Green Mascara
FailPrices span $2.80–$11.51, mostly outside the sweet spot, so Green Mascara is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £12K/yr30K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 209 sellers
Flapen Score
Green Mascara against its category
The dotted line is the Beauty average. Past it, Green Mascara is stronger. Inside it, weaker.
Market
The Green Mascara market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Green Mascara 30K times last year and spent an estimated £12K. The top 5 brands take 77% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £12Ka year
- Peak month
- March1.8× the quietest month
- Top search term
- green mascara23K searches a year
02 · Price
A sale here is worth £6.17.
Listings sell for £6.17 on average, from £2.80 to £11.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £6.17 that is £617 to £2K a year per listing.
- Average price
- £6.17under the $15 to $100 sweet spot
- Price range
- £2.80–£11.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £617–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #400 within Make-up. It carries 21,551 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #400in Make-up
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 21,551per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Green Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
209
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
19%
- Brand 127%
- Brand 219%
- Brand 318%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Green Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8×
Search terms
Top Green Mascara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- green mascara23K/yr
- green mascara for eyelashes4K/yr
- maybelline green mascara1K/yr
- maybelline mascara green907/yr
- sky high mascara maybelline green478/yr
- maybelline mascara sky high green420/yr
Reviews and returns
What reviews say buyers love and hate about Green Mascara
We read the reviews and the return reasons for every product selling here.
“Its not new”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Green Mascara questions
Answered from the same tracked data.









