green nail polish
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($1.67–$11.48) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,415.03avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.85avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 134K searches
Price range
Bad£1.67–£11.48cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green nail polish is a £48K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
green nail polish market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £39K–£49K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #280
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 15.2%
- Avg brand age
- 47 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
52
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
28%
- Rimmel33%
- Sally Hansen12%
- essie9%
- Barry M7%
- Essence Cosmetics6%
- Wowstic5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top green nail polish search terms
- green nail polish76K/yr
- green nail varnish24K/yr
- dark green nail polish18K/yr
- nail polish green7K/yr
- emerald green nail polish8K/yr
Top green nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£3.004.4★78,935 rev
Sally Hansen Insta-Dri Nail Polish C-Hill Out 60 Seconds Quick Drying Long Lasting Streak Free Shiny Finish 3-in-1 Formula Built in Base and Top Coat 9.17ml
Sally Hansen£4.084.2★21,155 rev
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.904.4★78,935 rev
essence gel nail colour longlasting express result fast drying shiny colour intense (8ml)
Essence Cosmetics£1.674.5★161 rev
Essie Lacquer - Push Play Collection - Grass Never Greener - 13.5ml / 0.46oz
essie£6.754.5★186 rev
Newest
by launch date
Dark Green Nail Polish Quick Dry & Long Lasting Water Based Nail Varnish Chip Resistant Glossy Manicure No UV Lamp Required (Dark Green)
SONGQEE£3.444 rev
Quick Dry Nail Polish Glitter Nail Varnish Long Lasting Nail Varnish with Shimmer & Glitter Finish Smooth Glossy Nail Polish Easy Apply No UV Lamp Needed for DIY Nail Art Easy Apply(Green)
Siyiwen£3.689 rev
Emerald Nail Polish Quick Dry - Green Glitter Nail Polish - Christmas Shimmer Green Holographic Nail Varnish - Glossy Long Lasting Breathable Nail Varnish - No Need Cure for Nail Art Manicure DIY
Clawrex£4.037 rev
Manucurist Green Prune - Deep Red Wine Nail Polish Quick Dry - Natural Classic Nail Varnish 9-Free - Vegan and Plant-Based - Manicure & Nails Care - 15 ml
Manucurist£11.282,497 rev
Nails Inc Its Topless Gel-Like Nail Polish 4-in-1 Base Coat Treatment Colour & Top Coat Long Lasting Strong Chip Free Nails Glossy Salon Quality Manicure Air Dry Nail Polish Iris 14 ML
Nails Inc£6.512,079 rev
Trending
90-day click momentumQuick Dry Nail Polish Glitter Nail Varnish Long Lasting Nail Varnish with Shimmer & Glitter Finish Smooth Glossy Nail Polish Easy Apply No UV Lamp Needed for DIY Nail Art Easy Apply(Green)
Siyiwen£3.683.9★
Dark Green Nail Polish Quick Dry & Long Lasting Water Based Nail Varnish Chip Resistant Glossy Manicure No UV Lamp Required (Dark Green)
SONGQEE£3.443.6★
essie Nail Polish - No.891 Its High Time Professional Nail Polish Green Spring Tone Color 13.5ml
essie£3.764.5★
Barry M Cosmetics Gelly Nail Paint Eucalyptus shade light green
Barry M£3.384.4★
essence gel nail colour longlasting express result fast drying shiny colour intense (8ml)
Essence Cosmetics£1.674.5★
What buyers say about green nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colour”
“Long lasting”
“this partucular product is great”
“Great nail varnish”
“for what's in it this is cheap”
“I used the brands base and top coat and its the first nail varnish Ive ever used that first application was easy, no bubbles, shine and no need for touch up or reapplication”
“Lovely coverage”
“dries quickly”
“Went on really smooth”
“The brush has a nice glide”
What buyers complain about
“chipped after a few hours”
“Very dark colour”
“the coverage is not great”
“doesnt dry even after half hour still smudges”
“No picture because it looks really bad”
“A bit expensive”
“Utter rubbish”
“Not as bright as the photos”
“It is mid”
“Does not adhere - atrocious”
Top return reasons
Common questions
- Is green nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +26.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the green nail polish niche?
- 18 brands and 52 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in green nail polish?
- Top complaints mined from reviews: Durability, Color, Coverage. The return rate is 0.2%.
- When does demand for green nail polish peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the green nail polish niche?
- Listings span £1.67–£11.48; the average listing price is £4.85 (sweet spot $15–$100). The average incumbent carries 12,415 reviews — the moat a new listing must climb.