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Green Eyeshadow

Green Eyeshadow shows low returns (0.5%), but prices mostly outside the sweet spot ($2.65–$9.73) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 7Growth 19Conversion 65Competition 83Returns 98Price range 0Avg price 14Brand share 96Review moat 30Quality gap 84
This niche Category average · 2,481 niches

Is Green Eyeshadow profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Eyeshadow is a £28K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Green Eyeshadow: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -11.7% over the last 90 days and 5.8% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr8K
Search volume / yr-11.7%94K
Conversion rate5.8%
Avg price£5.05

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers37 · 87
Top-5 product click share32%
Open market64%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement75%
New entrants (1y)15· 0 succeeded
Avg rating4.2★
Avg reviews3,539

Top Green Eyeshadow products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£828£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

87

Top-5 brand share

36%

Top 20: 85%

Top-5 click share

32%

Top 20: 77%

Open market

59%

  • HIVETZ9%
  • Kiko Milano8%
  • Generic7%
  • Boobeen6%
  • ZoeyShine6%
  • Maybelline6%

Green Eyeshadow demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume94KCVR5.8%Products48Brands37Top 5 Brands36%OOS Rate7.8%Rating4.2★Reviews3,539Avg BSR#299
8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Top Green Eyeshadow search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green eyeshadow61K/yr
  • green eyeshadow palette21K/yr
  • green eye shadow7K/yr
  • green glitter eyeshadow5K/yr

What reviews say buyers love and hate about Green Eyeshadow

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Color51%

Great shades

Value For Money11%

Great price at £9.99

Quality-Overall6%

Great for adding something bold to a makeup look and definitely stands out

Ease Of Application6%

Good application

Durability5%

It stays on all day

What buyers complain about

69% of reviews
Quality-Overall23%

The quality is low

Color12%

Not very pigmented

Brightness/Shine/Glow6%

there is not much shimmer

Moist/Dry6%

All dried up when I got it today

Advertised Vs Actual Product5%

The pictures don't make it clear that rather than green

Green Eyeshadow return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
26%
2Quality-Overall
11%
3Advertised Vs Actual Product
10%
4Product Condition
10%
5Smell
9%

Common Green Eyeshadow questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Eyeshadow 53/100 on Amazon United Kingdom — Worth a look. The niche generates £28K/yr across 48 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.
Search demand for Green Eyeshadow on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.9× the quietest.