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Green Concealer

soft demand (-8.1% this quarter) — Green Concealer doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 29Growth 21Conversion 96Competition 25Returns 99Price range 48Avg price 24Brand share 49Review moat 34Quality gap 79
This niche Category average · 2,481 niches

Is Green Concealer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Green Concealer is a £126K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 49/100.

Green Concealer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.1% over the last 90 days and 14.2% of searches end in a purchase.

£126K

revenue / yr

Units sold / yr13K
Search volume / yr-8.1%105K
Conversion rate14.2%
Avg price£8.47

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers14 · 145
Top-5 product click share71%
Open market24%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)4· 3 succeeded
Avg rating4.2★
Avg reviews3,084

Top Green Concealer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

145

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

  • e.l.f.31%
  • Maybelline14%
  • L'Oreal Paris12%
  • Erborian11%
  • Essence Cosmetics6%
  • Revolution Skincare London4%

Green Concealer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR14.2%Products17Brands14Top 5 Brands76%OOS Rate1.6%Rating4.2★Reviews3,084Avg BSR#52
9K7KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.6×

Top Green Concealer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • green colour corrector27K/yr
  • green concealer19K/yr
  • redness corrector9K/yr
  • green concealer for redness7K/yr
  • green colour corrector for redness6K/yr
  • green cream for redness6K/yr
  • green primer for redness5K/yr
  • rosacea corrector2K/yr
  • colour correcting cream4K/yr
  • green corrector for redness4K/yr

What reviews say buyers love and hate about Green Concealer

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Suitability Combination Skin17%

as I have combination skin thats quite a plus

Quality-Overall12%

Excellent Product

Coverage10%

The coverage is buildable

Color9%

The colour difference is really really good

Value For Money8%

This is not expensive

What buyers complain about

55% of reviews
Color16%

completely the wrong colour

Value For Money7%

Absolute waste of money

Functionality-Overall6%

Didn't do it's job

Suitability Combination Skin4%

this isnt for fair skin at all

Thickness4%

The cream/ foundation is very thick

Green Concealer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
16%
2Functionality-Overall
11%
3Moist/Dry
9%
4Leak-Proof
8%
5Color
7%

Common Green Concealer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Green Concealer 49/100 on Amazon United Kingdom — Skip it. The niche generates £126K/yr across 17 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -8.1% over the last 90 days.
Search demand for Green Concealer on Amazon United Kingdom peaks in Mar–Apr, where the busiest month runs 3.6× the quietest.