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Green Mascara

prices mostly outside the sweet spot ($2.80–$11.51) — Green Mascara doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

Market size 3Growth 14Conversion 71Competition 41Returns 100Price range 0Avg price 17Brand share 47Review moat 15Quality gap 84
This niche Category average · 2,481 niches

Is Green Mascara profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Mascara is a £12K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar. Verdict: Skip it — 41/100.

Green Mascara: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.7% over the last 90 days and 6.5% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr3K
Search volume / yr-21.7%30K
Conversion rate6.5%
Avg price£6.17

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 209
Top-5 product click share60%
Open market23%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)4· 1 succeeded
Avg rating4.2★
Avg reviews21,551

Top Green Mascara products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£607£1K£2K£2K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

209

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

19%

  • Maybelline27%
  • L'Oreal Paris19%
  • MUA18%
  • FresFresi7%
  • 3INA5%
  • LOPHE4%

Green Mascara demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume30KCVR6.5%Products22Brands14Top 5 Brands77%OOS Rate3.2%Rating4.2★Reviews21,551Avg BSR#400
1K600Prime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 1.8×

Top Green Mascara search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green mascara23K/yr
  • green mascara for eyelashes4K/yr
  • maybelline green mascara1K/yr
  • maybelline mascara green907/yr
  • sky high mascara maybelline green478/yr
  • maybelline mascara sky high green420/yr

What reviews say buyers love and hate about Green Mascara

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Eyelash Quality46%

Absolutely fantastic Mascara

Value For Money7%

Excellent value

Ease Of Use6%

easy to use

Color6%

Good colour

Quality-Overall5%

Trusty and reliable brand

What buyers complain about

59% of reviews
Product Condition13%

Its not new

Eyelash Quality12%

Really sticks the eyelashes together

Moist/Dry7%

slightly dried

Color6%

Colour didnt show at all

Quality-Overall5%

Not as good as they have made it out to be

Green Mascara return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
50%
2Moist/Dry
27%
3Advertised Vs Actual Product
8%
4Product Condition
8%
5Eyelash Quality
8%

Common Green Mascara questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Mascara 41/100 on Amazon United Kingdom — Skip it. The niche generates £12K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -21.7% over the last 90 days.
Search demand for Green Mascara on Amazon United Kingdom peaks in Mar, where the busiest month runs 1.8× the quietest.