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Gua Sha

Fail

Prices span $2.41–$9.55, mostly outside the sweet spot, so Gua Sha is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£388K/yr838K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
64%top-5 click share · 13 brands · 17 sellers

Flapen Score

Gua Sha against its category

The dotted line is the Beauty average. Past it, Gua Sha is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gua Sha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gua Sha 838K times last year and spent an estimated £388K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 838K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £388K a year.

Searches, last 12 months
838K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
9.3%
Market size, estimated
£388Ka year
Peak month
January1.9× the quietest month
Top search term
gua sha493K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £2.41 to £9.55. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £4.98 that is £20K to £25K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£2.41–£9.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£20K–£25K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #6 within Tools & Accessories. It carries 7,257 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#6in Tools & Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,257per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Gua Sha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

17

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • Brand 128%
  • Brand 224%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 18%)

Demand

Gua Sha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Gua Sha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gua sha493K/yr
  • gua sha tool147K/yr
  • gua45K/yr
  • guasha tool face49K/yr
  • guasha39K/yr
  • guasha tool8K/yr
  • face gua sha6K/yr
  • jade gua sha7K/yr
  • guasha stone7K/yr
  • gua sha face massager3K/yr

Reviews and returns

What reviews say buyers love and hate about Gua Sha

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Feels cheaply made”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gua Sha questions

Answered from the same tracked data.