Grooming

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

+14.0%

Conversion, latest week

6.3%

Market size, estimated

£147Ka year

Top search term

manscaped beard trimmer22K searches a year

Listings sell for £62.11 on average, from £19.22 to £98.19. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £62.11 that is £6K to £16K a year per listing.

Average price

£62.11inside the $15 to $100 sweet spot

Price range

£19.22–£98.19

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

£6K–£16K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #61 within Hair Cutting Tools. It carries 2,473 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#61in Hair Cutting Tools

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,473per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months