Gua Sha Oil
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -20.3% this quarter, so Gua Sha Oil is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £234K/yr182K searches / yr
- 90-day growth
- -20.3%search demand this quarter
- Competition
- 54%top-5 click share · 11 brands · 109 sellers
Flapen Score
Gua Sha Oil against its category
The dotted line is the Beauty average. Past it, Gua Sha Oil is stronger. Inside it, weaker.
Market
The Gua Sha Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gua Sha Oil 182K times last year and spent an estimated £234K. The top 5 brands take 94% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- -20.3%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £234Ka year
- Top search term
- upcircle85K searches a year
02 · Price
A sale here is worth £12.56.
Listings sell for £12.56 on average, from £4.58 to £29.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.56 that is £6K to £9K a year per listing.
- Average price
- £12.56under the $15 to $100 sweet spot
- Price range
- £4.58–£29.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #191 within Eyes. It carries 4,297 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #191in Eyes
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,297per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Gua Sha Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
109
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
5%
- Brand 181%
- Brand 29%
- Brand 32%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (5 brands, 5%)
Demand
Gua Sha Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 4.1× · 8 of 12 months tracked
Search terms
Top Gua Sha Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- upcircle85K/yr
- up circle29K/yr
- gua sha oil15K/yr
- face oil for gua sha14K/yr
- byoma oil8K/yr
- facial oil for gua sha7K/yr
- upcircle face oil4K/yr
- facial massage oil5K/yr
- face massage oil5K/yr
- up circle face oil2K/yr
Reviews and returns
What reviews say buyers love and hate about Gua Sha Oil
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gua Sha Oil questions
Answered from the same tracked data.