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39

green soap

Skip it

Prices mostly outside the sweet spot ($2.85–$13.63) — this niche doesn't clear our bar today.

Market size 10Growth 24Conversion 81Competition 19Returns 99Price range 0Avg price 25Brand share 43Review moat 86Quality gap 32

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great283.87

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay£8.99

avg listing price — sweet spot $15–$100

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£41K

£41K/yr · 53K searches

Price range

Bad£2.85–£13.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, green soap is a £41K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 39/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

green soap market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£36K–£45K
units × avg price
Conversion rate
8.5%
Avg BSR
#655
Page quality
0%
Prime
80%
Sponsored
67%
Out of stock
8.8%
Avg brand age
46 months
Avg seller age
185 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

14 rising

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • proamate25%
  • bioTaTum20%
  • WYOK19%
  • ZUFIO8%
  • Unihuby8%
  • VRAIKO4%
  • Open — no brand owns it (8 brands, 17%)

Demand

Weekly Amazon search volume, last 20 weeks — -2.5% search growth over the last 90 days.
1K800Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top green soap search terms

  • green soap26K/yr
  • green soap tattoo21K/yr
  • tattoo green soap6K/yr
All search terms

Top green soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£8K30%£12K40%£16K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about green soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“the fragrance was pleasant without being too strong or overpowering”

Quality-Overall16%

“overall a nice wee product”

Ease Of Cleaning12%

“He said it worked nicely for cleaning the area”

Value For Money11%

“Good value”

Ease Of Use7%

“easy to use”

Dispensing Mechanism3%

“good foaming action from the included dispenser”

Color3%

“I do like the green and blue soap”

Soft Feel3%

“It feels gentle on the skin”

Cleansing3%

“cleans very well”

Advertised Vs Actual Product2%

“it is stated in listing”

What buyers complain about

Size-Overall17%

“they are very small bottles”

Quality-Overall17%

“Overall garbage”

Smell17%

“Doesn't smell anything like sandalwood or cardamom”

Dilute/Watery8%

“not at my dilution anyway”

Leak-Proof8%

“this one arrived leaking”

Value For Money6%

“A little pricey”

Top return reasons

Functionality-Overall33%
Smell33%
Leak-Proof33%

Common questions

Is green soap profitable to sell on Amazon United Kingdom?
The niche generates £41K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (39/100).
How competitive is the green soap niche?
14 brands and 19 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in green soap?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.1%.
What does it cost to enter the green soap niche?
Listings span £2.85–£13.63; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.