Skip to content

Green Nail Polish

Maybe

An estimated 0.2% of orders come back. But prices span $1.67–$11.48, mostly outside the sweet spot, so Green Nail Polish is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£48K/yr134K searches / yr
90-day growth
+26.9%search demand this quarter
Competition
50%top-5 click share · 18 brands · 52 sellers

Flapen Score

Green Nail Polish against its category

The dotted line is the Beauty average. Past it, Green Nail Polish is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Nail Polish 134K times last year and spent an estimated £48K. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+26.9%
Conversion, latest week
7.4%
Market size, estimated
£48Ka year
Peak month
December2.8× the quietest month
Top search term
green nail polish76K searches a year

02 · Price

A sale here is worth £4.85.

Listings sell for £4.85 on average, from £1.67 to £11.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.85 that is £485 to £1K a year per listing.

Average price
£4.85under the $15 to $100 sweet spot
Price range
£1.67–£11.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£485–£1K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #280 within Manicure & Pedicure. It carries 12,415 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
15.2%
Average rank
#280in Manicure & Pedicure
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,415per listing
Listings tracked
30

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Green Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

52

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

28%

  • Brand 133%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Green Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Green Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green nail polish76K/yr
  • green nail varnish24K/yr
  • dark green nail polish18K/yr
  • nail polish green7K/yr
  • emerald green nail polish8K/yr

Reviews and returns

What reviews say buyers love and hate about Green Nail Polish

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Color”
20%of negative reviews mention “Durability”
0.2%of orders come back
“chipped after a few hours”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Green Nail Polish questions

Answered from the same tracked data.