Gua Sha
FailPrices span $2.41–$9.55, mostly outside the sweet spot, so Gua Sha is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £388K/yr838K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 17 sellers
Flapen Score
Gua Sha against its category
The dotted line is the Beauty average. Past it, Gua Sha is stronger. Inside it, weaker.
Market
The Gua Sha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gua Sha 838K times last year and spent an estimated £388K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.
- Searches, last 12 months
- 838K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £388Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- gua sha493K searches a year
02 · Price
A sale here is worth £4.98.
Listings sell for £4.98 on average, from £2.41 to £9.55. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £4.98 that is £20K to £25K a year per listing.
- Average price
- £4.98under the $15 to $100 sweet spot
- Price range
- £2.41–£9.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £20K–£25K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #6 within Tools & Accessories. It carries 7,257 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 10.3%
- Average rank
- #6in Tools & Accessories
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,257per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Gua Sha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rena Chris Gua Sha Facial Tools Stainless Steel Gua Sha Stone Face Guasha Tool for Jawline Sculpting and Puffiness Reducing Guasha Massage Tool Skin Care Gift - Silver
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 5,851
- Age
- 4y ago

BAIMEI IcyMe Jade Roller & Gua Sha Face Roller for Depuffing Tighten the Jawline Massager for Face Eyes Neck Self Care Gift for Women - Rose Quartz
- Price
- £7.58
- Rating
- 4.5/5
- Reviews
- 51,270
- Age
- 6y ago

BAIMEI IcyMe Natural Jade Gua Sha and Face Roller Set Relieve Swelling Body Muscle Relaxing Face Jawline and Neck MassageSelf Care Gift for Men Women - Green
- Price
- £6.46
- Rating
- 4.4/5
- Reviews
- 32,775
- Age
- 5y ago

Jade Roller & Gua Sha Set - Face & Neck Massager Eye Puffiness Treatment Skin Tightening Rejuvenate Natural Green Slimming Massager
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 746
- Age
- 4y ago

Gua Sha Facial Tool Stainless Steel Face Massage Tool Metal Skin-Care Tool for Face Eyes Body Essential Oils
- Price
- £3.91
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 4y ago
Trending
estimated 90-day click momentum
Jade Gua Sha Facial Tool Jade Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.51
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 8mo ago

Gua Sha Facial Tool Pink Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 8mo ago

Stainless Steel Gua Sha Tool Metal Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £4.05
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 8mo ago

Gua Sha Facial Tool Stainless Steel Face Massage Tool Metal Skin-Care Tool for Face Eyes Body Essential Oils
- Price
- £3.91
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 4y ago

Jade Roller & Gua Sha Set - Face & Neck Massager Eye Puffiness Treatment Skin Tightening Rejuvenate Natural Green Slimming Massager
- Price
- £2.41
- Rating
- 4.3/5
- Reviews
- 746
- Age
- 4y ago
Newest
by launch date
Gua Sha Facial Tool Pink Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.48
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 8mo ago

Stainless Steel Gua Sha Tool Metal Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £4.05
- Rating
- 4.2/5
- Reviews
- 122
- Age
- 8mo ago

Jade Gua Sha Facial Tool Jade Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
- Price
- £3.51
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 8mo ago

Gua Sha Facial Tool Stainless Steel GuaSha Board for SPA Acupuncture Metal Gua Sha for Body Face Neck and Eye Skin Care Gift for Woman
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago

Gua Sha Rose Quartz Guasha Natural Jade Massage Tool for Jawline Sculpting Puffiness Reducing Face Eyes Neck and Body Skin Care Gift
- Price
- £3.33
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
18%
- Rena Chris28%
- BAIMEI24%
- MUUZLL9%
- tophld9%
- Yikki7%
- Kitsch5%
- Open — no brand owns it (7 brands, 18%)
Demand
Gua Sha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Search terms
Top Gua Sha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gua sha493K/yr
- gua sha tool147K/yr
- gua45K/yr
- guasha tool face49K/yr
- guasha39K/yr
- guasha tool8K/yr
- face gua sha6K/yr
- jade gua sha7K/yr
- guasha stone7K/yr
- gua sha face massager3K/yr
Reviews and returns
What reviews say buyers love and hate about Gua Sha
We read the reviews and the return reasons for every product selling here.
“Feels cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gua Sha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









