Is gua sha oil profitable to sell on Amazon United Kingdom?

The niche generates £234K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the gua sha oil niche?

11 brands and 109 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in gua sha oil?

Top complaints mined from reviews: Smell, Moist/Dry, Texture/Consistency-Overall. The return rate is 0.1%.

What does it cost to enter the gua sha oil niche?

Listings span £4.58–£29.21; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 4,297 reviews — the moat a new listing must climb.

gua sha oil

Worth a look

Shows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£4.58–£29.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.56

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£234K

£234K/yr · 182K searches

Review moat

Bad4,296.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, gua sha oil is a £234K/yr Amazon United Kingdom market (182K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

gua sha oil market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £188K–£251K; units × avg price
Conversion rate: 10.2%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.8%
Avg brand age: 45 months
Avg seller age: 149 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

109

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

54%

Top 20: 90%

Open market

UPCIRCLE81%
BYOMA9%
BIONOBLE2%
Q+A1%
The Ordinary1%
Pjordo1%
Open — no brand owns it (5 brands, 5%)

Demand

Weekly Amazon search volume, last 32 weeks — -20.3% search growth over the last 90 days.

Open Trend

Top gua sha oil search terms

upcircle85K/yr -17.3%9.7% conv.
up circle29K/yr -20.6%9.7% conv.
gua sha oil15K/yr -27.0%3.0% conv.
face oil for gua sha14K/yr -31.9%5.2% conv.
byoma oil8K/yr -20.2%12.8% conv.
facial oil for gua sha7K/yr -28.6%3.4% conv.
upcircle face oil4K/yr +12.7%22.4% conv.
facial massage oil5K/yr -30.9%3.8% conv.
face massage oil5K/yr -27.1%3.7% conv.
up circle face oil2K/yr +7.6%22.3% conv.

All search terms

Top gua sha oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UpCircle Face Moisturiser with Argan Powder 60ml - Nourishing Day Cream - Vitamin E Aloe Vera Glycerin Shea + Coconut Butter - Natural Vegan + Cruelty-Free

UPCIRCLE£13.174.5★1,078 rev

UpCircle Organic Face Oil With Coffee Rosehip + Jojoba 30ml - Natural Hydrating Facial Oil - Vitamin C Rosehip Oil Fades Dark Spots + Sea Buckthorn Keeps Skin Supple - Vegan + Cruelty-Free

UPCIRCLE£10.564.4★1,625 rev

UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free

UPCIRCLE£14.134.3★306 rev

UpCircle Eye Cream With Coffee And Hyaluronic Acid 15ml - For Dark Circles Puffiness + Wrinkles - Glycerin Maple Bark + Cucumber Extract - Natural Vegan + Cruelty-Free

UPCIRCLE£11.884.0★1,705 rev

BYOMA Hydrating Recovery Oil (30ml) Nourishes Brightens and Balances Skin without Clogging Pores - Barrier Repair Facial Oil

BYOMA£8.114.5★2,166 rev

Newest

by launch date

Pjordo Vitamin E Rose Oil & Stainless Steel Gua Sha Facial Tools Set Gua Sha & Vitamin E Oil for Face & Body Moisturizing Skin Relieving Muscle Fatigue & Improving Skin Elasticity

Pjordo£10.9644 rev

8mo ago

UpCircle Winter Glow Duo Peptide Serum and Face Oil Duo Niacinamide Tripeptide + Coffee Oil Boosts Collagen + Elasticity - Vegan + Cruelty-Free

UPCIRCLE£13.0213 rev

10mo ago

UpCircle Discovery Set Cleansing Face Milk Face Moisturiser and Peptide Serum Trio Vitamin E Niacinamide + Aloe Vera Boosts Collagen Hydrates + Soothes Vegan + Cruelty-Free

UPCIRCLE£19.8749 rev

1y ago

UpCircle Peptide Serum 30ml Improves Skin Elasticity + Boosts Collagen Custard Apple Rich In Vitamin C + Blood Orange Brightens Skin - Vegan + Cruelty-Free

UPCIRCLE£14.13306 rev

1y ago

UpCircle Haircare Duo Shampoo and Conditioner Crème Rosemary Oil Plant Keratin + Vitamin E Prevents Frizz Protects Scalp + Boosts Circulation Vegan Cruelty-Free + Sustainable

UPCIRCLE£27.34111 rev

2y ago

What buyers say about gua sha oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Feels like a good quality oil”

Soft Feel10%

“Smooth skin”

Smell10%

“Also smells divine”

Moist/Dry8%

“It is moisturising”

Value For Money6%

“Excellent value”

Suitability Combination Skin6%

“So good for my skin”

Absorbency3%

“Easily absorbed”

Oily/Greasy3%

“Works great for my skin, it nourishes and moisturises without feeling greasy”

Cleansing3%

“I love this scrub it really makes your skin feel clean”

Suitability Oily Skin3%

“I like this face oil”

What buyers complain about

Smell16%

“Unpleasant smell”

Moist/Dry8%

“all dried up”

Texture/Consistency-Overall7%

“The texture is awful, heavy, you can feel the product on the skin, which I dont think you suppose to with proper cosmetics”

Allergies5%

“Allergic reaction”

Functionality-Overall5%

“zero results”

Suitability Dry Skin4%

“Didn't leave my skin feeling properly moisturised”

Value For Money3%

“it's quite expensive”

Advertised Vs Actual Product3%

“Doesnt look like how it should”

Size-Overall3%

“Bigger than expected”

Symptom Reduction3%

“saw no improvement”

Top return reasons

Smell21%

Advertised Vs Actual Product13%

Moist/Dry6%

Ingredients-Overall6%

Size-Overall6%

Functionality-Overall6%

Sensitivity-Overall6%

Strength3%

Comfort-Overall3%