glycerin soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Good897.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£259K£259K/yr · 224K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.69avg listing price — sweet spot $15–$100
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£1.21–£18.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, glycerin soap is a £259K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
glycerin soap market data
- Units sold / yr
- 25K–30K
- avg 1,000–1,250/product
- Revenue / yr
- £242K–£291K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
74
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
0%
- PEARS91%
- pear5%
- DAA Distribution4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top glycerin soap search terms
- pears soap156K/yr
- pears soap bar16K/yr
- glycerin soap13K/yr
- pears soap bars multipack24K/yr
- pear soap8K/yr
- glycerine soap6K/yr
Top glycerin soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pears Amber Moisturizing Soap Bar with Natural Oils 100g Pack of 6
PEARS£7.564.7★128 rev
Pears Natural Amber Soap Bars 125g 12 Pack + 1x Soap Bag
PEARS£15.194.8★280 rev
Pears Soap Bars Variety Multipack Natural Oils (4) + Mint Extracts (4) + Lemon Flower Extracts (4) 125g Each Pack of 12
PEARS£15.464.8★357 rev
Pear Transparent Green Soap Bar 125g 6xPack- Pure & Gentle Glycerin-Based Soap with Natural Oils- Iconic Herbal Fragrance- Mild & Moisturising Cleanser for Face and Body- Ideal for Sensitive Skin
PEARS£7.884.6★28 rev
Pears Transparent Soap (100g) Pure and Gentle with Mint Extracts (Pack of 6)
PEARS£8.714.8★157 rev
Newest
by launch date
3 x 125g Transparent Glycerin Soap Bars Natural Oils with Lemon Flower & Mint Extracts Gentle Soap for Face Body & Hands
DAA Distribution£8.0516 rev
12 x 125g Pears Natural Amber Transparent Soap Bar with Natural Oils
PEARS£14.2315 rev
Pear Transparent Green Soap Bar 125g 6xPack- Pure & Gentle Glycerin-Based Soap with Natural Oils- Iconic Herbal Fragrance- Mild & Moisturising Cleanser for Face and Body- Ideal for Sensitive Skin
PEARS£7.8828 rev
Pears Pure & Gentle Transparent Soap Bar 3 Pack (125g Each) Natural Oils Mint Extracts & Lemon Flower Extracts
PEARS£6.15357 rev
Pears Amber Moisturizing Soap Bar with Natural Oils 100g Pack of 6
PEARS£7.56128 rev
Trending
90-day click momentumPear Transparent Green Soap Bar 125g 6xPack- Pure & Gentle Glycerin-Based Soap with Natural Oils- Iconic Herbal Fragrance- Mild & Moisturising Cleanser for Face and Body- Ideal for Sensitive Skin
PEARS£7.884.6★
12 x 125g Pears Natural Amber Transparent Soap Bar with Natural Oils
PEARS£14.234.8★
3 x 125g Transparent Glycerin Soap Bars Natural Oils with Lemon Flower & Mint Extracts Gentle Soap for Face Body & Hands
DAA Distribution£8.054.9★
Pears Pure & Gentle Moisturising Liquid Body Wash - Enriched with Glycerin and Natural Oils 10x More Moisturiser* - Soap-free Cleanser Ideal for Men and Women | 250ml (3 Pack) + Dispenser Pump
PEARS£9.764.6★
Pears Natural Amber Soap Bars 125g 6 Pack + 1x Soap Bag
PEARS£9.244.8★
What buyers say about glycerin soap
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Good value for money”
“Excellent product”
“My skin feels soft”
“Really creamy lathers well”
“Clean and fresh”
“As advertised”
“my skin feel good”
“keeps skin hydrated”
“Long lasting”
What buyers complain about
“I read the reviews some people said it doesn't smell strongly”
“There is a reason why they have a cheap price”
“Poor Product”
“i suffer from very dry skin after washing”
“a bar lasts less than a week”
“My son even claimed to have got a small rash after using it”
“could charge nore”
“leaves slight sticky residue”
“Im not sure that is made clear in the advertising online”
“AND IS UNSABLE THEN”
Top return reasons
Common questions
- Is glycerin soap profitable to sell on Amazon United Kingdom?
- The niche generates £259K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the glycerin soap niche?
- 3 brands and 74 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in glycerin soap?
- Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for glycerin soap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the glycerin soap niche?
- Listings span £1.21–£18.09; the average listing price is £9.69 (sweet spot $15–$100). The average incumbent carries 898 reviews — the moat a new listing must climb.