Gua Sha
prices mostly outside the sweet spot ($2.41–$9.55) — Gua Sha doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Gua Sha profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gua Sha is a £388K/yr Amazon United Kingdom market (838K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Gua Sha: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.1% over the last 90 days and 9.3% of searches end in a purchase.
£388K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Gua Sha products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Rena Chris Gua Sha Facial Tools Stainless Steel Gua Sha Stone Face Guasha Tool for Jawline Sculpting and Puffiness Reducing Guasha Massage Tool Skin Care Gift - Silver
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 5,851
- Age
- 4y ago
BAIMEI IcyMe Jade Roller & Gua Sha Face Roller for Depuffing Tighten the Jawline Massager for Face Eyes Neck Self Care Gift for Women - Rose Quartz
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 51,270
- Age
- 6y ago
BAIMEI IcyMe Natural Jade Gua Sha and Face Roller Set Relieve Swelling Body Muscle Relaxing Face Jawline and Neck MassageSelf Care Gift for Men Women - Green
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 32,775
- Age
- 5y ago
Jade Roller & Gua Sha Set - Face & Neck Massager Eye Puffiness Treatment Skin Tightening Rejuvenate Natural Green Slimming Massager
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 746
- Age
- 4y ago
Gua Sha Facial Tool Stainless Steel Face Massage Tool Metal Skin-Care Tool for Face Eyes Body Essential Oils
- Price
- £3.91
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 4y ago
Trending
90-day click momentum
Jade Gua Sha Facial Tool Jade Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.51
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 8mo ago
Gua Sha Facial Tool Pink Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 8mo ago
Stainless Steel Gua Sha Tool Metal Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £4.05
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 8mo ago
Gua Sha Facial Tool Stainless Steel Face Massage Tool Metal Skin-Care Tool for Face Eyes Body Essential Oils
- Price
- £3.91
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 4y ago
Jade Roller & Gua Sha Set - Face & Neck Massager Eye Puffiness Treatment Skin Tightening Rejuvenate Natural Green Slimming Massager
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 746
- Age
- 4y ago
Newest
by launch dateGua Sha Facial Tool Pink Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 8mo ago
Stainless Steel Gua Sha Tool Metal Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £4.05
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 8mo ago
Jade Gua Sha Facial Tool Jade Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.51
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 8mo ago
Gua Sha Facial Tool Stainless Steel GuaSha Board for SPA Acupuncture Metal Gua Sha for Body Face Neck and Eye Skin Care Gift for Woman
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
Gua Sha Rose Quartz Guasha Natural Jade Massage Tool for Jawline Sculpting Puffiness Reducing Face Eyes Neck and Body Skin Care Gift
- Price
- £3.33
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- Rena Chris28%
- BAIMEI24%
- MUUZLL9%
- tophld9%
- Yikki7%
- Kitsch5%
- Open — no brand owns it (7 brands, 18%)
Gua Sha demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top Gua Sha search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gua sha493K/yr
- gua sha tool147K/yr
- gua45K/yr
- guasha tool face49K/yr
- guasha39K/yr
- guasha tool8K/yr
- face gua sha6K/yr
- jade gua sha7K/yr
- guasha stone7K/yr
- gua sha face massager3K/yr
What reviews say buyers love and hate about Gua Sha
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Premium quality”
“Good product reasonable price”
“Easy to use”
“True to picture”
“It has a smooth”
What buyers complain about
70% of reviews“Feels cheaply made”
“Broke after 3 uses”
“big roller”
“the youching was rough”
“Another kind of green stone which is dry and scratchy and does not glide smoothly on the skin”
Gua Sha return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
21%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gua Sha questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
