Granny Wig
MaybeThe top 5 products take only 24% of clicks. But demand is soft, at -28.1% this quarter, so Granny Wig is a Maybe.
- Flapen Score
- 58 / 100Top 9% of 2,481 Beauty niches · +11 vs the category median of 4758
- Market size
- £129K/yr249K searches / yr
- 90-day growth
- -28.1%search demand this quarter
- Competition
- 24%top-5 click share · 45 brands · 85 sellers
Flapen Score
Granny Wig against its category
The dotted line is the Beauty average. Past it, Granny Wig is stronger. Inside it, weaker.
Market
The Granny Wig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Granny Wig 249K times last year and spent an estimated £129K. The top 5 brands take 44% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 249K
- Growth, 90 days vs prior 90
- -28.1%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £129Ka year
- Peak month
- March3.3× the quietest month
- Top search term
- old lady fancy dress48K searches a year
02 · Price
A sale here is worth £12.54.
Listings sell for £12.54 on average, from £6.23 to £27.09. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £12.54 that is £1K to £3K a year per listing.
- Average price
- £12.54under the $15 to $100 sweet spot
- Price range
- £6.23–£27.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #524 within Hair Extensions, Wigs & Accessories. It carries 184 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 97%
- Out of stock, average day
- 18.1%
- Average rank
- #524in Hair Extensions, Wigs & Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 184per listing
- Listings tracked
- 72
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Granny Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
45 rising
Sellers
85
Top-5 brand share
44%
Top 20: 84%
Top-5 click share
24%
Top 20: 60%
Open market
50%
- Brand 112%
- Brand 211%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Granny Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Granny Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- old lady fancy dress48K/yr
- granny costume37K/yr
- granny wig37K/yr
- old lady wig20K/yr
- granny outfit13K/yr
- granny dress11K/yr
- granny fancy dress9K/yr
- old lady costume12K/yr
- old lady dress8K/yr
- granny outfits fancy dress adult7K/yr
Reviews and returns
What reviews say buyers love and hate about Granny Wig
We read the reviews and the return reasons for every product selling here.
“Poor quality hair falls out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Granny Wig questions
Answered from the same tracked data.