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Green Hair Dye

a small market ($48K/yr) — Green Hair Dye doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 12Growth 36Conversion 45Competition 71Returns 99Price range 70Avg price 28Brand share 26Review moat 32Quality gap 78
This niche Category average · 2,481 niches

Is Green Hair Dye profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Hair Dye is a £48K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Green Hair Dye: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +8.5% over the last 90 days and 3.6% of searches end in a purchase.

£48K

revenue / yr

Units sold / yr8K
Search volume / yr+8.5%143K
Conversion rate3.6%
Avg price£9.32

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers7 · 102
Top-5 product click share43%
Open market11%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement57%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews3,294

Top Green Hair Dye products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

102

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

43%

Top 20: 93%

Open market

5%

  • LIVE23%
  • Manic Panic23%
  • Crazy Color23%
  • La Riche14%
  • ARCTIC FOX7%
  • PaintGlow6%
  • Open — no brand owns it (1 brand, 5%)

Green Hair Dye demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume143KCVR3.6%Products30Brands7Top 5 Brands89%OOS Rate10.4%Rating4.3★Reviews3,294Avg BSR#188
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Green Hair Dye search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green hair dye84K/yr
  • dark green hair dye19K/yr
  • green hair dye permanent7K/yr
  • crazy colour green5K/yr
  • manic panic green7K/yr
  • manic panic hair dye green5K/yr
  • permanent green hair dye4K/yr
  • emerald green hair dye5K/yr
  • hair dye green4K/yr
  • crazy color hair dye green3K/yr

What reviews say buyers love and hate about Green Hair Dye

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Color65%

Awesome colour

Quality-Overall7%

Really good quality

Brightness/Shine/Glow4%

bright thank you Amazon

Suitability Colored Hair3%

My favourite colour in this range

Ease Of Use2%

is easy to use

What buyers complain about

83% of reviews
Color46%

Faded almost immediately

Suitability Colored Hair16%

after applying this dye my hair is now black

Size-Overall5%

its also a tiny tub

Hair Related4%

After applying to my hair. previously bleached for a more vibrant colour green and all previous colour completely faded

Value For Money3%

quite pricey for the size

Green Hair Dye return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
86%
2Color Fading/Discoloration
14%

Common Green Hair Dye questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Hair Dye 49/100 on Amazon United Kingdom — Skip it. The niche generates £48K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +8.5% over the last 90 days.
Search demand for Green Hair Dye on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.6× the quietest.