Is gummies profitable to sell on Amazon United Kingdom?

The niche generates £139K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the gummies niche?

30 brands and 160 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in gummies?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.1%.

When does demand for gummies peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 3.0× the quietest.

What does it cost to enter the gummies niche?

Listings span £5.04–£24.83; the average listing price is £11.77 (sweet spot $15–$100). The average incumbent carries 10,143 reviews — the moat a new listing must climb.

gummies

Worth a look

Shows low returns (0.1%), but soft demand (-12.5% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.04–£24.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.77

avg listing price — sweet spot $15–$100

Market size

Okay£139K

£139K/yr · 225K searches

Review moat

Bad10,143.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, gummies is a £139K/yr Amazon United Kingdom market (225K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gummies market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £118K–£147K; units × avg price
Conversion rate: 5.3%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 2.4%
Avg brand age: 31 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

160

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

44%

Top 20: 76%

Open market

36%

Free Soul26%
novomins11%
WeightWorld10%
Gummy9%
Wellgard4%
Horbäach3%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -12.5% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Open Trend

Top gummies search terms

gummies157K/yr -18.8%2.3% conv.
gummies for women23K/yr +12.4%3.3% conv.
gummy26K/yr -0.7%4.0% conv.
health gummies5K/yr -18.8%2.3% conv.
vegan gummies5K/yr -19.5%1.4% conv.
gummys3K/yr -8.5%0.6% conv.
healthy gummies3K/yr -30.5%0.3% conv.
habi gummies3K/yr -24.8%0.2% conv.

All search terms

Top gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul

Free Soul£8.164.3★7,005 rev

Collagen Gummies by Free Soul | High Strength Marine Collagen Supplement | Advanced Superior Type 1 Hydrolysed Collagen Peptides | Triple Strength Pure Formulation Supplement | 60 Gummies

Free Soul£8.134.2★3,417 rev

Multivitamin Gummies for Women & Men - 13 Ingredients - 120 Gummies - 2 Months Supply - Natural Strawberry Flavour - Vitamins & Minerals Like VIT C D3 B6 B7 B12 & Zinc - Vitamin Gummy for Adults

WeightWorld£14.394.6★8,336 rev

Gummy Styling Wax 150 ml Ultra Hold

Gummy£5.044.5★10,687 rev

Turn Me On Gummies Women - Maca Root Damiana Fenugreek Zinc Vitamin B6 & Ashwagandha - Gluten-Free & Vegan - 60 Gummies for Women - Novomins

novomins£14.573.8★324 rev

Newest

by launch date

Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour

CapyChews£9.10234 rev

9mo ago

NKD Living High Fibre Inulin Gummies (60 Vegan Gummies) 5g of Fibre per Serving - with 1 Billion Live Cultures - Gut Health and Digestive System Support

NKD Living£9.83296 rev

1y ago

UMMI 12-in-1 Super Mushroom Gummies with Lions Mane Reishi Cordyceps - 2500mg Functional Mushrooms Complex for Immunity Focus Mood & Energy - Vegan Supplements Raspberry Flavour (30 Gummies)

UMMI£16.84352 rev

1y ago

Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement

Known£15.92314 rev

1y ago

Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value

Swiss Peak£24.83305 rev

1y ago

What buyers say about gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall29%

“Amazing taste”

Quality-Overall7%

“Really nice to chew high quality”

Sleep Quality6%

“helps with sleep”

Value For Money6%

“Excellent value for money”

Vitamin4%

“Excellent vitamins”

Flavor4%

“fruity flavour”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Chewing/Swallowing3%

“Nice and chewable”

Ease Of Use3%

“Easy to Take”

Sweetness2%

“Very nice sweet taste”

What buyers complain about

Taste-Overall19%

“Didnt like the taste”

Functionality-Overall7%

“Not effective”

Sleep Quality7%

“Didnt make me sleepy in any way”

Value For Money5%

“a little pricey”

Sweetness4%

“Too much Sugar”

Flavor3%

“very artificial berry flavor”

Side Effects2%

“Bad side effects”

Dosage2%

“the fact the dosage for these is 3 makes it even worse”

Ingredients-Overall2%

“Used to work so well BUT the ingredients have been ridiculously changed”

Texture/Consistency-Overall2%

“the texture is totally different”

Top return reasons

Vegan/Organic33%

Functionality-Overall22%

Taste-Overall11%

Vitamin11%

Value For Money11%

Age Suitability11%

Common questions

Is gummies profitable to sell on Amazon United Kingdom?: The niche generates £139K/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the gummies niche?: 30 brands and 160 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in gummies?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.1%.
When does demand for gummies peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 3.0× the quietest.
What does it cost to enter the gummies niche?: Listings span £5.04–£24.83; the average listing price is £11.77 (sweet spot $15–$100). The average incumbent carries 10,143 reviews — the moat a new listing must climb.

gummies

gummies market data

Competition & brand share

Demand & seasonality

Top gummies search terms

Top gummies products on Amazon

Top sellers

Newest

Trending

What buyers say about gummies

What buyers love

What buyers complain about

Top return reasons

Common questions

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