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Green Concealer

Fail

Demand is soft, at -8.1% this quarter, so Green Concealer is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£126K/yr105K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
71%top-5 click share · 14 brands · 145 sellers

Flapen Score

Green Concealer against its category

The dotted line is the Beauty average. Past it, Green Concealer is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Concealer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Concealer 105K times last year and spent an estimated £126K. The top 5 brands take 76% of clicks. Demand peaks in Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
14.2%
Market size, estimated
£126Ka year
Peak month
March3.6× the quietest month
Top search term
green colour corrector27K searches a year

02 · Price

A sale here is worth £8.47.

Listings sell for £8.47 on average, from £2.74 to £26.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £8.47 that is £4K to £6K a year per listing.

Average price
£8.47under the $15 to $100 sweet spot
Price range
£2.74–£26.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #52 within Make-up. It carries 3,084 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#52in Make-up
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,084per listing
Listings tracked
17

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Green Concealer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

14 rising

Sellers

145

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

  • Brand 131%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 56%
  • Brand 64%

Demand

Green Concealer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.6×

Search terms

Top Green Concealer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green colour corrector27K/yr
  • green concealer19K/yr
  • redness corrector9K/yr
  • green concealer for redness7K/yr
  • green colour corrector for redness6K/yr
  • green cream for redness6K/yr
  • green primer for redness5K/yr
  • rosacea corrector2K/yr
  • colour correcting cream4K/yr
  • green corrector for redness4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Concealer

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
16%of negative reviews mention “Color”
0.2%of orders come back
“completely the wrong colour”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Green Concealer questions

Answered from the same tracked data.