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Got2b

Fail

The top 5 brands take 100% of clicks, so Got2b is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£270K/yr392K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
71%top-5 click share · 5 brands · 134 sellers

Flapen Score

Got2b against its category

The dotted line is the Beauty average. Past it, Got2b is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Got2b market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Got2b 392K times last year and spent an estimated £270K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
392K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
13.4%
Market size, estimated
£270Ka year
Peak month
May6.0× the quietest month
Top search term
got2b190K searches a year

02 · Price

A sale here is worth £5.13.

Listings sell for £5.13 on average, from £3.46 to £12.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £5.13 that is £15K to £21K a year per listing.

Average price
£5.13under the $15 to $100 sweet spot
Price range
£3.46–£12.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£15K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hair Colour. It carries 10,870 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7in Hair Colour
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,870per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Got2b products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 24%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Got2b search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 6.0×

Search terms

Top Got2b search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • got2b190K/yr
  • hair powder women28K/yr
  • got2b powder28K/yr
  • got2be21K/yr
  • hairline powder24K/yr
  • got 2 be16K/yr
  • hairline powder women12K/yr
  • got to be13K/yr
  • sevich hair powder8K/yr
  • hair cover up powder7K/yr

Reviews and returns

What reviews say buyers love and hate about Got2b

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Residue”
0.1%of orders come back
“Too much residue”
A buyer, on “Residue”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Got2b questions

Answered from the same tracked data.