Gummies
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -12.5% this quarter, so Gummies is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £139K/yr225K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 44%top-5 click share · 30 brands · 160 sellers
Flapen Score
Gummies against its category
The dotted line is the Beauty average. Past it, Gummies is stronger. Inside it, weaker.
Market
The Gummies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gummies 225K times last year and spent an estimated £139K. The top 5 brands take 61% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 225K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £139Ka year
- Peak month
- September3.0× the quietest month
- Top search term
- gummies157K searches a year
02 · Price
A sale here is worth £11.77.
Listings sell for £11.77 on average, from £5.04 to £24.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.77 that is £3K to £6K a year per listing.
- Average price
- £11.77under the $15 to $100 sweet spot
- Price range
- £5.04–£24.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #56 within Styling Products. It carries 10,143 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 2.4%
- Average rank
- #56in Styling Products
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,143per listing
- Listings tracked
- 45
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 7,005
- Age
- 5y ago

Collagen Gummies by Free Soul | High Strength Marine Collagen Supplement | Advanced Superior Type 1 Hydrolysed Collagen Peptides | Triple Strength Pure Formulation Supplement | 60 Gummies
- Price
- £8.13
- Rating
- 4.2/5
- Reviews
- 3,417
- Age
- 3y ago

Multivitamin Gummies for Women & Men - 13 Ingredients - 120 Gummies - 2 Months Supply - Natural Strawberry Flavour - Vitamins & Minerals Like VIT C D3 B6 B7 B12 & Zinc - Vitamin Gummy for Adults
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 8,336
- Age
- 6y ago

Gummy Styling Wax 150 ml Ultra Hold
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 10,687
- Age
- 10y ago

Turn Me On Gummies Women - Maca Root Damiana Fenugreek Zinc Vitamin B6 & Ashwagandha - Gluten-Free & Vegan - 60 Gummies for Women - Novomins
- Price
- £14.57
- Rating
- 3.8/5
- Reviews
- 324
- Age
- 2y ago
Trending
estimated 90-day click momentum
Hair Skin and Nails Vitamins | 5000mcg Biotin | Hair Growth Vitamins | with Added Zinc Vitamin C E & More! 60 Vegan Gummies | Supplement for Women and Men | by Horbaach
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 2,253
- Age
- 4y ago

Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour
- Price
- £9.10
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 9mo ago

Premium Feminine Balance Gummies - Hawaiian Pineapple PH Balance Gummies for Women of All Ages Support Womens Health & Wellness - Immune Support - Vegan & Gluten-Free 60PCS
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago

Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago

Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 385
- Age
- 1y ago
Newest
by launch date
Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour
- Price
- £9.10
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 9mo ago

NKD Living High Fibre Inulin Gummies (60 Vegan Gummies) 5g of Fibre per Serving - with 1 Billion Live Cultures - Gut Health and Digestive System Support
- Price
- £9.83
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 1y ago

UMMI 12-in-1 Super Mushroom Gummies with Lions Mane Reishi Cordyceps - 2500mg Functional Mushrooms Complex for Immunity Focus Mood & Energy - Vegan Supplements Raspberry Flavour (30 Gummies)
- Price
- £16.84
- Rating
- 4.0/5
- Reviews
- 352
- Age
- 1y ago

Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement
- Price
- £15.92
- Rating
- 4.1/5
- Reviews
- 314
- Age
- 1y ago

Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value
- Price
- £24.83
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 rising
Sellers
160
Est. top-5 brand share
61%
Top 20: 92%
Est. top-5 click share
44%
Top 20: 76%
Open market
36%
- Free Soul26%
- novomins11%
- WeightWorld10%
- Gummy9%
- Wellgard4%
- Horbäach3%
Demand
Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Search terms
Top Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gummies157K/yr
- gummies for women23K/yr
- gummy26K/yr
- health gummies5K/yr
- vegan gummies5K/yr
- gummys3K/yr
- healthy gummies3K/yr
- habi gummies3K/yr
Reviews and returns
What reviews say buyers love and hate about Gummies
We read the reviews and the return reasons for every product selling here.
“Didnt like the taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









