Got2b
brand-locked demand (top 5 brands take 100% of clicks) — Got2b doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Got2b profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Got2b is a £270K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Skip it — 42/100.
Got2b: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.1% over the last 90 days and 13.4% of searches end in a purchase.
£270K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 15 products
Top Got2b products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 11,826
- Age
- 15y ago
got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula
- Price
- £3.57
- Rating
- 4.7/5
- Reviews
- 12,525
- Age
- 17y ago
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
Got2B iStyler Long Lasting Hold No White Residue Silicone Free Texture Matt Finish Hair Clay 75 ml (Pack of 1)
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 652
- Age
- 10y ago
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago
Trending
90-day click momentum
Sevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown
- Price
- £7.10
- Rating
- 4.1/5
- Reviews
- 689
- Age
- 1y ago
got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch
- Price
- £3.46
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 1y ago
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Medium Brown
- Price
- £12.32
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 5y ago
got2b Glued Ultra Styling Hair Gel 150 ml Glued Styling Gel for up to 48h Ultra Strong Hold For Extreme Hairstyles Vegan* Formula
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 33,059
- Age
- 11y ago
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
Newest
by launch dateSevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown
- Price
- £7.10
- Rating
- 4.1/5
- Reviews
- 689
- Age
- 1y ago
got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch
- Price
- £3.46
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 1y ago
got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
- Price
- £3.69
- Rating
- 4.3/5
- Reviews
- 616
- Age
- 1y ago
Instantly Hairline Powder - Hair Root Touch Up Concealer Windproof & Sweatproof With Mirror and Puff (Natural Black)
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 2,041
- Age
- 2y ago
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
134
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Got2B87%
- Boldify4%
- LOPHE4%
- SEVICH2%
- got2b2%
- Open — no brand owns it (0%)
Got2b demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 6.0×
Top Got2b search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- got2b190K/yr
- hair powder women28K/yr
- got2b powder28K/yr
- got2be21K/yr
- hairline powder24K/yr
- got 2 be16K/yr
- hairline powder women12K/yr
- got to be13K/yr
- sevich hair powder8K/yr
- hair cover up powder7K/yr
What reviews say buyers love and hate about Got2b
What buyers mention most, as a share of all reviews.
What buyers love
67% of reviews“had good reviews”
“fragrance really smell nice”
“Good price”
“Very good hold on hair and keeps hair in place. i mostly use it for my wigs and baby hairs”
“Easy to use”
What buyers complain about
48% of reviews“Too much residue”
“hair fell out”
“Far Too Sticky”
“Dried my hair out really badly, I'm afraid”
“feels greasy”
Got2b return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Got2b questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
