Glycerin
FailPrices span $3.05–$10.91, mostly outside the sweet spot, so Glycerin is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £215K/yr335K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 20 sellers
Flapen Score
Glycerin against its category
The dotted line is the Beauty average. Past it, Glycerin is stronger. Inside it, weaker.
Market
The Glycerin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glycerin 335K times last year and spent an estimated £215K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £215Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- glycerin175K searches a year
02 · Price
A sale here is worth £6.21.
Listings sell for £6.21 on average, from £3.05 to £10.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.21 that is £12K to £16K a year per listing.
- Average price
- £6.21under the $15 to $100 sweet spot
- Price range
- £3.05–£10.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #102 within Bath & Body. It carries 1,684 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #102in Bath & Body
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,684per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Glycerin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100% Pure Glycerine 100ml
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 4y ago

CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd
- Price
- £4.49
- Rating
- 4.5/5
- Reviews
- 2,052
- Age
- 14y ago

Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 7,105
- Age
- 12y ago

Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade
- Price
- £6.56
- Rating
- 4.7/5
- Reviews
- 1,582
- Age
- 7y ago

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago
Trending
estimated 90-day click momentum
Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago

100% Pure Glycerine 100ml
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 4y ago

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago

CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd
- Price
- £4.49
- Rating
- 4.5/5
- Reviews
- 2,052
- Age
- 14y ago

MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago
Newest
by launch date
Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago

EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago

MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago

100% Pure Glycerine 100ml
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 4y ago

Nature Spell 100% Pure Vegetable Glycerine for Face & Body Vegan 200ml
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 1,098
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
20
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
15%
- ICAN LONDON26%
- CLERE19%
- Naissance13%
- The Soapery11%
- EQM SOLUCIONES QUIMICAS11%
- Nature Spell6%
- Open — no brand owns it (5 brands, 15%)
Demand
Glycerin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Glycerin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- glycerin175K/yr
- glycerine52K/yr
- glycerin for skin30K/yr
- glycerol15K/yr
- glycerine for skin14K/yr
- pure glycerin6K/yr
- glycerine liquid12K/yr
- pure glycerine for skin5K/yr
- liquid glycerin4K/yr
- liquid glycerol4K/yr
Reviews and returns
What reviews say buyers love and hate about Glycerin
We read the reviews and the return reasons for every product selling here.
“As described bottle was smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glycerin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









