Grey Hair Shampoo

Shoppers searched for this 649K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £316K a year.

Searches, last 12 months

649K

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

4.8%

Market size, estimated

£316Ka year

Peak month

March1.4× the quietest month

Top search term

hair dye shampoo184K searches a year

Listings sell for £10.17 on average, from £1.21 to £21.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £10.17 that is £3K to £5K a year per listing.

Average price

£10.17under the $15 to $100 sweet spot

Price range

£1.21–£21.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #465 within Hair Colour. It carries 2,852 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

99%

Out of stock, average day

12.4%

Average rank

#465in Hair Colour

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,852per listing

Listings tracked

91

19 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

4Amazon's first-year sales bar

Average brand age

56 months