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Grip Primer

Fail

The top 5 brands take 100% of clicks, so Grip Primer is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£74K/yr94K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
70%top-5 click share · 5 brands · 124 sellers

Flapen Score

Grip Primer against its category

The dotted line is the Beauty average. Past it, Grip Primer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grip Primer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grip Primer 94K times last year and spent an estimated £74K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
8.8%
Market size, estimated
£74Ka year
Peak month
December1.5× the quietest month
Top search term
nyx primer39K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £3.34 to £29.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.06 that is £2K to £5K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£3.34–£29.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #159 within Make-up. It carries 11,463 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
93%
Out of stock, average day
2.7%
Average rank
#159in Make-up
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,463per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Grip Primer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

124

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • NYX PROFESSIONAL MAKEUP54%
  • e.l.f.18%
  • Milk Makeup13%
  • Maybelline9%
  • Essence Cosmetics5%

Demand

Grip Primer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26Prime Day '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Grip Primer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nyx primer39K/yr
  • milk primer16K/yr
  • grip primer10K/yr
  • milk hydro grip primer10K/yr
  • milk makeup hydro grip primer7K/yr
  • gripping primer5K/yr
  • primer nyx3K/yr
  • milk primer hydro grip3K/yr
  • primee2K/yr

Reviews and returns

What reviews say buyers love and hate about Grip Primer

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“The product was less sticky than I anticipated”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Grip Primer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data