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Green Mascara

Fail

Prices span $2.80–$11.51, mostly outside the sweet spot, so Green Mascara is a Fail.

Flapen Score
41
41 / 100
Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size
£12K/yr30K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
60%top-5 click share · 14 brands · 209 sellers

Flapen Score

Green Mascara against its category

The dotted line is the Beauty average. Past it, Green Mascara is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Mascara market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Mascara 30K times last year and spent an estimated £12K. The top 5 brands take 77% of clicks. Demand peaks in Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
6.5%
Market size, estimated
£12Ka year
Peak month
March1.8× the quietest month
Top search term
green mascara23K searches a year

02 · Price

A sale here is worth £6.17.

Listings sell for £6.17 on average, from £2.80 to £11.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £6.17 that is £617 to £2K a year per listing.

Average price
£6.17under the $15 to $100 sweet spot
Price range
£2.80–£11.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£617–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #400 within Make-up. It carries 21,551 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#400in Make-up
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,551per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Green Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

209

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

19%

  • Brand 127%
  • Brand 219%
  • Brand 318%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Green Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.8×

Search terms

Top Green Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green mascara23K/yr
  • green mascara for eyelashes4K/yr
  • maybelline green mascara1K/yr
  • maybelline mascara green907/yr
  • sky high mascara maybelline green478/yr
  • maybelline mascara sky high green420/yr

Reviews and returns

What reviews say buyers love and hate about Green Mascara

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Eyelash Quality”
13%of negative reviews mention “Product Condition”
<0.1%of orders come back, a rate Amazon rounds to zero
“Its not new”
A buyer, on “Product Condition”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Green Mascara questions

Answered from the same tracked data.