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Glycolic Acid

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 100% of clicks, so Glycolic Acid is a Maybe.

Flapen Score
52
52 / 100
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Market size
£1.3M/yr1.2M searches / yr
90-day growth
+41.1%search demand this quarter
Competition
100%top-5 click share · 4 brands · 35 sellers

Flapen Score

Glycolic Acid against its category

The dotted line is the Beauty average. Past it, Glycolic Acid is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glycolic Acid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glycolic Acid 1.2M times last year and spent an estimated £1.3M. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+41.1%
Conversion, latest week
11.2%
Market size, estimated
£1.3Ma year
Peak month
June6.2× the quietest month
Top search term
glycolic acid559K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £6.25 to £13.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 30,000 to 40,000 of them. At £9.31 that is £279K to £372K a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£6.25–£13.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
30,000–40,000
Revenue per listing a year
£279K–£372K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #56 within Body. It carries 22,865 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#56in Body
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,865per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Glycolic Acid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Glycolic Acid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 6.2×

Search terms

Top Glycolic Acid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glycolic acid559K/yr
  • ordinary glycolic acid173K/yr
  • the ordinary glycolic acid163K/yr
  • saltair61K/yr
  • celimax pore and dark spot brightening cream33K/yr
  • glycolic acid the ordinary70K/yr
  • celimax dark spot cream15K/yr
  • glycolic acid toner28K/yr
  • saltair body butter9K/yr
  • the ordinary toner18K/yr

Reviews and returns

What reviews say buyers love and hate about Glycolic Acid

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Allergies”
0.1%of orders come back
“Gives you allergic skin reaction”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Glycolic Acid questions

Answered from the same tracked data.