Glycerin
prices mostly outside the sweet spot ($3.05–$10.91) — Glycerin doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Glycerin profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Glycerin is a £215K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Glycerin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.8% over the last 90 days and 10.3% of searches end in a purchase.
£215K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Glycerin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
100% Pure Glycerine 100ml
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 4y ago
CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd
- Price
- £4.49
- Rating
- 4.5/5
- Reviews
- 2,052
- Age
- 14y ago
Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free
- Price
- £5.01
- Rating
- 4.6/5
- Reviews
- 7,105
- Age
- 12y ago
Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade
- Price
- £6.56
- Rating
- 4.7/5
- Reviews
- 1,582
- Age
- 7y ago
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago
Trending
90-day click momentum
Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
100% Pure Glycerine 100ml
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 4y ago
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago
CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd
- Price
- £4.49
- Rating
- 4.5/5
- Reviews
- 2,052
- Age
- 14y ago
MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago
Newest
by launch dateVegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
- Price
- £6.02
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 5mo ago
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 1,266
- Age
- 1y ago
MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
- Price
- £6.83
- Rating
- 4.5/5
- Reviews
- 1,297
- Age
- 1y ago
100% Pure Glycerine 100ml
- Price
- £3.05
- Rating
- 4.5/5
- Reviews
- 1,183
- Age
- 4y ago
Nature Spell 100% Pure Vegetable Glycerine for Face & Body Vegan 200ml
- Price
- £5.20
- Rating
- 4.6/5
- Reviews
- 1,098
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 rising
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- ICAN LONDON26%
- CLERE19%
- Naissance13%
- The Soapery11%
- EQM SOLUCIONES QUIMICAS11%
- Nature Spell6%
- Open — no brand owns it (5 brands, 15%)
Glycerin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Glycerin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- glycerin175K/yr
- glycerine52K/yr
- glycerin for skin30K/yr
- glycerol15K/yr
- glycerine for skin14K/yr
- pure glycerin6K/yr
- glycerine liquid12K/yr
- pure glycerine for skin5K/yr
- liquid glycerin4K/yr
- liquid glycerol4K/yr
What reviews say buyers love and hate about Glycerin
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“The quality feels pure and consistent, and a little goes a long way”
“Does it job”
“Worth it”
“It provides excellent moisturising properties”
“Very good for dry skin”
What buyers complain about
62% of reviews“As described bottle was smaller than expected”
“the container started to leak at the base after a few weeks”
“Causing an allergic reaction on my child”
“its consistency is to thick to be used by its self its best paired with rose water from the same company 4 parts rose water one part glycerin in a spray bottle good size bottle its all natural”
“the amount is limited”
Glycerin return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Glycerin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
