Grey Hair Cover Up

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months

290K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

9.1%

Market size, estimated

£270Ka year

Peak month

November2.4× the quietest month

Top search term

grey hair cover up39K searches a year

Listings sell for £10.24 on average, from £2.78 to £21.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £10.24 that is £13K to £15K a year per listing.

Average price

£10.24under the $15 to $100 sweet spot

Price range

£2.78–£21.51

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

£13K–£15K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Hair Colour. It carries 10,773 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Hair Colour

Average rating

4.15 starsAmazon United Kingdom average 4.36 stars

Average reviews

10,773per listing

Listings tracked

20

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months