Grey Hair Dye

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

3.5%

Market size, estimated

£59Ka year

Peak month

February1.3× the quietest month

Top search term

grey hair dye96K searches a year

Listings sell for £6.84 on average, from £3.39 to £19.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £6.84 that is £2K to £3K a year per listing.

Average price

£6.84under the $15 to $100 sweet spot

Price range

£3.39–£19.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #127 within Hair Colour. It carries 3,436 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

80%

Out of stock, average day

2.3%

Average rank

#127in Hair Colour

Average rating

4.02 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,436per listing

Listings tracked

35

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

63 months