grey hair shampoo for men
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.07avg listing price — sweet spot $15–$100
Market size
Good£540K£540K/yr · 268K searches
Price range
Good£6.00–£24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,555.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, grey hair shampoo for men is a £540K/yr Amazon United Kingdom market (268K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
grey hair shampoo for men market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £452K–£603K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- Alpecin85%
- Just For Men15%
Demand
Weekly Amazon search volume, last 45 weeks — -2.0% search growth over the last 90 days.Top grey hair shampoo for men search terms
- alpecin grey attack188K/yr
- grey attack shampoo20K/yr
- grey attack7K/yr
- anti grey shampoo men10K/yr
- grey hair shampoo for men8K/yr
- mens hair colour shampoo5K/yr
- mens shampoo for grey hair5K/yr
- alpecin grey attack shampoo for men16K/yr
- alpecin grey3K/yr
- gray hair shampoo for men3K/yr
Top grey hair shampoo for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alpecin Grey Attack Caffeine & Colour Shampoo for Men 1x 200ml | Gradually Darker and Stronger Hair | Controlled & Natural Looking Colour Effect for Less Greys | Against Thinning Hair
Alpecin£12.513.8★7,611 rev
Alpecin Grey Attack MAX Caffeine & Colour Shampoo 1 x 200ml - Gradually Darker and Stronger Hair - Extra Strong Colour Performance - Against Thinning Hair - For Men
Alpecin£21.894.0★167 rev
Just For Men Control GX 2-in-1 Shampoo and Conditioner Gradually and Permanently Reduces Grey Hair with Each Wash New Improved Formula - All Shades 118 ml
Just For Men£6.054.2★2,373 rev
Alpecin Grey Attack Beard & Temples Colour Booster 50 ml | Gradually covers grey hairs on beard and temples | Controlled and natural-looking effect | leave for 5 minutes
Alpecin£19.423.0★119 rev
Alpecin Grey Attack Caffeine & Colour Shampoo for Men 2x 200ml | Gradually Darker and Stronger Hair | Controlled & Natural Looking Colour Effect for Less Greys | Against Thinning Hair
Alpecin£24.533.8★7,611 rev
Newest
by launch dateAlpecin Grey Attack MAX Caffeine & Colour Shampoo 1 x 200ml - Gradually Darker and Stronger Hair - Extra Strong Colour Performance - Against Thinning Hair - For Men
Alpecin£21.89167 rev
Alpecin Grey Attack Beard & Temples Colour Booster 50 ml | Gradually covers grey hairs on beard and temples | Controlled and natural-looking effect | leave for 5 minutes
Alpecin£19.42119 rev
Alpecin Grey Attack Caffeine & Colour Shampoo for Men 2x 200ml | Gradually Darker and Stronger Hair | Controlled & Natural Looking Colour Effect for Less Greys | Against Thinning Hair
Alpecin£24.537,611 rev
Alpecin Grey Attack Caffeine & Colour Shampoo for Men 1x 200ml | Gradually Darker and Stronger Hair | Controlled & Natural Looking Colour Effect for Less Greys | Against Thinning Hair
Alpecin£12.517,611 rev
Just For Men Control GX 2-in-1 Shampoo and Conditioner Gradually and Permanently Reduces Grey Hair with Each Wash New Improved Formula - All Shades 118 ml
Just For Men£6.052,373 rev
Trending
90-day click momentumAlpecin Grey Attack Beard & Temples Colour Booster 50 ml | Gradually covers grey hairs on beard and temples | Controlled and natural-looking effect | leave for 5 minutes
Alpecin£19.423.0★
Alpecin Grey Attack MAX Caffeine & Colour Shampoo 1 x 200ml - Gradually Darker and Stronger Hair - Extra Strong Colour Performance - Against Thinning Hair - For Men
Alpecin£21.894.0★
Alpecin Grey Attack Caffeine & Colour Shampoo for Men 1x 200ml | Gradually Darker and Stronger Hair | Controlled & Natural Looking Colour Effect for Less Greys | Against Thinning Hair
Alpecin£12.513.8★
Just For Men Control Gx Reducing Shampoo for Grey Hair with Coconut Oil and Aloe Vera Unscented Grey 118 ml (Pack of 1)
Just For Men£6.004.2★
Just For Men Control GX 2-in-1 Shampoo and Conditioner Gradually and Permanently Reduces Grey Hair with Each Wash New Improved Formula - All Shades 118 ml
Just For Men£6.054.2★
What buyers say about grey hair shampoo for men
What buyers praise and complain about, mined from review topics.What buyers love
“Quality products”
“Works very well”
“Easy & effective”
“Arrived exactly as described”
“Great deal”
“The most natural colour I've ever had”
“He didnt want to dye his hair and have a sudden & dramatic colour change, and this shampoo has created a naturally more blended colour”
“I will keep applying”
“it makes my hair really soft”
“rinses away cleanly”
What buyers complain about
“Not effective”
“Black colour”
“Expensive”
“Doesnt really colour hair by much”
“This made my hair fall out”
“does also stain a bit”
“This is not very good”
“can cause SEVERE ALLERGIC reactions”
“Disappointed takes ages to work other products out there much better which IV used”
“Wipe the bathtub as it can discolour it”
Top return reasons
Common questions
- Is grey hair shampoo for men profitable to sell on Amazon United Kingdom?
- The niche generates £540K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the grey hair shampoo for men niche?
- 2 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in grey hair shampoo for men?
- Top complaints mined from reviews: Functionality-Overall, Color, Value For Money. The return rate is 0.1%.
- What does it cost to enter the grey hair shampoo for men niche?
- Listings span £6.00–£24.53; the average listing price is £15.07 (sweet spot $15–$100). The average incumbent carries 3,556 reviews — the moat a new listing must climb.