Gua Sha Oil
Gua Sha Oil shows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Gua Sha Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gua Sha Oil is a £234K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.
Gua Sha Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.3% over the last 90 days and 10.2% of searches end in a purchase.
£234K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Gua Sha Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
UpCircle Face Moisturiser with Argan Powder 60ml - Nourishing Day Cream - Vitamin E Aloe Vera Glycerin Shea + Coconut Butter - Natural Vegan + Cruelty-Free
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 6y ago
UpCircle Organic Face Oil With Coffee Rosehip + Jojoba 30ml - Natural Hydrating Facial Oil - Vitamin C Rosehip Oil Fades Dark Spots + Sea Buckthorn Keeps Skin Supple - Vegan + Cruelty-Free
- Price
- £10.56
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 7y ago
UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 306
- Age
- 1y ago
UpCircle Eye Cream With Coffee And Hyaluronic Acid 15ml - For Dark Circles Puffiness + Wrinkles - Glycerin Maple Bark + Cucumber Extract - Natural Vegan + Cruelty-Free
- Price
- £11.88
- Rating
- 4.0/5
- Reviews
- 1,705
- Age
- 5y ago
BYOMA Hydrating Recovery Oil (30ml) Nourishes Brightens and Balances Skin without Clogging Pores - Barrier Repair Facial Oil
- Price
- £8.11
- Rating
- 4.5/5
- Reviews
- 2,166
- Age
- 3y ago
Trending
90-day click momentum
The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml
- Price
- £7.47
- Rating
- 4.6/5
- Reviews
- 6,177
- Age
- 9y ago
Pjordo Vitamin E Rose Oil & Stainless Steel Gua Sha Facial Tools Set Gua Sha & Vitamin E Oil for Face & Body Moisturizing Skin Relieving Muscle Fatigue & Improving Skin Elasticity
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 8mo ago
haruharu wonder Black Rice Facial Oil Fast Absorbing Radiant Skin Guasha Massage All types of skin Vitamin E Korean Skincare Vegan Cruelty Free 30ml
- Price
- £12.33
- Rating
- 4.7/5
- Reviews
- 660
- Age
- 3y ago
UpCircle Haircare Duo Shampoo and Conditioner Crème Rosemary Oil Plant Keratin + Vitamin E Prevents Frizz Protects Scalp + Boosts Circulation Vegan Cruelty-Free + Sustainable
- Price
- £27.34
- Rating
- 3.8/5
- Reviews
- 111
- Age
- 2y ago
UpCircle Face Moisturiser with Argan Powder 60ml - Nourishing Day Cream - Vitamin E Aloe Vera Glycerin Shea + Coconut Butter - Natural Vegan + Cruelty-Free
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 1,078
- Age
- 6y ago
Newest
by launch datePjordo Vitamin E Rose Oil & Stainless Steel Gua Sha Facial Tools Set Gua Sha & Vitamin E Oil for Face & Body Moisturizing Skin Relieving Muscle Fatigue & Improving Skin Elasticity
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 8mo ago
UpCircle Winter Glow Duo Peptide Serum and Face Oil Duo Niacinamide Tripeptide + Coffee Oil Boosts Collagen + Elasticity - Vegan + Cruelty-Free
- Price
- £13.02
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 10mo ago
UpCircle Discovery Set Cleansing Face Milk Face Moisturiser and Peptide Serum Trio Vitamin E Niacinamide + Aloe Vera Boosts Collagen Hydrates + Soothes Vegan + Cruelty-Free
- Price
- £19.87
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 1y ago
UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free
- Price
- £14.13
- Rating
- 4.3/5
- Reviews
- 306
- Age
- 1y ago
UpCircle Haircare Duo Shampoo and Conditioner Crème Rosemary Oil Plant Keratin + Vitamin E Prevents Frizz Protects Scalp + Boosts Circulation Vegan Cruelty-Free + Sustainable
- Price
- £27.34
- Rating
- 3.8/5
- Reviews
- 111
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
109
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
5%
- UPCIRCLE81%
- BYOMA9%
- BIONOBLE2%
- Q+A1%
- The Ordinary1%
- Pjordo1%
- Open — no brand owns it (5 brands, 5%)
Gua Sha Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Gua Sha Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- upcircle85K/yr
- up circle29K/yr
- gua sha oil15K/yr
- face oil for gua sha14K/yr
- byoma oil8K/yr
- facial oil for gua sha7K/yr
- upcircle face oil4K/yr
- facial massage oil5K/yr
- face massage oil5K/yr
- up circle face oil2K/yr
What reviews say buyers love and hate about Gua Sha Oil
What buyers mention most, as a share of all reviews.
What buyers love
68% of reviews“Feels like a good quality oil”
“Smooth skin”
“Also smells divine”
“It is moisturising”
“Excellent value”
What buyers complain about
56% of reviews“Unpleasant smell”
“all dried up”
“The texture is awful, heavy, you can feel the product on the skin, which I dont think you suppose to with proper cosmetics”
“Allergic reaction”
“zero results”
Gua Sha Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gua Sha Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
