Grey Hair Dye
a small market ($59K/yr) — Grey Hair Dye doesn't clear our bar today.
Flapen Score
Top 44% of 2,481 Beauty niches · +1 vs the category median of 47
Is Grey Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Grey Hair Dye is a £59K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Grey Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.2% over the last 90 days and 3.5% of searches end in a purchase.
£59K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 35 products
Top Grey Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Schwarzkopf LIVE Intense Colour U71 Metallic Silver Long-lasting Permanent Silver Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Colour Freedom Metallic Silver Blonde Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.
- Price
- £6.27
- Rating
- 4.1/5
- Reviews
- 769
- Age
- 2y ago
LOréal Paris Permanent Hair Colour Long-Lasting Shine and Intense Colour For up to 8 Weeks Preference Vivids (Colorista) Smokey Grey 9.11 x1 pack
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 4y ago
Colour Freedom Metallic Graphite Grey Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.
- Price
- £7.51
- Rating
- 4.1/5
- Reviews
- 769
- Age
- 2y ago
Adore Shining Semi Permanent Hair Color Mystic Gray (158) 118ml
- Price
- £5.91
- Rating
- 3.4/5
- Reviews
- 1,628
- Age
- 6y ago
Trending
90-day click momentum
Schwarzkopf Live U72 Dusty Silver Pack Of 3
- Price
- £19.65
- Rating
- 4.4/5
- Reviews
- 1,822
- Age
- 7y ago
Schwarzkopf LIVE Go Gloss Icy Pearl Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes
- Price
- £5.68
- Rating
- 3.5/5
- Reviews
- 85
- Age
- 6mo ago
Schwarzkopf LIVE Intense Colour U71 Metallic Silver Long-lasting Permanent Silver Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
FYNE Dark Grey Permanent Hair Dye for Women Pack of 3 - Home Hair Colour Cream with Built-in Conditioner - Gentle Long-Lasting Suitable for All Hair Types - Achieve Salon-Quality Results at Home
- Price
- £8.37
- Rating
- 4.0/5
- Reviews
- 690
- Age
- 6y ago
LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage
- Price
- £7.01
- Rating
- 4.1/5
- Reviews
- 615
- Age
- 1y ago
Newest
by launch dateSchwarzkopf LIVE Intense Colour U71 Metallic Silver Long-lasting Permanent Silver Hair Dye With Extra Colour Refresh Gloss
- Price
- £5.58
- Rating
- 4.4/5
- Reviews
- 854
- Age
- 6mo ago
Schwarzkopf LIVE Go Gloss Icy Pearl Colour & Care Hair Glossing for Instant Glossy Hair with HaptiQ Anti-Damage System Up to 8 Washes
- Price
- £5.68
- Rating
- 3.5/5
- Reviews
- 85
- Age
- 6mo ago
LOréal Paris Hair Dye Permanent Hair Color Cool Silver Pure White Excellence Universal Nudes No Ammonia Home Hair Colour with Hyaluronic Acid & Micro-Keratin Up to 100% Grey Coverage
- Price
- £7.01
- Rating
- 4.1/5
- Reviews
- 615
- Age
- 1y ago
Crazy Color Metallic Silver Semi-Permanent Hair Dye. Highly Pigmented Blonde Toner Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £6.22
- Rating
- 3.2/5
- Reviews
- 152
- Age
- 1y ago
Colour Freedom Metallic Silver Blonde Permanent Hair Dye with PurePlex. Ultra Glossy Conditioning Hair Colour. 100% grey coverage. By Knight & Wilson.
- Price
- £6.27
- Rating
- 4.1/5
- Reviews
- 769
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
137
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
16%
- Knight & Wilson26%
- LIVE25%
- L'Oreal Paris17%
- Crazy Color6%
- Adore5%
- FYNE4%
- Open — no brand owns it (10 brands, 16%)
Grey Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Grey Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- grey hair dye96K/yr
- silver hair dye69K/yr
- dark grey hair dye18K/yr
- silver hair dye permanent13K/yr
- grey hair dye permanent13K/yr
- silver grey hair dye11K/yr
- gray hair dye permanent7K/yr
- permanent silver hair dye4K/yr
- hair dye grey4K/yr
- ash grey hair dye5K/yr
What reviews say buyers love and hate about Grey Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Gorgeous colour”
“Excellent product”
“Good value”
“it has always given me the most reliable blonde results on naturally dark blonde hair”
“Easy to use”
What buyers complain about
82% of reviews“much darker than I wanted”
“No change to hair colour”
“Didn't work”
“so disappointed its expensive too”
“Hair wrecking product - Matted my hair into one dreadlock - made me question if it was counterfeit”
Grey Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
83%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Grey Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
