green mascara
Skip itPrices mostly outside the sweet spot ($2.80–$11.51) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.17avg listing price — sweet spot $15–$100
Review moat
Bad21,551.23avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad£12K£12K/yr · 30K searches
Price range
Bad£2.80–£11.51cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green mascara is a £12K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
green mascara market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £15K–£19K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #400
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 3.2%
- Avg brand age
- 42 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
209
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
19%
- Maybelline27%
- L'Oreal Paris19%
- MUA18%
- FresFresi7%
- 3INA5%
- LOPHE4%
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -21.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.8×
Top green mascara search terms
- green mascara23K/yr
- green mascara for eyelashes4K/yr
- maybelline green mascara1K/yr
- maybelline mascara green907/yr
- sky high mascara maybelline green478/yr
- maybelline mascara sky high green420/yr
Top green mascara products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUA Makeup Academy Stop The Search Mascara Khaki Green - Vegan & Cruelty Free (Pack of 1)
MUA£4.854.4★83 rev
Maybelline Blue Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Blue Mist
Maybelline£6.644.3★115,471 rev
LOREAL - Voluminous Original Mascara Deep Green 960-0.27 fl oz (8.2 ml)
L'Oreal Paris£11.514.0★4,131 rev
Maybelline Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Mascara Infused with Bamboo Extract Full Volume Mascara Colour: Black
Maybelline£6.214.3★115,471 rev
Waterproof Ultra Fine Mascara - Lengthens Thickens & Catches Tiny Eyelashes - Ideal for Fine and Short Lashes - Skinny Green Mascara
FresFresi£3.814.0★25 rev
Newest
by launch date
Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
Maybelline£9.66295 rev
MUA Makeup Academy Stop The Search Mascara Khaki Green - Vegan & Cruelty Free (Pack of 1)
MUA£4.8583 rev
5D Green Silk Fiber Eyelashes Mascara Waterproof with Eyelash Comb Brush
LYSdefeu£5.6411 rev
Prreal Green Mascara and Eyeliner Pencil Set 4D Fiber Colorful Charming Wateproof Mascara Lengthening Volumizing Party Stage and Halloween For Women Makeup 02
Prreal£6.073 rev
Haiyox Green Mascara Waterproof Thick Tubing 4D Silk Fiber Lash False Lash Effect Long Lasting Volumizing Curling
Haiyox£3.3921 rev
Trending
90-day click momentumMaybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
Maybelline£9.664.3★
Maybelline New York Lash Sensational Sky High Mascara Volumising & Lengthening Mascara Washable Flake-Free Formula Infused with Bamboo Extract & Fibres 7 ml Shade: 01 Black
Maybelline£7.394.3★
Maybelline Blue Mascara Lash Sensational Sky High Volumizing & Thickening Eyelash Lengthening Flake-Free Formula Washable Coloured Mascara Infused with Bamboo Extract Colour: Blue Mist
Maybelline£6.644.3★
5D Green Silk Fiber Eyelashes Mascara Waterproof with Eyelash Comb Brush
LYSdefeu£5.644.0★
MUA Makeup Academy Stop The Search Mascara Khaki Green - Vegan & Cruelty Free (Pack of 1)
MUA£4.854.4★
What buyers say about green mascara
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely fantastic Mascara”
“Excellent value”
“easy to use”
“Good colour”
“Trusty and reliable brand”
“Doesnt smudge”
“Work really well and applies nicely”
“Does what it says”
“Durable and long lasting”
“Seems to be good. good gift”
What buyers complain about
“Its not new”
“Really sticks the eyelashes together”
“slightly dried”
“Colour didnt show at all”
“Not as good as they have made it out to be”
“it's incredibly difficult to remove”
“Waste of money”
“Eye product without sealing carry risk of contamination”
“My eyes also felt slightly irritated”
“NO SEAL”
Top return reasons
Common questions
- Is green mascara profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the green mascara niche?
- 14 brands and 209 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in green mascara?
- Top complaints mined from reviews: Product Condition, Eyelash Quality, Moist/Dry. The return rate is 0.0%.
- When does demand for green mascara peak?
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the green mascara niche?
- Listings span £2.80–£11.51; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 21,551 reviews — the moat a new listing must climb.