Grip Primer
FailThe top 5 brands take 100% of clicks, so Grip Primer is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £74K/yr94K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 124 sellers
Flapen Score
Grip Primer against its category
The dotted line is the Beauty average. Past it, Grip Primer is stronger. Inside it, weaker.
Market
The Grip Primer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grip Primer 94K times last year and spent an estimated £74K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £74Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- nyx primer39K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £3.34 to £29.84. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.06 that is £2K to £5K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £3.34–£29.84
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #159 within Make-up. It carries 11,463 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 93%
- Out of stock, average day
- 2.7%
- Average rank
- #159in Make-up
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,463per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Grip Primer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX Professional Makeup Primer The Face Glue Primer Gripping Primer for Face Up to 24 Hour Hydration and Makeup Wear Polyglutamic Acid Non-Comedogenic 35ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago

e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz Clear
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 41,453
- Age
- 4y ago

Maybelline New York Grippy Serum Makeup Primer Glides On Like A Serum Up To 24H Wear Instantly Plumps & Hydrates Skin +2% Niacinamide Water-Based Formula Suitable For All Skin Types (30ml)
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 1,753
- Age
- 1y ago

Milk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 2y ago

NYX Professional Makeup Primer Plump Right Back Primer & Serum Enriched with Hyaluronic Acid Vitamin E Pro-Vitamin B5 Magnesium &Potassium Lightweight 30ml
- Price
- £9.66
- Rating
- 4.2/5
- Reviews
- 5,157
- Age
- 4y ago
Trending
estimated 90-day click momentum
Milk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 2y ago

NYX Professional Makeup Angel Veil Skin Perfecting Primer Light Formula Silky Finish Shine Control Makeup Application Vegan formula
- Price
- £6.13
- Rating
- 4.1/5
- Reviews
- 2,712
- Age
- 6y ago

essence jelly GRIP HYDRATING PRIMER moisturizing/hydrating smoothing priming natural translucent (29ml)
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 4,051
- Age
- 1y ago

Hydro Grip Eye Primer by Milk Makeup 8.5ml
- Price
- £29.84
- Rating
- 4.0/5
- Reviews
- 266
- Age
- 3y ago

NYX Professional Makeup Primer Plump Right Back Primer & Serum Enriched with Hyaluronic Acid Vitamin E Pro-Vitamin B5 Magnesium &Potassium Lightweight 30ml
- Price
- £9.66
- Rating
- 4.2/5
- Reviews
- 5,157
- Age
- 4y ago
Newest
by launch date
e.l.f. Power Grip Primer Mini Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes
- Price
- £4.82
- Rating
- 4.5/5
- Reviews
- 41,453
- Age
- 1y ago

Maybelline New York Grippy Serum Makeup Primer Glides On Like A Serum Up To 24H Wear Instantly Plumps & Hydrates Skin +2% Niacinamide Water-Based Formula Suitable For All Skin Types (30ml)
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 1,753
- Age
- 1y ago

NYX Professional Makeup Primer The Face Glue Primer Gripping Primer for Face Up to 24 Hour Hydration and Makeup Wear Polyglutamic Acid Non-Comedogenic 35ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago

essence jelly GRIP HYDRATING PRIMER moisturizing/hydrating smoothing priming natural translucent (29ml)
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 4,051
- Age
- 1y ago

Milk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
124
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP54%
- e.l.f.18%
- Milk Makeup13%
- Maybelline9%
- Essence Cosmetics5%
Demand
Grip Primer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Grip Primer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nyx primer39K/yr
- milk primer16K/yr
- grip primer10K/yr
- milk hydro grip primer10K/yr
- milk makeup hydro grip primer7K/yr
- gripping primer5K/yr
- primer nyx3K/yr
- milk primer hydro grip3K/yr
- primee2K/yr
Reviews and returns
What reviews say buyers love and hate about Grip Primer
We read the reviews and the return reasons for every product selling here.
“The product was less sticky than I anticipated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grip Primer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









