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Green Hair Dye

Fail

Shoppers spend an estimated $48K a year here, so Green Hair Dye is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£48K/yr143K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
43%top-5 click share · 7 brands · 102 sellers

Flapen Score

Green Hair Dye against its category

The dotted line is the Beauty average. Past it, Green Hair Dye is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Hair Dye market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Hair Dye 143K times last year and spent an estimated £48K. The top 5 brands take 89% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
3.6%
Market size, estimated
£48Ka year
Peak month
February1.6× the quietest month
Top search term
green hair dye84K searches a year

02 · Price

A sale here is worth £9.32.

Listings sell for £9.32 on average, from £4.68 to £38.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.32 that is £932 to £2K a year per listing.

Average price
£9.32under the $15 to $100 sweet spot
Price range
£4.68–£38.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£932–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #188 within Hair Colour. It carries 3,294 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
90%
Out of stock, average day
10.4%
Average rank
#188in Hair Colour
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,294per listing
Listings tracked
30

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Green Hair Dye products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

102

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

5%

  • Brand 123%
  • Brand 223%
  • Brand 323%
  • Brand 414%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (1 brand, 5%)

Demand

Green Hair Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Green Hair Dye search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green hair dye84K/yr
  • dark green hair dye19K/yr
  • green hair dye permanent7K/yr
  • crazy colour green5K/yr
  • manic panic green7K/yr
  • manic panic hair dye green5K/yr
  • permanent green hair dye4K/yr
  • emerald green hair dye5K/yr
  • hair dye green4K/yr
  • crazy color hair dye green3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Hair Dye

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Color”
46%of negative reviews mention “Color”
0.1%of orders come back
“Faded almost immediately”
A buyer, on “Color”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Green Hair Dye questions

Answered from the same tracked data.