Grey Wig

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months

104K

Growth, 90 days vs prior 90

-27.5%

Conversion, latest week

4.5%

Market size, estimated

£61Ka year

Peak month

October3.2× the quietest month

Top search term

grey wig48K searches a year

Listings sell for £13.00 on average, from £4.18 to £46.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.00 that is £0 to £1K a year per listing.

Average price

£13.00under the $15 to $100 sweet spot

Price range

£4.18–£46.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

4.7%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #782 within Hair Extensions, Wigs & Accessories. It carries 947 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

96%

Out of stock, average day

20.4%

Average rank

#782in Hair Extensions, Wigs & Accessories

Average rating

3.74 starsAmazon United Kingdom average 4.36 stars

Average reviews

947per listing

Listings tracked

81

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months