green concealer
Skip itSoft demand (-8.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£2.74–£26.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,084.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay£126K£126K/yr · 105K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£8.47avg listing price — sweet spot $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, green concealer is a £126K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
green concealer market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £85K–£106K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 1.6%
- Avg brand age
- 46 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
145
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
21%
- e.l.f.31%
- Maybelline14%
- L'Oreal Paris12%
- Erborian11%
- Essence Cosmetics6%
- Revolution Skincare London4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 3.6×
Top green concealer search terms
- green colour corrector27K/yr
- green concealer19K/yr
- redness corrector9K/yr
- green concealer for redness7K/yr
- green colour corrector for redness6K/yr
- green cream for redness6K/yr
- green primer for redness5K/yr
- rosacea corrector2K/yr
- colour correcting cream4K/yr
- green corrector for redness4K/yr
Top green concealer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Camo Colour Corrector Hydrating & Long-Lasting Colour Corrector For Camouflaging Discolouration Dullness & Redness Vegan & Cruelty-Free Green
e.l.f.£4.014.1★16,973 rev
Maybelline New York Eraser Eye Colour Correcting Concealer Counteracts Redness for a Natural Soft-Focus Finish Dermatologist Tested & Suitable for Sensitive Skin (151 Green)
Maybelline£5.124.4★6,502 rev
LOréal Paris Magic CC Cream with SPF 11 Anti-Redness and Colour Correcting With Vitamins B5 and E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml
L'Oreal Paris£6.494.3★6,843 rev
Erborian - CC Red Correct - Anti Redness Tinted Face Cream with Centella Asiatica Panthenol and Bisabolol - Green Neutralizing Shade with SPF 30 - Light Coverage - 15ml - Korean Cosmetic
Erborian£13.434.5★110 rev
essence CORRECT & CONCEAL anti redness concealer colour correcting natural (3.5ml)
Essence Cosmetics£2.744.2★1,206 rev
Newest
by launch date
Dr.Jart+ Cicapair Soothing Colour Correcting Treatment SPF 30 with Centella Asiatica Extracts | cc cream | Rosacea Treatment | Korean Skin Care 15 ml
Dr. Jart£14.1486 rev
Erborian - CC Red Correct - Anti Redness Tinted Face Cream with Centella Asiatica Panthenol and Bisabolol - Green Neutralizing Shade with SPF 30 - Light Coverage - 15ml - Korean Cosmetic
Erborian£13.43110 rev
Erborian - CC Red Correct - Anti Redness Tinted Face Cream with Centella Asiatica Panthenol and Bisabolol - Green Neutralizing Shade with SPF 30 - Light Coverage - 40ml - Korean Cosmetic
Erborian£26.506,185 rev
MCoBeauty 4-in-1 Conceal & Prime Colour Corrector - Green
MCoBeauty£4.6741 rev
Anti-redness Face Primer Green Colour Corrector Make Up Primer For Red & Blemished Skin Pore Minimizer Balance Skin Tone Moisturising Foundation Base Grips Makeup To Last Hydrating Isolation
Maggikey£4.1458 rev
Trending
90-day click momentumessence CORRECT & CONCEAL anti redness concealer colour correcting natural (3.5ml)
Essence Cosmetics£2.744.2★
Erborian - CC Red Correct - Anti Redness Tinted Face Cream with Centella Asiatica Panthenol and Bisabolol - Green Neutralizing Shade with SPF 30 - Light Coverage - 15ml - Korean Cosmetic
Erborian£13.434.5★
Dr.Jart+ Cicapair Soothing Colour Correcting Treatment SPF 30 with Centella Asiatica Extracts | cc cream | Rosacea Treatment | Korean Skin Care 15 ml
Dr. Jart£14.144.3★
Erborian - CC Red Correct - Anti Redness Tinted Face Cream with Centella Asiatica Panthenol and Bisabolol - Green Neutralizing Shade with SPF 30 - Light Coverage - 40ml - Korean Cosmetic
Erborian£26.504.5★
MCoBeauty 4-in-1 Conceal & Prime Colour Corrector - Green
MCoBeauty£4.674.2★
What buyers say about green concealer
What buyers praise and complain about, mined from review topics.What buyers love
“as I have combination skin thats quite a plus”
“Excellent Product”
“The coverage is buildable”
“The colour difference is really really good”
“This is not expensive”
“Works really well”
“The texture is smooth”
“It felt moisturising and soft”
“It covered my red patches really well”
“I have been using this cc cream for a few years and had always found it easy to put on nice and light weight”
What buyers complain about
“completely the wrong colour”
“Absolute waste of money”
“Didn't do it's job”
“this isnt for fair skin at all”
“The cream/ foundation is very thick”
“drying which is disappointing given the price point”
“Not full coverage”
“Poor quality”
“dry skin it looks very odd”
“Please note that it is quite small”
Top return reasons
Common questions
- Is green concealer profitable to sell on Amazon United Kingdom?
- The niche generates £126K/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the green concealer niche?
- 14 brands and 145 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in green concealer?
- Top complaints mined from reviews: Color, Value For Money, Functionality-Overall. The return rate is 0.2%.
- When does demand for green concealer peak?
- Demand peaks in Mar–Apr; the busiest month runs 3.6× the quietest.
- What does it cost to enter the green concealer niche?
- Listings span £2.74–£26.50; the average listing price is £8.47 (sweet spot $15–$100). The average incumbent carries 3,084 reviews — the moat a new listing must climb.