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Grapeseed Oil

Grapeseed Oil shows low returns (0.2%), but soft demand (-14.3% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 38Growth 18Conversion 96Competition 54Returns 99Price range 61Avg price 48Brand share 49Review moat 23Quality gap 28
This niche Category average · 2,481 niches

Is Grapeseed Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grapeseed Oil is a £191K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Grapeseed Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.3% over the last 90 days and 13.8% of searches end in a purchase.

£191K

revenue / yr

Units sold / yr20K
Search volume / yr-14.3%117K
Conversion rate13.8%
Avg price£11.81

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 19
Top-5 product click share53%
Open market24%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews7,699

Top Grapeseed Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£19K£29K£38K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

19

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

17%

  • The Soapery26%
  • Pure World17%
  • Handcraft Blends13%
  • freshskin beauty ltd12%
  • Naissance8%
  • MAYJAM7%
  • Open — no brand owns it (7 brands, 17%)

Grapeseed Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR13.8%Products20Brands13Top 5 Brands76%OOS Rate1.3%Rating4.6★Reviews7,699Avg BSR#109
5K4KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Grapeseed Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • grapeseed oil74K/yr
  • grapeseed oil massage17K/yr
  • grape seed oil9K/yr
  • grapeseed oil for skin3K/yr
  • grapeseed oil for hair5K/yr
  • organic grapeseed oil4K/yr
  • grapeseed massage oil2K/yr
  • grapseed oil3K/yr

What reviews say buyers love and hate about Grapeseed Oil

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall29%

Brilliant quality

Value For Money12%

affordable price

Advertised Vs Actual Product8%

is as advertised

Suitability Oily Skin8%

Amazing for hair growth mixed with other oils from same company

Oily/Greasy5%

Lovely oil

What buyers complain about

85% of reviews
Oily/Greasy25%

Oil up

Smell20%

Zero grapeseed scent

Ease Of Use10%

Can't get cap off

Texture/Consistency-Overall10%

However I have noticed occasionally small white grain like texture when massaging

Allergies10%

Gave me acne

Grapeseed Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
42%
2Smell
16%
3Oily/Greasy
10%
4Size-Overall
7%
5Advertised Vs Actual Product
4%

Common Grapeseed Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grapeseed Oil 50/100 on Amazon United Kingdom — Worth a look. The niche generates £191K/yr across 20 tracked products. Search demand moved -14.3% over the last 90 days.
Search demand for Grapeseed Oil on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.6× the quietest.