grip primer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.34–£29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Review moat
Bad11,463.47avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 94K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grip primer is a £74K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
grip primer market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £54K–£72K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 47%
- Out of stock
- 2.7%
- Avg brand age
- 51 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP54%
- e.l.f.18%
- Milk Makeup13%
- Maybelline9%
- Essence Cosmetics5%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -8.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top grip primer search terms
- nyx primer39K/yr
- milk primer16K/yr
- grip primer10K/yr
- milk hydro grip primer10K/yr
- milk makeup hydro grip primer7K/yr
- gripping primer5K/yr
- primer nyx3K/yr
- milk primer hydro grip3K/yr
- primee2K/yr
Top grip primer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX Professional Makeup Primer The Face Glue Primer Gripping Primer for Face Up to 24 Hour Hydration and Makeup Wear Polyglutamic Acid Non-Comedogenic 35ml
NYX PROFESSIONAL MAKEUP£5.524.4★10,864 rev
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz Clear
e.l.f.£7.084.5★41,453 rev
Maybelline New York Grippy Serum Makeup Primer Glides On Like A Serum Up To 24H Wear Instantly Plumps & Hydrates Skin +2% Niacinamide Water-Based Formula Suitable For All Skin Types (30ml)
Maybelline£6.434.6★1,753 rev
Milk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
Milk Makeup£14.374.4★888 rev
NYX Professional Makeup Primer Plump Right Back Primer & Serum Enriched with Hyaluronic Acid Vitamin E Pro-Vitamin B5 Magnesium &Potassium Lightweight 30ml
NYX PROFESSIONAL MAKEUP£9.664.2★5,157 rev
Newest
by launch date
e.l.f. Power Grip Primer Mini Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes
e.l.f.£4.8241,453 rev
Maybelline New York Grippy Serum Makeup Primer Glides On Like A Serum Up To 24H Wear Instantly Plumps & Hydrates Skin +2% Niacinamide Water-Based Formula Suitable For All Skin Types (30ml)
Maybelline£6.431,753 rev
NYX Professional Makeup Primer The Face Glue Primer Gripping Primer for Face Up to 24 Hour Hydration and Makeup Wear Polyglutamic Acid Non-Comedogenic 35ml
NYX PROFESSIONAL MAKEUP£5.5210,864 rev
essence jelly GRIP HYDRATING PRIMER moisturizing/hydrating smoothing priming natural translucent (29ml)
Essence Cosmetics£3.344,051 rev
Milk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
Milk Makeup£14.37888 rev
Trending
90-day click momentumMilk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
Milk Makeup£14.374.4★
NYX Professional Makeup Angel Veil Skin Perfecting Primer Light Formula Silky Finish Shine Control Makeup Application Vegan formula
NYX PROFESSIONAL MAKEUP£6.134.1★
essence jelly GRIP HYDRATING PRIMER moisturizing/hydrating smoothing priming natural translucent (29ml)
Essence Cosmetics£3.344.4★
Hydro Grip Eye Primer by Milk Makeup 8.5ml
Milk Makeup£29.844.0★
NYX Professional Makeup Primer Plump Right Back Primer & Serum Enriched with Hyaluronic Acid Vitamin E Pro-Vitamin B5 Magnesium &Potassium Lightweight 30ml
NYX PROFESSIONAL MAKEUP£9.664.2★
What buyers say about grip primer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent primer”
“Great value for money”
“Love it also makes my skin look amazing”
“Sticky”
“does everything that its advertised to do”
“Its very hydrating”
“it stays good for hours”
“gives a smooth”
“Applies great”
“It has a nice grippy texture that keeps my makeup looking smooth”
What buyers complain about
“The product was less sticky than I anticipated”
“Didn't work”
“Doesn't grip a thing”
“Its very thick”
“I also wasnt too keen on the texture”
“Its okay for me not like wow since I have oily skin this primer do not help with that bit makeup stay on better then nothing on the face”
“better primers on the market for similar price”
“Too watery”
“Avoid for dry skin”
“May cause allergic reaction”
Top return reasons
Common questions
- Is grip primer profitable to sell on Amazon United Kingdom?
- The niche generates £74K/yr across 15 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the grip primer niche?
- 5 brands and 124 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grip primer?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Grip. The return rate is 0.1%.
- When does demand for grip primer peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the grip primer niche?
- Listings span £3.34–£29.84; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 11,463 reviews — the moat a new listing must climb.