Gummy Wax
FailThe top 5 brands take 100% of clicks, so Gummy Wax is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £196K/yr164K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 20 sellers
Flapen Score
Gummy Wax against its category
The dotted line is the Beauty average. Past it, Gummy Wax is stronger. Inside it, weaker.
Market
The Gummy Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gummy Wax 164K times last year and spent an estimated £196K. All 3 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 17.9% of those searches ended in a purchase.
Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.
- Searches, last 12 months
- 164K
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £196Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- gummy wax96K searches a year
02 · Price
A sale here is worth £6.68.
Listings sell for £6.68 on average, from £5.04 to £10.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £6.68 that is £13K to £17K a year per listing.
- Average price
- £6.68under the $15 to $100 sweet spot
- Price range
- £5.04–£10.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #43 within Styling Products. It carries 3,492 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #43in Styling Products
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,492per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Gummy Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gummy Styling Wax 150 ml Ultra Hold
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 10,687
- Age
- 10y ago

Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago

Gummy Hair Gel 700 ml Maximum Hold
- Price
- £6.79
- Rating
- 4.5/5
- Reviews
- 4,564
- Age
- 13y ago

FONEX GUMMY Extra Gloss Wax RED 150 ml
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 2,242
- Age
- 10y ago

Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago
Trending
estimated 90-day click momentum
Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago

Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago

Gummy Styling Wax 150 ml Ultra Hold
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 10,687
- Age
- 10y ago

Gummy Styling Wax 150 ml Bright Max Hold
- Price
- £5.18
- Rating
- 4.5/5
- Reviews
- 1,485
- Age
- 11y ago

FONEX GUMMY Extra Gloss Wax RED 150 ml
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 2,242
- Age
- 10y ago
Newest
by launch date
3x Gummy Styling Wax 150mL Ultra Hold Provides Moisturization and Extra Bright Look During All Day Long Perfect for Dynamic Hairstyle Long Lasting Shape
- Price
- £10.79
- Rating
- 4.6/5
- Reviews
- 744
- Age
- 9y ago

Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago

Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago

FONEX GUMMY Extra Gloss Wax RED 150 ml
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 2,242
- Age
- 10y ago

Gummy Styling Wax 150 ml Ultra Hold
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 10,687
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- Gummy90%
- fonex gummy8%
- cocall2%
- Open — no brand owns it (0%)
Demand
Gummy Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Gummy Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gummy wax96K/yr
- gummy hair gel40K/yr
- gummy gel15K/yr
- gummy hair wax5K/yr
- red gummy wax3K/yr
- gummy styling wax3K/yr
- gummy professional styling wax2K/yr
Reviews and returns
What reviews say buyers love and hate about Gummy Wax
We read the reviews and the return reasons for every product selling here.
“make hair feel sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gummy Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









