Gradual Tan
MaybeAn estimated 0.0% of orders come back. But prices span $3.36–$13.93, mostly outside the sweet spot, so Gradual Tan is a Maybe.
- Flapen Score
- 54 / 100Top 19% of 2,481 Beauty niches · +7 vs the category median of 4754
- Market size
- £576K/yr1.1M searches / yr
- 90-day growth
- +141.0%search demand this quarter
- Competition
- 71%top-5 click share · 8 brands · 145 sellers
Flapen Score
Gradual Tan against its category
The dotted line is the Beauty average. Past it, Gradual Tan is stronger. Inside it, weaker.
Market
The Gradual Tan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gradual Tan 1.1M times last year and spent an estimated £576K. The top 5 brands take 94% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +141.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £576K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +141.0%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £576Ka year
- Peak month
- May4.8× the quietest month
- Top search term
- dove tanning moisturiser197K searches a year
02 · Price
A sale here is worth £7.32.
Listings sell for £7.32 on average, from £3.36 to £13.93. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At £7.32 that is £59K to £73K a year per listing.
- Average price
- £7.32under the $15 to $100 sweet spot
- Price range
- £3.36–£13.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £59K–£73K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Body. It carries 4,706 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Body
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,706per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Gradual Tan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
145
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
3%
- Brand 156%
- Brand 215%
- Brand 314%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Gradual Tan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
Search terms
Top Gradual Tan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dove tanning moisturiser197K/yr
- gradual tan172K/yr
- gradual tan moisturiser129K/yr
- bondi sands gradual tan87K/yr
- dove gradual tan74K/yr
- tanning moisturiser82K/yr
- self tanning lotion54K/yr
- tanning lotion45K/yr
- dove gradual tan medium to dark33K/yr
- dove tan32K/yr
Reviews and returns
What reviews say buyers love and hate about Gradual Tan
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gradual Tan questions
Answered from the same tracked data.