Gummies
Gummies shows low returns (0.1%), but soft demand (-12.5% this quarter) keeps it on the watch list.
Flapen Score
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Is Gummies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gummies is a £139K/yr Amazon United Kingdom market (225K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Gummies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.5% over the last 90 days and 5.3% of searches end in a purchase.
£139K
revenue / yr
Who owns the niche?
The top 5 brands hold 61% of demand, so 39% of the market is open.
39%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 45 products
Top Gummies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Apple Cider Vinegar Gummies with The Mother 1000mg | Enhanced with Vitamin B12 & Folic Acid | 60 Vegan ACV Capsules with Pomegranate & Beetroot Powder | Natural Ingredients by Free Soul
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 7,005
- Age
- 5y ago
Collagen Gummies by Free Soul | High Strength Marine Collagen Supplement | Advanced Superior Type 1 Hydrolysed Collagen Peptides | Triple Strength Pure Formulation Supplement | 60 Gummies
- Price
- £8.13
- Rating
- 4.2/5
- Reviews
- 3,417
- Age
- 3y ago
Multivitamin Gummies for Women & Men - 13 Ingredients - 120 Gummies - 2 Months Supply - Natural Strawberry Flavour - Vitamins & Minerals Like VIT C D3 B6 B7 B12 & Zinc - Vitamin Gummy for Adults
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 8,336
- Age
- 6y ago
Gummy Styling Wax 150 ml Ultra Hold
- Price
- £5.04
- Rating
- 4.5/5
- Reviews
- 10,687
- Age
- 10y ago
Turn Me On Gummies Women - Maca Root Damiana Fenugreek Zinc Vitamin B6 & Ashwagandha - Gluten-Free & Vegan - 60 Gummies for Women - Novomins
- Price
- £14.57
- Rating
- 3.8/5
- Reviews
- 324
- Age
- 2y ago
Trending
90-day click momentum
Hair Skin and Nails Vitamins | 5000mcg Biotin | Hair Growth Vitamins | with Added Zinc Vitamin C E & More! 60 Vegan Gummies | Supplement for Women and Men | by Horbaach
- Price
- £8.27
- Rating
- 4.4/5
- Reviews
- 2,253
- Age
- 4y ago
Multivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour
- Price
- £9.10
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 9mo ago
Premium Feminine Balance Gummies - Hawaiian Pineapple PH Balance Gummies for Women of All Ages Support Womens Health & Wellness - Immune Support - Vegan & Gluten-Free 60PCS
- Price
- £10.06
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 1y ago
Fonex Gummy Styling Wax Ultra Hold 150 ml (Pack of 3)
- Price
- £9.80
- Rating
- 4.6/5
- Reviews
- 3,002
- Age
- 9y ago
Sugar-Free Sleep Gummies x 60 Sleep Aid 8-in-1 Formula with Ashwagandha L Theanine 5 HTP Magnesium & More High Strength Natural Berry Flavoured Get Koala-Ty Sleep 60 Gummies
- Price
- £12.48
- Rating
- 3.9/5
- Reviews
- 385
- Age
- 1y ago
Newest
by launch dateMultivitamin Gummies for Adults 150 Gummies - 2.5 Month Supply - Advanced 10 Essential Vitamin Complex - Immune & Energy Support - Chewable Multivitamins for Men & Women - Mixed Berry Jam Flavour
- Price
- £9.10
- Rating
- 4.7/5
- Reviews
- 234
- Age
- 9mo ago
NKD Living High Fibre Inulin Gummies (60 Vegan Gummies) 5g of Fibre per Serving - with 1 Billion Live Cultures - Gut Health and Digestive System Support
- Price
- £9.83
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 1y ago
UMMI 12-in-1 Super Mushroom Gummies with Lions Mane Reishi Cordyceps - 2500mg Functional Mushrooms Complex for Immunity Focus Mood & Energy - Vegan Supplements Raspberry Flavour (30 Gummies)
- Price
- £16.84
- Rating
- 4.0/5
- Reviews
- 352
- Age
- 1y ago
Known 4 200mg High Strength Multi Mushroom Gummies Blackcurrant Flavour Lions Mane Reishi Cordyceps Chaga Maitake Tremella Brain Focus Immune 1 Month Supply Vegan Supplement
- Price
- £15.92
- Rating
- 4.1/5
- Reviews
- 314
- Age
- 1y ago
Swiss Peak CBD Gummy Bears (100 Gummies). 3200mg Total High Strength CBD Edibles. Vegan THC-Free Great Taste. Best Value
- Price
- £24.83
- Rating
- 4.2/5
- Reviews
- 305
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
30 rising
Sellers
160
Top-5 brand share
61%
Top 20: 92%
Top-5 click share
44%
Top 20: 76%
Open market
36%
- Free Soul26%
- novomins11%
- WeightWorld10%
- Gummy9%
- Wellgard4%
- Horbäach3%
Gummies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Top Gummies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gummies157K/yr
- gummies for women23K/yr
- gummy26K/yr
- health gummies5K/yr
- vegan gummies5K/yr
- gummys3K/yr
- healthy gummies3K/yr
- habi gummies3K/yr
What reviews say buyers love and hate about Gummies
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Amazing taste”
“Really nice to chew high quality”
“helps with sleep”
“Excellent value for money”
“Excellent vitamins”
What buyers complain about
54% of reviews“Didnt like the taste”
“Not effective”
“Didnt make me sleepy in any way”
“a little pricey”
“Too much Sugar”
Gummies return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gummies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
