Is green gel nail polish profitable to sell on Amazon United Kingdom?

The niche generates £12K/yr across 50 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).

How competitive is the green gel nail polish niche?

19 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in green gel nail polish?

Top complaints mined from reviews: Thickness, Color, Moist/Dry. The return rate is 0.7%.

When does demand for green gel nail polish peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the green gel nail polish niche?

Listings span £2.71–£13.79; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 2,227 reviews — the moat a new listing must climb.

green gel nail polish

Skip it

Prices mostly outside the sweet spot ($2.71–$13.79) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,226.7

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.33

avg listing price — sweet spot $15–$100

Market size

Bad£12K

£12K/yr · 61K searches

Price range

Bad£2.71–£13.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, green gel nail polish is a £12K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

green gel nail polish market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £19K–£25K; units × avg price
Conversion rate: 3.2%
Avg BSR: #264
Page quality: 0%
Prime: 96%
Sponsored: 66%
Out of stock: 19.6%
Avg brand age: 34 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

19 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

25%

BLUESKY27%
MYLEE24%
PEACECOLOR8%
TOMICCA7%
Vishine5%
Yueshop4%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — +3.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top green gel nail polish search terms

green gel nail polish28K/yr +3.0%3.4% conv.
green gel polish10K/yr +2.1%3.2% conv.
mylee gel polish green5K/yr +14.7%3.9% conv.
gel nail polish green5K/yr +14.8%3.5% conv.
mylee green gel polish4K/yr +17.3%4.4% conv.
olive green gel nail polish3K/yr +3.0%6.3% conv.
dark green gel nail polish5K/yr -35.1%5.1% conv.

All search terms

Top green gel nail polish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mylee Gel Nail Polish 8ml [Green Velvet] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Green Range] - Long Lasting & Easy to Apply

MYLEE£7.134.5★237 rev

PEACECOLOR Gel Nail Polish Set 6 Colours Spring Summer Green Jelly Gel Nail Polish Set 10ML Soak Off U V Gel Nail Art Set DIY Manicure Salon and Home St Patricks Gift

PEACECOLOR£5.614.0★506 rev

TOMICCA 4 Vegan Green Soak Off Gel Nail Polish Set - Long Lasting Salon Quality Emerald/Leaf/Mint/Olive Shades Professional UV LED Lamp Cure Nail Art Kit with Glossy Finish (8ml x4)

TOMICCA£6.034.2★567 rev

Bluesky Gel Nail Polish 10ml Funny Money - AW2307 Green Soak-Off Gel Polish for Manicure Professional Salon & Home Use Long Lasting Chip Resistant Requires Curing Under UV/LED Lamp

BLUESKY£6.524.3★39 rev

BLUESKY Gel Nail Polish Benefit Of The Doubt SS2303 Pale Green Long Lasting Chip Resistant 5 ml Requires Drying Under UV LED Lamp

BLUESKY£4.124.3★178 rev

Newest

by launch date

PEACECOLOR 15ml Cat Eye Gel Nail Polish Green Glitter Magnetic Nail Art Pink Cat Eye Effect Soak Off U V Curing Nail Varnish Long-Lasting

PEACECOLOR£4.743 rev

6mo ago

INPING Gel Nail Polish HEMA-FREE TPO-FREE 6 Colors Green Cyan Evergreen Dark Green Gel Polish Set Spring Summer Soak-Off UV/LED Nail Polishes Easter Day Women DIY Manicure Salon 8 ML

INPING£6.64121 rev

6mo ago

Mylee Gel Nail Polish 8ml [Oasis] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Green Range] - Long Lasting & Easy to Apply

MYLEE£7.63237 rev

11mo ago

PEACECOLOR Gel Nail Polish Set 6 Colours Spring Summer Green Jelly Gel Nail Polish Set 10ML Soak Off U V Gel Nail Art Set DIY Manicure Salon and Home St Patricks Gift

PEACECOLOR£5.61506 rev

11mo ago

Mylee Gel Nail Polish 8ml [Matcha Latte] - UV/LED Soak-Off Nail Art Manicure Pedicure for Professional Salon & Home Use [Green Range] - Long Lasting & Easy to Apply

MYLEE£7.90237 rev

1y ago

What buyers say about green gel nail polish

What buyers praise and complain about, mined from review topics.

What buyers love

Color44%

“good green”

Ease Of Application10%

“Applies nicely”

Durability7%

“Lasts for weeks”

Quality-Overall7%

“high-quality set that makes a wonderful gift idea”

Ease Of Use5%

“Easy to use”

Soft Feel4%

“The application is also very smooth, cures well, shiny even without top coat”

Texture/Consistency-Overall4%

“Perfect consistency, easy to build up the colour for the desired effect”

Advertised Vs Actual Product3%

“As described”

Value For Money3%

“Great value for this duo pack of nail gels”

Paint Quality2%

“Beautiful Polish”

What buyers complain about

Thickness18%

“thick in the bottle”

Color14%

“I only bought it as I wanted a really pale green”

Moist/Dry14%

“After 2 hours, my nails were still wet”

Size-Overall7%

“Small”

Paint Quality7%

“Awful its like water to paint on takes forever to dry 10 minutes its been on still not dry because its so thin its gone over my nails onto my fingers”

Adhesion/Stickiness5%

“Also need a top coat because this will stay sticky after cured”

Top return reasons

Color65%

Advertised Vs Actual Product6%

Adhesion/Stickiness5%

Functionality-Overall5%

Brightness/Shine/Glow4%

Moist/Dry3%

Certifications2%

Suitability Dry Skin2%

Quality-Overall2%

Compatibility-Overall2%

Common questions

Is green gel nail polish profitable to sell on Amazon United Kingdom?: The niche generates £12K/yr across 50 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).
How competitive is the green gel nail polish niche?: 19 brands and 25 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in green gel nail polish?: Top complaints mined from reviews: Thickness, Color, Moist/Dry. The return rate is 0.7%.
When does demand for green gel nail polish peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the green gel nail polish niche?: Listings span £2.71–£13.79; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 2,227 reviews — the moat a new listing must climb.