grey hair spray
Skip itPrices mostly outside the sweet spot ($3.27–$8.72) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,334.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Growth
Bad-36.8%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 40K searches
Price range
Bad£3.27–£8.72cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, grey hair spray is a £24K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
grey hair spray market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £18K–£24K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #473
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 80%
- Out of stock
- 4.9%
- Avg brand age
- 48 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
84
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
31%
- HIESGIE20%
- Party Success17%
- RUICHING12%
- PaintGlow8%
- Mifeloy6%
- Amzsudy5%
Demand
Weekly Amazon search volume, last 31 weeks — -36.8% search growth over the last 90 days.Top grey hair spray search terms
- grey hair spray23K/yr
- silver hair spray8K/yr
- silver hair spray temporary5K/yr
- grey hair spray temporary4K/yr
Top grey hair spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Party Success Temporary Hair Colour Spray Wash Out Spray 125ml (Grey)
Party Success£4.484.2★1,454 rev
Temporary Hair Color Spray | 150ml Instant Silver Gray Hair Spray for Adults & Kids | Washable & Non-Sticky Gentle Formula Grey | Halloween Cosplay Costume Party Festivals
HIESGIE£8.553.9★21 rev
Temporary Hair Dye Grey Hair Colour Spray Wash in Wash out Hair Colour Grey Hair Dye Instant Styling Washable Silver Hair Spray Colour Hair Mascara for Christmas Halloween Cosplay Party
RUICHING£3.873.6★3 rev
Grey Temporary Hair Color Spray - Gentle Formula Washable & Non-Sticky | Silver Gray Instant Hair Dye Alternative for Adults | Halloween Costume Party Makeup 150ml
HIESGIE£7.893.8★113 rev
Hair Colour Spray 125ml temporary hair colour spray made in UK - ultimate coloured hair spray wash out kids & adults (Silver)
PaintGlow£6.774.0★721 rev
Newest
by launch date
Mifeloy Temporary Hair Colour Spray Washable Instant Silver Grey Colour for Costume Cosplay Halloween Christmas Festivals & Styling 150ml Non-Sticky Party Hair Dye for Teens Men & Women
Mifeloy£8.725 rev
Temporary Hair Colour Spray - Instant Washable Grey Dye for Kids & Adults - Coloured Hair Spray for Parties Halloween Birthdays Cosplay Christmas
HERBINSOLS£6.3013 rev
Grey Hair Colour Spray Temporary - Grey Hair Dye Instant - Washable Temporary Hair Colour for Adults - Coloured Hair Spray for Party Halloween Birthdays Cosplay Christmas
HERBINSOLS£5.725 rev
Gray Temporary Hair Color Spray for Adults Instant Silver Grey Colored Hair Alternative Non-Sticky Gentle Formula Washable Disposable Party Dye Cosplay Christmas Halloween 150ml
Coukula£7.6536 rev
Special Occasions Temporary Silver Colour Hair Spray Wash Out Party Fancy Dress Up with Finger Protector 200ml
SPECIAL OCCASIONS£3.316 rev
Trending
90-day click momentumMifeloy Temporary Hair Colour Spray Washable Instant Silver Grey Colour for Costume Cosplay Halloween Christmas Festivals & Styling 150ml Non-Sticky Party Hair Dye for Teens Men & Women
Mifeloy£8.724.8★
Grey Hair Colour Spray Temporary - Grey Hair Dye Instant - Washable Temporary Hair Colour for Adults - Coloured Hair Spray for Party Halloween Birthdays Cosplay Christmas
HERBINSOLS£5.723.0★
Gray Temporary Hair Color Spray for Adults Instant Silver Grey Colored Hair Alternative Non-Sticky Gentle Formula Washable Disposable Party Dye Cosplay Christmas Halloween 150ml
Coukula£7.653.8★
Temporary Silver Gray Hair Color Wax Washable Instant Hair Dye Cream Disposable Coloring Mud for Men Women Youth Grey Natural Styling Pomades Hair Makeup Paint Wax for Party Cosplay DIY Halloween
SHEBEEDO£5.413.8★
Temporary Hair Dye Grey Hair Colour Spray Wash in Wash out Hair Colour Grey Hair Dye Instant Styling Washable Silver Hair Spray Colour Hair Mascara for Christmas Halloween Cosplay Party
RUICHING£3.873.6★
What buyers say about grey hair spray
What buyers praise and complain about, mined from review topics.What buyers love
“Glitter is so good”
“Good Quality”
“blends well with existing colour”
“Great for covering up the greys in between hairdresser visits”
“Covers well”
“Inexpensive brightner for hair”
“Magic retouch hair root dye”
“perfect application”
“Product does what it says”
“Easy to use”
What buyers complain about
“can buy cheaper in shop”
“Packaging too big for small item”
“This disappears into your scalp so not visible on hair at all”
“And not once did my hair colour go grey”
“messy to wash out”
“Got clogged up straight away”
“It also left my beard feeling very dry rather than conditioned”
“It was unfortunately not suitable as the Amazon description did not match the directions on the can”
“Product doesnt work”
“It was unfortunately not suitable as the Amazon description did not match the directions on the can”
Top return reasons
Common questions
- Is grey hair spray profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 25 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -36.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the grey hair spray niche?
- 19 brands and 84 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in grey hair spray?
- Top complaints mined from reviews: Value For Money, Size-Overall, Suitability Colored Hair. The return rate is 0.2%.
- What does it cost to enter the grey hair spray niche?
- Listings span £3.27–£8.72; the average listing price is £6.09 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.