Grey Hair Shampoo
Grey Hair Shampoo shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 2% of 2,481 Beauty niches · +17 vs the category median of 47
Is Grey Hair Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Grey Hair Shampoo is a £316K/yr Amazon United Kingdom market (649K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 64/100.
Grey Hair Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -9.3% over the last 90 days and 4.8% of searches end in a purchase.
£316K
revenue / yr
Who owns the niche?
The top 5 brands hold 38% of demand, so 62% of the market is open.
62%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 91 products
Top Grey Hair Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GFEUGS 500ML Dark Brown Hair Dye Shampoo Colour Shampoo 3 in 1 for Grey Hair Beard Coverage - Instant Color Shampoos for Women Men - Natural - Long Lasting - Dye Coloring in Minutes (Dark Brown)
- Price
- £7.69
- Rating
- 4.0/5
- Reviews
- 55
- Age
- today
Black Hair Dye Shampoo 3 in 1 Herbal Dye Shampoo for Grey Hair Coverage Hair Color for Women and Men (Natural Black) 500ml
- Price
- £10.49
- Rating
- 4.2/5
- Reviews
- 2,605
- Age
- 1y ago
John Frieda Shimmering Silver Shampoo 250ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago
Herbishh Hair Colour Shampoo for Grey Hair Dark Brown 500 ml Ammonia-Free 3-in-1 Hair Dye Shampoo Colours Hair in Minutes Long-Lasting Colour
- Price
- £17.14
- Rating
- 4.1/5
- Reviews
- 17,008
- Age
- 5y ago
Dark Brown Hair Dye Shampoo Hair Color Shampoo 3 in 1 Semi-Permanent Gray Coverage for Woman & Man Mild Formula Lasts 30 Days (500ml)
- Price
- £9.72
- Rating
- 4.3/5
- Reviews
- 757
- Age
- 2y ago
Trending
90-day click momentum
Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago
Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo for Women and Men Hair Dye to Cover Gray Hair Herbal Ingredient Shampoos for Grey Hair Coverage 500ml (Black)
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 1,089
- Age
- 1y ago
Light Brown Hair Dye Shampoo Grey Hair Coverage Ammonia Free & Paraben Free Natural Herbal Semi Permanent Hair Colour Shampoo for Women Men
- Price
- £12.15
- Rating
- 4.1/5
- Reviews
- 903
- Age
- 9mo ago
500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 443
- Age
- 10mo ago
John Frieda Shimmering Silver Shampoo 250ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago
Newest
by launch dateGFEUGS 500ML Dark Brown Hair Dye Shampoo Colour Shampoo 3 in 1 for Grey Hair Beard Coverage - Instant Color Shampoos for Women Men - Natural - Long Lasting - Dye Coloring in Minutes (Dark Brown)
- Price
- £7.69
- Rating
- 4.0/5
- Reviews
- 55
- Age
- today
Provoke Touch of Silver Shampoo 200ml | For silver white and grey hair | Infused with Caffeine Niacinamide and Provitamin B5
- Price
- £3.02
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 5mo ago
John Frieda Shimmering Silver Shampoo 250ml
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 6mo ago
Light Brown Hair Dye Shampoo Grey Hair Coverage Ammonia Free & Paraben Free Natural Herbal Semi Permanent Hair Colour Shampoo for Women Men
- Price
- £12.15
- Rating
- 4.1/5
- Reviews
- 903
- Age
- 9mo ago
500ML Black Hair Dye Shampoo for Grey Hair Beard Coverage 3 in 1 Instant Colour Shampoo for Men&Women
- Price
- £7.31
- Rating
- 4.3/5
- Reviews
- 443
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
43 rising
Sellers
249
Top-5 brand share
38%
Top 20: 88%
Top-5 click share
22%
Top 20: 56%
Open market
57%
- Herbishh11%
- BELEZALIB8%
- IIIMEIDU8%
- John Frieda6%
- Generic6%
- PROVOKE5%
Grey Hair Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Grey Hair Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair dye shampoo184K/yr
- hair colour shampoo80K/yr
- grey hair shampoo40K/yr
- shampoo for grey hair34K/yr
- shampoo hair dye26K/yr
- dye shampoo23K/yr
- colour shampoo to cover grey hair17K/yr
- herbishh hair color shampoo20K/yr
- dark brown hair dye shampoo14K/yr
- purple shampoo for grey hair14K/yr
What reviews say buyers love and hate about Grey Hair Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Amazing product with great results”
“the colour is perfect”
“It was easy to work with”
“Good value for money”
“Good shampoo for coloured hair”
What buyers complain about
60% of reviews“Darker than expected”
“Not effective”
“Expensive”
“Severe Allergic Reaction”
“Hair dye”
Grey Hair Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Grey Hair Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
