gummy wax
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£196K£196K/yr · 164K searches
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,492.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.04–£10.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gummy wax is a £196K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gummy wax market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- £167K–£200K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 2.8%
- Avg brand age
- 60 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Gummy90%
- fonex gummy8%
- cocall2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
Top gummy wax search terms
- gummy wax96K/yr
- gummy hair gel40K/yr
- gummy gel15K/yr
- gummy hair wax5K/yr
- red gummy wax3K/yr
- gummy styling wax3K/yr
- gummy professional styling wax2K/yr
Top gummy wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gummy Styling Wax 150 ml Ultra Hold
Gummy£5.044.5★10,687 rev
Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
Gummy£9.804.6★3,002 rev
Gummy Hair Gel 700 ml Maximum Hold
Gummy£6.794.5★4,564 rev
FONEX GUMMY Extra Gloss Wax RED 150 ml
fonex gummy£5.134.4★2,242 rev
Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty
Gummy£5.564.6★3,002 rev
Newest
by launch date
3x Gummy Styling Wax 150mL Ultra Hold Provides Moisturization and Extra Bright Look During All Day Long Perfect for Dynamic Hairstyle Long Lasting Shape
cocall£10.79744 rev
Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
Gummy£9.803,002 rev
Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty
Gummy£5.563,002 rev
FONEX GUMMY Extra Gloss Wax RED 150 ml
fonex gummy£5.132,242 rev
Gummy Styling Wax 150 ml Ultra Hold
Gummy£5.0410,687 rev
Trending
90-day click momentumFonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
Gummy£9.804.6★
Gummy Hair Styling Gel Wax Ultra Hold Red 150 Millilitre 1 qty
Gummy£5.564.6★
Gummy Styling Wax 150 ml Ultra Hold
Gummy£5.044.5★
Gummy Styling Wax 150 ml Bright Max Hold
Gummy£5.184.5★
FONEX GUMMY Extra Gloss Wax RED 150 ml
fonex gummy£5.134.4★
What buyers say about gummy wax
What buyers praise and complain about, mined from review topics.What buyers love
“Is a good gel”
“Initially thought this was a good buy as it has a pleasant subtle smell”
“lasts the whole day”
“Exactly as it described”
“Good for edges and stick well”
“Worth the purchase”
“Strong hold”
“Got 4C hair laid down so well”
“no residue”
“Good for slicking your hair back”
What buyers complain about
“make hair feel sticky”
“it leaves pink residue”
“plastic had seeped through into the hair gel”
“It can leave a blue/white tinge cast at times”
“not really well on 4c hair type”
“Only problem is after a while it goes a bit flakey”
“Although it is better than any other gel it can make the hair feel abit dry when constantly using”
“This product is very bad for your hair”
“Cheap not great”
“makes your hair a bit greasy”
Common questions
- Is gummy wax profitable to sell on Amazon United Kingdom?
- The niche generates £196K/yr across 8 tracked products. 90-day search growth is +10.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the gummy wax niche?
- 3 brands and 20 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gummy wax?
- Top complaints mined from reviews: Adhesion/Stickiness, Residue, Leak-Proof. The return rate is 0.1%.
- When does demand for gummy wax peak?
- Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the gummy wax niche?
- Listings span £5.04–£10.79; the average listing price is £6.68 (sweet spot $15–$100). The average incumbent carries 3,492 reviews — the moat a new listing must climb.