green eyeshadow
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($2.65–$9.73) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,538.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.05avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 94K searches
Price range
Bad£2.65–£9.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, green eyeshadow is a £28K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
green eyeshadow market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 7.8%
- Avg brand age
- 36 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
87
Top-5 brand share
36%
Top 20: 85%
Top-5 click share
32%
Top 20: 77%
Open market
59%
- HIVETZ9%
- Kiko Milano8%
- Generic7%
- Boobeen6%
- ZoeyShine6%
- Maybelline6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -11.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×
Top green eyeshadow search terms
- green eyeshadow61K/yr
- green eyeshadow palette21K/yr
- green eye shadow7K/yr
- green glitter eyeshadow5K/yr
Top green eyeshadow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shimmer & Glitter Eye Shadow Palette - Highly Pigmented Green Eyeshadows 3 Brushes Included
HIVETZ£3.374.4★111 rev
Green Smokey Eyeshadow Palette 9 Highly Pigmented Matte & Shimmer Shades Waterproof & Long-Lasting with Dual-Ended Brush Beginner-Friendly Eye Shadow for Daily Party Festival Makeup
Generic£4.314.0★64 rev
Green-Toned 4-Color Matte & Shimmer Eyeshadow Palette - Long-Lasting & Waterproof Compact Eye Makeup with Glitter Mermaid Effect - Neutral Travel-Size Palette for Daily Use (Green)
ZoeyShine£4.404.3★27 rev
LOREAL Eyeshadows
L'Oreal Paris£4.513.6★81 rev
Boobeen Colorful Eyeshadow Palette Makeup-16 Colors Matte and Glitter Eyeshadow Bright Eyeshadow palettes Blendable Easy to Build Dramatic Glamour Looks
Boobeen£8.304.2★1,139 rev
Newest
by launch date
Green Smokey Palette 9 Matte & Shimmer Shades Highly Pigmented & Waterproof Long-Lasting with Dual-Ended Brush Beginner-Friendly for Daily & Party Makeup
GLAMVIV£3.461 rev
U-Shinein Chameleon Eyeshadow Holographic Multichrome Glitter Eyeshadow Colour Shift Effect for Green Makeup Highly Pigmented&Long Lasting Shimmer Green
U-Shinein£5.7026 rev
Shimmer Green Single Eyeshadow High Pigmented Cool Tone Pressed Powder Waterproof Eye Shadow for Women Smooth Blendable Formula for Brightening & Smo/ky Looks Long Lasting for All Skin Tones(Green)
Siyiwen£2.7018 rev
QUIWEN 16 Colour Eyeshadow Palette: Earth Neutrals & Olive Green Tones - Highly Pigmented Matte and Shimmer Finishes - Long Lasting Blendable Eye Makeup with Built-in Mirror
QUIWEN£4.575 rev
Green-Toned 4-Color Matte & Shimmer Eyeshadow Palette - Long-Lasting & Waterproof Compact Eye Makeup with Glitter Mermaid Effect - Neutral Travel-Size Palette for Daily Use (Green)
ZoeyShine£4.4027 rev
Trending
90-day click momentumGreen Smokey Palette 9 Matte & Shimmer Shades Highly Pigmented & Waterproof Long-Lasting with Dual-Ended Brush Beginner-Friendly for Daily & Party Makeup
GLAMVIV£3.465.0★
U-Shinein Chameleon Eyeshadow Holographic Multichrome Glitter Eyeshadow Colour Shift Effect for Green Makeup Highly Pigmented&Long Lasting Shimmer Green
U-Shinein£5.703.3★
Shimmer Green Single Eyeshadow High Pigmented Cool Tone Pressed Powder Waterproof Eye Shadow for Women Smooth Blendable Formula for Brightening & Smo/ky Looks Long Lasting for All Skin Tones(Green)
Siyiwen£2.704.4★
QUIWEN 16 Colour Eyeshadow Palette: Earth Neutrals & Olive Green Tones - Highly Pigmented Matte and Shimmer Finishes - Long Lasting Blendable Eye Makeup with Built-in Mirror
QUIWEN£4.573.4★
Green Smokey Eyeshadow Palette 9 Shades Matte & Shimmer Green Eyeshadow Waterproof Long-Lasting Eye Shadows with Dual-Ended Brush Beginner-Friendly for Daily Party Festival Makeup
UniiWeel£3.443.6★
What buyers say about green eyeshadow
What buyers praise and complain about, mined from review topics.What buyers love
“Great shades”
“Great price at £9.99”
“Great for adding something bold to a makeup look and definitely stands out”
“Good application”
“It stays on all day”
“This eye shadow is very nice it goes on well”
“Amazing glitter”
“Looks good on not too heavy looking”
“just what I wanted”
“They are smooth and glide on”
What buyers complain about
“The quality is low”
“Not very pigmented”
“there is not much shimmer”
“All dried up when I got it today”
“The pictures don't make it clear that rather than green”
“Also, it never set to a powdery finish, just remained sticky on my eyelids, which felt unpleasant”
“not as good coverage as I thought it would be”
“Very small”
“Terrible to open”
“Avoid at all cost”
Top return reasons
Common questions
- Is green eyeshadow profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 48 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the green eyeshadow niche?
- 37 brands and 87 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 36% of demand.
- What do buyers complain about in green eyeshadow?
- Top complaints mined from reviews: Quality-Overall, Color, Brightness/Shine/Glow. The return rate is 0.5%.
- When does demand for green eyeshadow peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the green eyeshadow niche?
- Listings span £2.65–£9.73; the average listing price is £5.05 (sweet spot $15–$100). The average incumbent carries 3,539 reviews — the moat a new listing must climb.