Grip Primer
brand-locked demand (top 5 brands take 100% of clicks) — Grip Primer doesn't clear our bar today.
Flapen Score
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Is Grip Primer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Grip Primer is a £74K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Grip Primer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.4% over the last 90 days and 8.8% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Grip Primer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NYX Professional Makeup Primer The Face Glue Primer Gripping Primer for Face Up to 24 Hour Hydration and Makeup Wear Polyglutamic Acid Non-Comedogenic 35ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago
e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz Clear
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 41,453
- Age
- 4y ago
Maybelline New York Grippy Serum Makeup Primer Glides On Like A Serum Up To 24H Wear Instantly Plumps & Hydrates Skin +2% Niacinamide Water-Based Formula Suitable For All Skin Types (30ml)
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 1,753
- Age
- 1y ago
Milk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 2y ago
NYX Professional Makeup Primer Plump Right Back Primer & Serum Enriched with Hyaluronic Acid Vitamin E Pro-Vitamin B5 Magnesium &Potassium Lightweight 30ml
- Price
- £9.66
- Rating
- 4.2/5
- Reviews
- 5,157
- Age
- 4y ago
Trending
90-day click momentumMilk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 2y ago
NYX Professional Makeup Angel Veil Skin Perfecting Primer Light Formula Silky Finish Shine Control Makeup Application Vegan formula
- Price
- £6.13
- Rating
- 4.1/5
- Reviews
- 2,712
- Age
- 6y ago
essence jelly GRIP HYDRATING PRIMER moisturizing/hydrating smoothing priming natural translucent (29ml)
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 4,051
- Age
- 1y ago
Hydro Grip Eye Primer by Milk Makeup 8.5ml
- Price
- £29.84
- Rating
- 4.0/5
- Reviews
- 266
- Age
- 3y ago
NYX Professional Makeup Primer Plump Right Back Primer & Serum Enriched with Hyaluronic Acid Vitamin E Pro-Vitamin B5 Magnesium &Potassium Lightweight 30ml
- Price
- £9.66
- Rating
- 4.2/5
- Reviews
- 5,157
- Age
- 4y ago
Newest
by launch date
e.l.f. Power Grip Primer Mini Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes
- Price
- £4.82
- Rating
- 4.5/5
- Reviews
- 41,453
- Age
- 1y ago
Maybelline New York Grippy Serum Makeup Primer Glides On Like A Serum Up To 24H Wear Instantly Plumps & Hydrates Skin +2% Niacinamide Water-Based Formula Suitable For All Skin Types (30ml)
- Price
- £6.43
- Rating
- 4.6/5
- Reviews
- 1,753
- Age
- 1y ago
NYX Professional Makeup Primer The Face Glue Primer Gripping Primer for Face Up to 24 Hour Hydration and Makeup Wear Polyglutamic Acid Non-Comedogenic 35ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 10,864
- Age
- 1y ago
essence jelly GRIP HYDRATING PRIMER moisturizing/hydrating smoothing priming natural translucent (29ml)
- Price
- £3.34
- Rating
- 4.4/5
- Reviews
- 4,051
- Age
- 1y ago
Milk Makeup Mini Hydro Grip Set + Refresh Spray - 1.69 fl oz - Hydrates & Sets Makeup for Up to 12 Hours - Weightless & Non Sticky - Aloe Scent - Alcohol Free Vegan & Cruelty Free
- Price
- £14.37
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
124
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- NYX PROFESSIONAL MAKEUP54%
- e.l.f.18%
- Milk Makeup13%
- Maybelline9%
- Essence Cosmetics5%
Grip Primer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.5×
Top Grip Primer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nyx primer39K/yr
- milk primer16K/yr
- grip primer10K/yr
- milk hydro grip primer10K/yr
- milk makeup hydro grip primer7K/yr
- gripping primer5K/yr
- primer nyx3K/yr
- milk primer hydro grip3K/yr
- primee2K/yr
What reviews say buyers love and hate about Grip Primer
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Excellent primer”
“Great value for money”
“Love it also makes my skin look amazing”
“Sticky”
“does everything that its advertised to do”
What buyers complain about
55% of reviews“The product was less sticky than I anticipated”
“Didn't work”
“Doesn't grip a thing”
“Its very thick”
“I also wasnt too keen on the texture”
Grip Primer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Grip Primer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
