Is grey hair shampoo profitable to sell on Amazon United Kingdom?

The niche generates £316K/yr across 91 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (64/100).

How competitive is the grey hair shampoo niche?

43 brands and 249 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in grey hair shampoo?

Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.2%.

When does demand for grey hair shampoo peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the grey hair shampoo niche?

Listings span £1.21–£21.89; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 2,852 reviews — the moat a new listing must climb.

grey hair shampoo

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great22%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Market size

Good£316K

£316K/yr · 649K searches

Review moat

Okay2,852.1

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.17

avg listing price — sweet spot $15–$100

Price range

Okay£1.21–£21.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, grey hair shampoo is a £316K/yr Amazon United Kingdom market (649K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

grey hair shampoo market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: £254K–£305K; units × avg price
Conversion rate: 4.8%
Avg BSR: #465
Page quality: 0%
Prime: 99%
Sponsored: 75%
Out of stock: 12.4%
Avg brand age: 56 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

249

Top-5 brand share

38%

Top 20: 88%

Top-5 click share

22%

Top 20: 56%

Open market

57%

Herbishh11%
BELEZALIB8%
IIIMEIDU8%
John Frieda6%
Generic6%
PROVOKE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top grey hair shampoo search terms

hair dye shampoo184K/yr -13.0%3.2% conv.
hair colour shampoo80K/yr +3.7%1.7% conv.
grey hair shampoo40K/yr -22.9%5.3% conv.
shampoo for grey hair34K/yr -12.0%5.0% conv.
shampoo hair dye26K/yr -19.8%3.5% conv.
dye shampoo23K/yr -7.1%4.1% conv.
colour shampoo to cover grey hair17K/yr +17.5%1.5% conv.
herbishh hair color shampoo20K/yr -1.8%3.7% conv.
dark brown hair dye shampoo14K/yr +20.9%7.1% conv.
purple shampoo for grey hair14K/yr +0.4%6.4% conv.

All search terms

Top grey hair shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GFEUGS 500ML Dark Brown Hair Dye Shampoo Colour Shampoo 3 in 1 for Grey Hair Beard Coverage - Instant Color Shampoos for Women Men - Natural - Long Lasting - Dye Coloring in Minutes (Dark Brown)

GFEUGS£7.694.0★55 rev

Black Hair Dye Shampoo 3 in 1 Herbal Dye Shampoo for Grey Hair Coverage Hair Color for Women and Men (Natural Black) 500ml

IIIMEIDU£10.494.2★2,605 rev

John Frieda Shimmering Silver Shampoo 250ml

John Frieda£4.944.6★82 rev

Herbishh Hair Colour Shampoo for Grey Hair Dark Brown 500 ml Ammonia-Free 3-in-1 Hair Dye Shampoo Colours Hair in Minutes Long-Lasting Colour

Herbishh£17.144.1★17,008 rev

Dark Brown Hair Dye Shampoo Hair Color Shampoo 3 in 1 Semi-Permanent Gray Coverage for Woman & Man Mild Formula Lasts 30 Days (500ml)

BELEZALIB£9.724.3★757 rev

Newest

by launch date

GFEUGS 500ML Dark Brown Hair Dye Shampoo Colour Shampoo 3 in 1 for Grey Hair Beard Coverage - Instant Color Shampoos for Women Men - Natural - Long Lasting - Dye Coloring in Minutes (Dark Brown)

GFEUGS£7.6955 rev

today

Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5

PROVOKE£3.0241 rev

5mo ago

John Frieda Shimmering Silver Shampoo 250ml

John Frieda£4.9482 rev

6mo ago

Light Brown Hair Dye Shampoo Grey Hair Coverage Ammonia Free & Paraben Free Natural Herbal Semi Permanent Hair Colour Shampoo for Women Men

Farndu£12.15903 rev

9mo ago

500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women

BLSFXROE£7.31443 rev

10mo ago

What buyers say about grey hair shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Amazing product with great results”

Color9%

“the colour is perfect”

Ease Of Use8%

“It was easy to work with”

Value For Money7%

“Good value for money”

Suitability Colored Hair7%

“Good shampoo for coloured hair”

Smell6%

“Smells amazing”

Advertised Vs Actual Product5%

“As described”

Soft Feel5%

“very soft”

Hair Growth5%

“Grow me hair”

Efficiency3%

“Works 100% Fantastic results”

What buyers complain about

Color14%

“Darker than expected”

Functionality-Overall10%

“Not effective”

Value For Money6%

“Expensive”

Allergies6%

“Severe Allergic Reaction”

Suitability Colored Hair6%

“Hair dye”

Moist/Dry5%

“And not very moisturising”

Quality-Overall4%

“not as good as product as it used to be”

Stain Resistance4%

“it stains”

Smell3%

“smells totally different”

Hair Related3%

“what if it made my hair fall out”

Top return reasons

Color28%

Functionality-Overall11%

Leak-Proof10%

Advertised Vs Actual Product8%

Suitability Colored Hair7%

Ingredients-Overall6%

Quality-Overall3%

Value For Money2%

Defective Material/Parts2%

Damage/Burn Hair2%

Common questions

Is grey hair shampoo profitable to sell on Amazon United Kingdom?: The niche generates £316K/yr across 91 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (64/100).
How competitive is the grey hair shampoo niche?: 43 brands and 249 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in grey hair shampoo?: Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 0.2%.
When does demand for grey hair shampoo peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the grey hair shampoo niche?: Listings span £1.21–£21.89; the average listing price is £10.17 (sweet spot $15–$100). The average incumbent carries 2,852 reviews — the moat a new listing must climb.