Granny Wig
MaybeThe top 5 products take only 24% of clicks. But demand is soft, at -28.1% this quarter, so Granny Wig is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 2,481 Beauty niches · +11 vs the category median of 4758
- Market size
- £129K/yr249K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 24%top-5 click share · 45 brands · 85 sellers
Flapen Score
Granny Wig against its category
The dotted line is the Beauty average. Past it, Granny Wig is stronger. Inside it, weaker.
Market
The Granny Wig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Granny Wig 249K times last year and spent an estimated £129K. The top 5 brands take 44% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £129Ka year
- Peak month
- March3.3× the quietest month
- Top search term
- old lady fancy dress48K searches a year
02 · Price
A sale here is worth £12.54.
Listings sell for £12.54 on average, from £6.23 to £27.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.54 that is £1K to £3K a year per listing.
- Average price
- £12.54under the $15 to $100 sweet spot
- Price range
- £6.23–£27.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #524 within Hair Extensions, Wigs & Accessories. It carries 184 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 18.1%
- Average rank
- #524in Hair Extensions, Wigs & Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 184per listing
- Listings tracked
- 72
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Granny Wig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Glirop 8PCS Old Lady Costume Set Grandma Fancy Dress Kit with Grey Granny Wigs Hairnets Cane Necklaces Bracelets Earrings Glasses Eyeglass Chains Old Lady Accessories for Halloween World Booking Day
- Price
- £10.34
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 1y ago
HENBRANDT Naughty Grandma Fancy Dress Costume - Hilarious Granny Pink Floral Dress & Blue Cardigan One Size Adult Outfit for Birthday Parties Retirement Celebrations Stag Nights Halloween
- Price
- £16.53
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 7y ago
Kyndara 9pcs Old Lady Fancy Dress Kit for Women Granny Costume Accessory Set with Wig Pearl Necklace Bracelet Earrings Bag Glasses Walking Stick for Adult Christmas Halloween World Book Day Cosplay
- Price
- £11.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
AYYOHON Old Lady Costume for Women Grandma Costume Kit with Nightgown Old Lady Dress Granny Costume Halloween Outfits L/XL
- Price
- £26.04
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
AYYOHON Old Lady Costume for Women Grandma Costume Kit with Nightgown Old Lady Dress Granny Costume Halloween Outfits L/XL
- Price
- £26.52
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lrrtdepy Old Lady Costume Set for Women Granny Fancy Dress with Silver Curly Wig Glasses Pearl Jewelry Lace Shawl Inflatable Cane for Halloween Cosplay Party Grandma Dress Up Accessories
- Price
- £11.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Vlazom Womens Nighties Printed Pleated Nightdress Soft Cotton Long Nightgowns Loose Nightgshirt with Pockets White & Red Flower M
- Price
- £10.95
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago
Kyndara 9pcs Old Lady Fancy Dress Kit for Women Granny Costume Accessory Set with Wig Pearl Necklace Bracelet Earrings Bag Glasses Walking Stick for Adult Christmas Halloween World Book Day Cosplay
- Price
- £11.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Vlazom Womens Long Nightgown Pleated Casual Nightdress Short Sleeve Soft Nighties Nightwear with Pockets Cobalt Blue Flower XL
- Price
- £10.97
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 1y ago
Vlazom Womens Nighties Button Front Long Nightdress Pleated Lace Nightgowns Luxury Soft Touch Nightgshirt with Pockets Cobalt Blue Flower M
- Price
- £11.01
- Rating
- 4.4/5
- Reviews
- 107
- Age
- 1y ago
Newest
by launch dateLrrtdepy Old Lady Costume Set for Women Granny Fancy Dress with Silver Curly Wig Glasses Pearl Jewelry Lace Shawl Inflatable Cane for Halloween Cosplay Party Grandma Dress Up Accessories
- Price
- £11.59
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
9PCS Old Lady Fancy Dress Accessories Set with Grey Curly Wig Pearl Necklace Bracelet Earrings Glasses Chain Leopard Scarf and Walking Stick Granny Costume for Halloween World Book Day (Headscarf)
- Price
- £8.88
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Kyndara 9pcs Old Lady Fancy Dress Kit for Women Granny Costume Accessory Set with Wig Pearl Necklace Bracelet Earrings Bag Glasses Walking Stick for Adult Christmas Halloween World Book Day Cosplay
- Price
- £11.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
MOSNOW 9pcs Granny Costume Set for Adult Women - Grey Wig & Glasses Included | Instant Old Lady Fancy Dress Kit with Pearl Jewelry & Accessories | Easy Wear Realistic Material
- Price
- £11.79
- Rating
- 1.8/5
- Reviews
- 4
- Age
- 7mo ago
GSrenyu 8Pcs Old Lady Fancy Dress Set Granny Costume Set Granny Wig Leopard Scarf Necklace Bracelet Earring Glasses Chain Glasses Hair Net Old Lady Accessories for Halloween World Book Day Carnival
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
45 rising
Sellers
85
Est. top-5 brand share
44%
Top 20: 84%
Est. top-5 click share
24%
Top 20: 60%
Open market
50%
- Vlazom12%
- AYYOHON11%
- GLGHMH8%
- Glirop7%
- iTRONiK6%
- HENBRANDT6%
Demand
Granny Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Granny Wig search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- old lady fancy dress48K/yr
- granny costume37K/yr
- granny wig37K/yr
- old lady wig20K/yr
- granny outfit13K/yr
- granny dress11K/yr
- granny fancy dress9K/yr
- old lady costume12K/yr
- old lady dress8K/yr
- granny outfits fancy dress adult7K/yr
Reviews and returns
What reviews say buyers love and hate about Granny Wig
We read the reviews and the return reasons for every product selling here.
“Poor quality hair falls out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Granny Wig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data