gua sha
Skip itPrices mostly outside the sweet spot ($2.41–$9.55) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Good£388K£388K/yr · 838K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,257.12avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Avg price
Bad£4.98avg listing price — sweet spot $15–$100
Price range
Bad£2.41–£9.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, gua sha is a £388K/yr Amazon United Kingdom market (838K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gua sha market data
- Units sold / yr
- 80K–100K
- avg 4,000–5,000/product
- Revenue / yr
- £398K–£498K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 10.3%
- Avg brand age
- 24 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- Rena Chris28%
- BAIMEI24%
- MUUZLL9%
- tophld9%
- Yikki7%
- Kitsch5%
- Open — no brand owns it (7 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.9×
Top gua sha search terms
- gua sha493K/yr
- gua sha tool147K/yr
- gua45K/yr
- guasha tool face49K/yr
- guasha39K/yr
- guasha tool8K/yr
- face gua sha6K/yr
- jade gua sha7K/yr
- guasha stone7K/yr
- gua sha face massager3K/yr
Top gua sha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rena Chris Gua Sha Facial Tools Stainless Steel Gua Sha Stone Face Guasha Tool for Jawline Sculpting and Puffiness Reducing Guasha Massage Tool Skin Care Gift - Silver
Rena Chris£6.744.6★5,851 rev
BAIMEI IcyMe Jade Roller & Gua Sha Face Roller for Depuffing Tighten the Jawline Massager for Face Eyes Neck Self Care Gift for Women - Rose Quartz
BAIMEI£7.584.5★51,270 rev
BAIMEI IcyMe Natural Jade Gua Sha and Face Roller Set Relieve Swelling Body Muscle Relaxing Face Jawline and Neck MassageSelf Care Gift for Men Women - Green
BAIMEI£6.464.4★32,775 rev
Jade Roller & Gua Sha Set - Face & Neck Massager Eye Puffiness Treatment Skin Tightening Rejuvenate Natural Green Slimming Massager
MUUZLL£2.414.3★746 rev
Gua Sha Facial Tool Stainless Steel Face Massage Tool Metal Skin-Care Tool for Face Eyes Body Essential Oils
Yikki£3.914.6★628 rev
Newest
by launch date
Gua Sha Facial Tool Pink Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
tophld£3.4885 rev
Stainless Steel Gua Sha Tool Metal Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
tophld£4.05122 rev
Jade Gua Sha Facial Tool Jade Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
tophld£3.51158 rev
Gua Sha Facial Tool Stainless Steel GuaSha Board for SPA Acupuncture Metal Gua Sha for Body Face Neck and Eye Skin Care Gift for Woman
YingErTool£4.3923 rev
Gua Sha Rose Quartz Guasha Natural Jade Massage Tool for Jawline Sculpting Puffiness Reducing Face Eyes Neck and Body Skin Care Gift
YANKUIRUI£3.3366 rev
Trending
90-day click momentumJade Gua Sha Facial Tool Jade Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
tophld£3.514.3★
Gua Sha Facial Tool Pink Stone Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
tophld£3.484.4★
Stainless Steel Gua Sha Tool Metal Guasha Tool for Face & Neck Face Massager Tool for Lymphatic Drainage Puffiness Reduction & Jawline Sculpting
tophld£4.054.2★
Gua Sha Facial Tool Stainless Steel Face Massage Tool Metal Skin-Care Tool for Face Eyes Body Essential Oils
Yikki£3.914.6★
Jade Roller & Gua Sha Set - Face & Neck Massager Eye Puffiness Treatment Skin Tightening Rejuvenate Natural Green Slimming Massager
MUUZLL£2.414.3★
What buyers say about gua sha
What buyers praise and complain about, mined from review topics.What buyers love
“Premium quality”
“Good product reasonable price”
“Easy to use”
“True to picture”
“It has a smooth”
“Beautiful present”
“Easy to use with good instructions”
“Solid make”
“perfect size”
“although the weight seems somewhat convincing”
What buyers complain about
“Feels cheaply made”
“Broke after 3 uses”
“big roller”
“the youching was rough”
“Another kind of green stone which is dry and scratchy and does not glide smoothly on the skin”
“Reaction”
“the instructions included are very inadequate”
“the shape is odd in comparison to other ones”
“making it uncomfortable to use”
“feels expensive”
Top return reasons
Common questions
- Is gua sha profitable to sell on Amazon United Kingdom?
- The niche generates £388K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the gua sha niche?
- 13 brands and 17 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in gua sha?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.2%.
- When does demand for gua sha peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the gua sha niche?
- Listings span £2.41–£9.55; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 7,257 reviews — the moat a new listing must climb.