Skip to content

Green Wig

Fail

Demand is soft, at -38.7% this quarter, so Green Wig is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£48K/yr90K searches / yr
90-day growth
-38.7%search demand this quarter
Competition
35%top-5 click share · 29 brands · 34 sellers

Flapen Score

Green Wig against its category

The dotted line is the Beauty average. Past it, Green Wig is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Wig market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Wig 90K times last year and spent an estimated £48K. The top 5 brands take 66% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-38.7%
Conversion, latest week
5.8%
Market size, estimated
£48Ka year
Peak month
October9.4× the quietest month
Top search term
green wig73K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £4.36 to £36.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.15 that is £0 to £915 a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£4.36–£36.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£915
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #532 within Hair Extensions, Wigs & Accessories. It carries 1,511 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#532in Hair Extensions, Wigs & Accessories
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,511per listing
Listings tracked
46

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Green Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

34

Top-5 brand share

66%

Top 20: 94%

Top-5 click share

35%

Top 20: 75%

Open market

30%

  • Brand 138%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Green Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 9.4×

Search terms

Top Green Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green wig73K/yr
  • green wigs for women14K/yr
  • green wig kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Wig

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Wig/Artificial Hair Quality”
33%of negative reviews mention “Size-Overall”
3.6%of orders come back
“Too small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Green Wig questions

Answered from the same tracked data.