Got2b
FailThe top 5 brands take 100% of clicks, so Got2b is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £270K/yr392K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 134 sellers
Flapen Score
Got2b against its category
The dotted line is the Beauty average. Past it, Got2b is stronger. Inside it, weaker.
Market
The Got2b market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Got2b 392K times last year and spent an estimated £270K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Sep. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.4% of those searches ended in a purchase.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 13.4%
- Market size, estimated
- £270Ka year
- Peak month
- May6.0× the quietest month
- Top search term
- got2b190K searches a year
02 · Price
A sale here is worth £5.13.
Listings sell for £5.13 on average, from £3.46 to £12.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £5.13 that is £15K to £21K a year per listing.
- Average price
- £5.13under the $15 to $100 sweet spot
- Price range
- £3.46–£12.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £15K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Hair Colour. It carries 10,870 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #7in Hair Colour
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,870per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Got2b products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
134
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 24%
- Brand 34%
- Brand 42%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Got2b search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 6.0×
Search terms
Top Got2b search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- got2b190K/yr
- hair powder women28K/yr
- got2b powder28K/yr
- got2be21K/yr
- hairline powder24K/yr
- got 2 be16K/yr
- hairline powder women12K/yr
- got to be13K/yr
- sevich hair powder8K/yr
- hair cover up powder7K/yr
Reviews and returns
What reviews say buyers love and hate about Got2b
We read the reviews and the return reasons for every product selling here.
“Too much residue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Got2b questions
Answered from the same tracked data.









