got2b
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£270K£270K/yr · 392K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad10,869.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.13avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.46–£12.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, got2b is a £270K/yr Amazon United Kingdom market (392K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Sep. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
got2b market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £257K–£308K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
134
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Got2B87%
- Boldify4%
- LOPHE4%
- SEVICH2%
- got2b2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -5.1% search growth over the last 90 days.Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 6.0×
Top got2b search terms
- got2b190K/yr
- hair powder women28K/yr
- got2b powder28K/yr
- got2be21K/yr
- hairline powder24K/yr
- got 2 be16K/yr
- hairline powder women12K/yr
- got to be13K/yr
- sevich hair powder8K/yr
- hair cover up powder7K/yr
Top got2b products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula
Got2B£3.624.5★11,826 rev
got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula
Got2B£3.574.7★12,525 rev
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
Got2B£3.654.4★13,556 rev
Got2B iStyler Long Lasting Hold No White Residue Silicone Free Texture Matt Finish Hair Clay 75 ml (Pack of 1)
Got2B£3.674.6★652 rev
Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
Got2B£3.624.6★1,163 rev
Newest
by launch date
Sevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown
SEVICH£7.10689 rev
got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch
Got2B£3.46232 rev
got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
Got2B£3.69616 rev
Instantly Hairline Powder - Hair Root Touch Up Concealer Windproof & Sweatproof With Mirror and Puff (Natural Black)
LOPHE£4.892,041 rev
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
Got2B£3.6513,556 rev
Trending
90-day click momentumSevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown
SEVICH£7.104.1★
got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch
Got2B£3.464.2★
BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Medium Brown
Boldify£12.324.0★
got2b Glued Ultra Styling Hair Gel 150 ml Glued Styling Gel for up to 48h Ultra Strong Hold For Extreme Hairstyles Vegan* Formula
Got2B£3.764.3★
got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
Got2B£3.654.4★
What buyers say about got2b
What buyers praise and complain about, mined from review topics.What buyers love
“had good reviews”
“fragrance really smell nice”
“Good price”
“Very good hold on hair and keeps hair in place. i mostly use it for my wigs and baby hairs”
“Easy to use”
“As advertised”
“Overall, it feels sturdy, reliable, and good value for money”
“Keep your hair in place”
“The BEST dry shampoo”
“Really good, always struggled to get a product that keeps my sons hair spikey”
What buyers complain about
“Too much residue”
“hair fell out”
“Far Too Sticky”
“Dried my hair out really badly, I'm afraid”
“feels greasy”
“has a kinda weird smell bit not very noticeable”
“It isnt THE best”
“Colour is not ok”
“Barely works, keeps my hair flat with no volume”
“didnt find it easy to use”
Top return reasons
Common questions
- Is got2b profitable to sell on Amazon United Kingdom?
- The niche generates £270K/yr across 15 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the got2b niche?
- 5 brands and 134 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in got2b?
- Top complaints mined from reviews: Residue, Hair Related, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for got2b peak?
- Demand peaks in May–Jun–Jul–Sep; the busiest month runs 6.0× the quietest.
- What does it cost to enter the got2b niche?
- Listings span £3.46–£12.32; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 10,870 reviews — the moat a new listing must climb.