2K/yr -15.9%13.1% conv.

What reviews say buyers love and hate about Gummy Wax

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Quality-Overall20%

“Is a good gel”

Smell18%

“Initially thought this was a good buy as it has a pleasant subtle smell”

Durability10%

“lasts the whole day”

Advertised Vs Actual Product6%

“Exactly as it described”

Adhesion/Stickiness6%

“Good for edges and stick well”

What buyers complain about

67% of reviews

Adhesion/Stickiness11%

“make hair feel sticky”

Residue10%

“it leaves pink residue”

Leak-Proof7%

“plastic had seeped through into the hair gel”

Color7%

“It can leave a blue/white tinge cast at times”

Suitability Short Hair7%

“not really well on 4c hair type”

Common Gummy Wax questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gummy Wax 39/100 on Amazon United Kingdom — Skip it. The niche generates £196K/yr across 8 tracked products. Search demand moved +10.8% over the last 90 days.