Is grapeseed oil profitable to sell on Amazon United Kingdom?

The niche generates £191K/yr across 20 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the grapeseed oil niche?

13 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in grapeseed oil?

Top complaints mined from reviews: Oily/Greasy, Smell, Ease Of Use. The return rate is 0.2%.

When does demand for grapeseed oil peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the grapeseed oil niche?

Listings span £2.78–£34.26; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 7,699 reviews — the moat a new listing must climb.

grapeseed oil

Worth a look

Shows low returns (0.2%), but soft demand (-14.3% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.78–£34.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Avg price

Okay£11.81

avg listing price — sweet spot $15–$100

Market size

Okay£191K

£191K/yr · 117K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,699.45

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, grapeseed oil is a £191K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

grapeseed oil market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £177K–£236K; units × avg price
Conversion rate: 13.8%
Avg BSR: #109
Page quality: 0%
Prime: 85%
Sponsored: 60%
Out of stock: 1.3%
Avg brand age: 83 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

17%

The Soapery26%
Pure World17%
Handcraft Blends13%
freshskin beauty ltd12%
Naissance8%
MAYJAM7%
Open — no brand owns it (7 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top grapeseed oil search terms

grapeseed oil74K/yr -7.4%11.4% conv.
grapeseed oil massage17K/yr -35.1%13.5% conv.
grape seed oil9K/yr -15.4%8.5% conv.
grapeseed oil for skin3K/yr +59.5%10.6% conv.
grapeseed oil for hair5K/yr -32.8%5.1% conv.
organic grapeseed oil4K/yr -13.1%8.4% conv.
grapeseed massage oil2K/yr -40.9%15.6% conv.
grapseed oil3K/yr -38.9%10.8% conv.

All search terms

Top grapeseed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grapeseed Oil 1 Litre - Cosmetic Grade - Also a Carrier Oil for Massage and Aromatherapy

The Soapery£8.664.6★2,013 rev

Handcraft Blends Grapeseed Oil - Cold-Pressed 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body - Hexane-Free

Handcraft Blends£5.784.5★122,100 rev

MAYJAM Organic Grapeseed Oil - 473ML - Cold Pressed Natural Moisturizer Premium Grade Carrier Oil for Skin and Hair Ideal for Massage Beauty Skin Care and Aromatherapy

MAYJAM£8.344.5★1,297 rev

Pure World Natural Grapeseed Oil REAL100% Pure and Undiluted. 100ml. Premium Italian Quality Grapeseed Oil Aromatherapy Massage Skin Nails Body and Face Food Grade

Pure World£5.914.5★5,829 rev

Freshskin Beauty LTD | Grapeseed Oil 1 Litre 100% Pure & Natural Cold Pressed Carrier Oil - Ideal for Hair Skin Massage Face Beard and Aromatherapy (1000ml)

freshskin beauty ltd£8.584.6★512 rev

Newest

by launch date

Grape Seed Oil 250 ml Natural Cold-Pressed Oil for Cooking by BIOHERBA (250)

BIOHERBA£9.6925 rev

1y ago

MAYJAM Organic Grapeseed Oil - 473ML - Cold Pressed Natural Moisturizer Premium Grade Carrier Oil for Skin and Hair Ideal for Massage Beauty Skin Care and Aromatherapy

MAYJAM£8.341,297 rev

1y ago

Lucemill Grapeseed Oil | 1 Litre (1L) | 100% Pure Cold-Pressed Carrier Oil | Lightweight Moisturising Oil for Skin & Hair | Massage & Beauty Use

Lucemill£8.2582 rev

2y ago

Pure World Natural Grapeseed Oil 100% Pure and Undiluted. 250ml. Premium Italian Quality Grapeseed oil Aromatherapy Massage Skin Nails Body and Face Edible Vegan

Pure World£8.065,557 rev

2y ago

Pure World Natural Grapeseed Oil REAL100% Pure and Undiluted. 100ml. Premium Italian Quality Grapeseed Oil Aromatherapy Massage Skin Nails Body and Face Food Grade

Pure World£5.915,829 rev

3y ago

What buyers say about grapeseed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Brilliant quality”

Value For Money12%

“affordable price”

Advertised Vs Actual Product8%

“is as advertised”

Suitability Oily Skin8%

“Amazing for hair growth mixed with other oils from same company”

Oily/Greasy5%

“Lovely oil”

Texture/Consistency-Overall4%

“Great texture”

Suitability Dry Skin3%

“Best oil for hair and dry skin”

Smell3%

“Fragrance is good and appearance”

Massage Quality3%

“Very good as a massage oil”

Weight Light3%

“Very smooth lightweight”

What buyers complain about

Oily/Greasy25%

“Oil up”

Smell20%

“Zero grapeseed scent”

Ease Of Use10%

“Can't get cap off”

Texture/Consistency-Overall10%

“However I have noticed occasionally small white grain like texture when massaging”

Allergies10%

“Gave me acne”

Material Quality5%

“Value for money isnt too bad just wish it was in glass and not plastic”

Skin Health5%

“burns my skin”

Top return reasons

Leak-Proof42%

Smell16%

Oily/Greasy10%

Size-Overall7%

Advertised Vs Actual Product4%

Ingredients-Overall2%

Absorbency2%

Age Suitability2%

Quality-Overall2%

Suitability Short Hair2%

Common questions

Is grapeseed oil profitable to sell on Amazon United Kingdom?: The niche generates £191K/yr across 20 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the grapeseed oil niche?: 13 brands and 19 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in grapeseed oil?: Top complaints mined from reviews: Oily/Greasy, Smell, Ease Of Use. The return rate is 0.2%.
When does demand for grapeseed oil peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the grapeseed oil niche?: Listings span £2.78–£34.26; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 7,699 reviews — the moat a new listing must climb.