green hair dye
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.68–£38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,293.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£48K£48K/yr · 143K searches
According to Flapen's Amazon United Kingdom niche tracking, green hair dye is a £48K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
green hair dye market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 57%
- Out of stock
- 10.4%
- Avg brand age
- 62 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
102
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
43%
Top 20: 93%
Open market
5%
- LIVE23%
- Manic Panic23%
- Crazy Color23%
- La Riche14%
- ARCTIC FOX7%
- PaintGlow6%
- Open — no brand owns it (1 brand, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top green hair dye search terms
- green hair dye84K/yr
- dark green hair dye19K/yr
- green hair dye permanent7K/yr
- crazy colour green5K/yr
- manic panic green7K/yr
- manic panic hair dye green5K/yr
- permanent green hair dye4K/yr
- emerald green hair dye5K/yr
- hair dye green4K/yr
- crazy color hair dye green3K/yr
Top green hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manic Panic High Voltage Classic Cream Formula Colour Hair Dye 118ml (Electric Lizard)
Manic Panic£10.794.7★5,275 rev
Schwarzkopf LIVE Urban Metallics Vibrant Long Lasting Permanent Green Hair Dye Infused with Coconut Oil for Shiny Hair - Midnight Jade U75
LIVE£5.993.8★513 rev
Manic Panic High Voltage Classic Cream Formula Colour Hair Dye 118ml (Venus Envy) - 2 PACK
Manic Panic£17.694.6★194 rev
La Riche Directions Semi-Permanent Hair Color 100ml Tub - Alpine Green
La Riche£5.734.3★14,703 rev
Schwarzkopf LIVE Colour Moment 024 Vivid Green with HaptiQ Anti-Damage System Semi-Permanent Green Hair Dye Up to 15 Washes
LIVE£5.563.8★253 rev
Newest
by launch dateSchwarzkopf LIVE Colour Moment 024 Vivid Green with HaptiQ Anti-Damage System Semi-Permanent Green Hair Dye Up to 15 Washes
LIVE£5.56253 rev
Schwarzkopf LIVE Intense Colour U75 Midnight Jade Long-lasting Permanent Green Hair Dye With Extra Colour Refresh Gloss
LIVE£6.197 rev
Schwarzkopf LIVE Colour Moment 097 Sea Mermaid with HaptiQ Anti-Damage System Semi-Permanent Green Hair Dye Up to 15 Washes
LIVE£5.54253 rev
Crazy Color Toxic UV Semi-Permanent Hair Dye. Highly Pigmented Neon Green Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | Limited Edition 150ml Size
Crazy Color£7.43771 rev
Schwarzkopf LIVE Ultra Brights or Pastels Vivid Green 024 Shade Semi-Permanent Green Hair Dye FINAL FANTASY XIV Online x Live Vibrant Hair Dye Kit Lasts Up to 15 Washes
LIVE£4.688,570 rev
Trending
90-day click momentumSchwarzkopf LIVE Colour Moment 024 Vivid Green with HaptiQ Anti-Damage System Semi-Permanent Green Hair Dye Up to 15 Washes
LIVE£5.563.8★
Crazy Color Toxic UV Semi-Permanent Hair Dye. Highly Pigmented Neon Green Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | Limited Edition 150ml Size
Crazy Color£7.434.4★
Rebellious Colours Vegan Semi Permanent Hair Dye Colour 100ml (Enchanted Forest)
PaintGlow£6.624.0★
Schwarzkopf LIVE Colour Moment 097 Sea Mermaid with HaptiQ Anti-Damage System Semi-Permanent Green Hair Dye Up to 15 Washes
LIVE£5.543.8★
Crazy Color Vibrant Pine Green Semi-Permanent Hair Dye. Highly Pigmented Dark Green Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£7.304.2★
What buyers say about green hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome colour”
“Really good quality”
“bright thank you Amazon”
“My favourite colour in this range”
“is easy to use”
“Such a shame bc the coverage is great”
“well worth the price lovely”
“Works pretty well”
What buyers complain about
“Faded almost immediately”
“after applying this dye my hair is now black”
“its also a tiny tub”
“After applying to my hair. previously bleached for a more vibrant colour green and all previous colour completely faded”
“quite pricey for the size”
“Couldnt handle my thick curly hair”
“nothing like the picture on the box”
“Staining”
“had leaked a little”
Top return reasons
Common questions
- Is green hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the green hair dye niche?
- 7 brands and 102 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in green hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Size-Overall. The return rate is 0.1%.
- When does demand for green hair dye peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the green hair dye niche?
- Listings span £4.68–£38.90; the average listing price is £9.32 (sweet spot $15–$100). The average incumbent carries 3,294 reviews — the moat a new listing must climb.