Got2b
FailThe top 5 brands take 100% of clicks, so Got2b is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £270K/yr392K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 134 sellers
Flapen Score
Got2b against its category
The dotted line is the Beauty average. Past it, Got2b is stronger. Inside it, weaker.
Market
The Got2b market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Got2b 392K times last year and spent an estimated £270K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Sep. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £270Ka year
- Peak month
- May6.0× the quietest month
- Top search term
- got2b190K searches a year
02 · Price
A sale here is worth £5.13.
Listings sell for £5.13 on average, from £3.46 to £12.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £5.13 that is £15K to £21K a year per listing.
- Average price
- £5.13under the $15 to $100 sweet spot
- Price range
- £3.46–£12.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £15K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hair Colour. It carries 10,870 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Hair Colour
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,870per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Got2b products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
got2b POWDERful Volumising Styling Powder 10 g Natural Hold Powder Hair Styling Volumising Styling Hair Powder Instant Volume from the Roots Vegan Formula
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 11,826
- Age
- 15y ago

got2b Glued Blasting Freeze Hairspray 300 ml Glued Hairspray for up to 72h Ultra Strong Hold Hairspray got2b For Extreme Hairstyles Vegan Formula
- Price
- £3.57
- Rating
- 4.7/5
- Reviews
- 12,525
- Age
- 17y ago

got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago

Got2B iStyler Long Lasting Hold No White Residue Silicone Free Texture Matt Finish Hair Clay 75 ml (Pack of 1)
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 652
- Age
- 10y ago

Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml
- Price
- £3.62
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 10y ago
Trending
estimated 90-day click momentum
Sevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown
- Price
- £7.10
- Rating
- 4.1/5
- Reviews
- 689
- Age
- 1y ago

got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch
- Price
- £3.46
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 1y ago

BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women and Men - 24-Hour Stain-Proof - Medium Brown
- Price
- £12.32
- Rating
- 4.0/5
- Reviews
- 39,369
- Age
- 5y ago

got2b Glued Ultra Styling Hair Gel 150 ml Glued Styling Gel for up to 48h Ultra Strong Hold For Extreme Hairstyles Vegan* Formula
- Price
- £3.76
- Rating
- 4.3/5
- Reviews
- 33,059
- Age
- 11y ago

got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
Newest
by launch date
Sevich Hairline Powder - Root Touch Up Instantly Hair Color for Thinning Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48Hour Waterproof & Sweatproof - Dark Brown
- Price
- £7.10
- Rating
- 4.1/5
- Reviews
- 689
- Age
- 1y ago

got2b getFRESH Dry Shampoo Hair Mist 150ml for Instant Root Refresh & Cleanse Suitable for Sensitive Scalp No Visible Residues* Vitalising Scent Hair Dry Shampoo Vegan Formula** Rice Starch
- Price
- £3.46
- Rating
- 4.2/5
- Reviews
- 232
- Age
- 1y ago

got2b Glued Wax Stick 50g Long-Lasting Styling Wax Stick Clear Hair Wax Stick for Slick Looks On the Go Non-Greasy Hair Pomade to Tame Flyaways Strong Hold Vegan Formula*
- Price
- £3.69
- Rating
- 4.3/5
- Reviews
- 616
- Age
- 1y ago

Instantly Hairline Powder - Hair Root Touch Up Concealer Windproof & Sweatproof With Mirror and Puff (Natural Black)
- Price
- £4.89
- Rating
- 4.0/5
- Reviews
- 2,041
- Age
- 2y ago

got2b Glued 4 brows & Edges Clear gel 2 in 1 16 ml Screaming Hold Brow gel Eyebrow Gel for Long Lasting Looks Vegan Formula
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 13,556
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
134
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Got2B87%
- Boldify4%
- LOPHE4%
- SEVICH2%
- got2b2%
- Open — no brand owns it (0%)
Demand
Got2b search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 6.0×
Search terms
Top Got2b search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- got2b190K/yr
- hair powder women28K/yr
- got2b powder28K/yr
- got2be21K/yr
- hairline powder24K/yr
- got 2 be16K/yr
- hairline powder women12K/yr
- got to be13K/yr
- sevich hair powder8K/yr
- hair cover up powder7K/yr
Reviews and returns
What reviews say buyers love and hate about Got2b
We read the reviews and the return reasons for every product selling here.
“Too much residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Got2b questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









