Skip to content

Green Nail Polish

Green Nail Polish shows low returns (0.2%), but prices mostly outside the sweet spot ($1.67–$11.48) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 12Growth 54Conversion 77Competition 59Returns 99Price range 0Avg price 13Brand share 63Review moat 20Quality gap 84
This niche Category average · 2,481 niches

Is Green Nail Polish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Nail Polish is a £48K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Green Nail Polish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.9% over the last 90 days and 7.4% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr10K
Search volume / yr+26.9%134K
Conversion rate7.4%
Avg price£4.85

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 52
Top-5 product click share50%
Open market33%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement53%
New entrants (1y)9· 0 succeeded
Avg rating4.2★
Avg reviews12,415

Top Green Nail Polish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

52

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

28%

  • Rimmel33%
  • Sally Hansen12%
  • essie9%
  • Barry M7%
  • Essence Cosmetics6%
  • Wowstic5%

Green Nail Polish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR7.4%Products30Brands18Top 5 Brands67%OOS Rate15.2%Rating4.2★Reviews12,415Avg BSR#280
7K5KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Top Green Nail Polish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green nail polish76K/yr
  • green nail varnish24K/yr
  • dark green nail polish18K/yr
  • nail polish green7K/yr
  • emerald green nail polish8K/yr

What reviews say buyers love and hate about Green Nail Polish

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Color52%

Beautiful colour

Durability6%

Long lasting

Quality-Overall5%

this partucular product is great

Paint Quality5%

Great nail varnish

Value For Money5%

for what's in it this is cheap

What buyers complain about

78% of reviews
Durability20%

chipped after a few hours

Color17%

Very dark colour

Coverage10%

the coverage is not great

Smudge Resistance8%

doesnt dry even after half hour still smudges

Advertised Vs Actual Product7%

No picture because it looks really bad

Green Nail Polish return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
63%
2Moist/Dry
6%
3Product Condition
5%
4Quality-Overall
5%
5Durability
4%

Common Green Nail Polish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Nail Polish 53/100 on Amazon United Kingdom — Worth a look. The niche generates £48K/yr across 30 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved +26.9% over the last 90 days.
Search demand for Green Nail Polish on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.8× the quietest.