glycerin
Skip itPrices mostly outside the sweet spot ($3.05–$10.91) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,684.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay£215K£215K/yr · 335K searches
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£3.05–£10.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, glycerin is a £215K/yr Amazon United Kingdom market (335K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £186K–£248K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 10.3%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 6.3%
- Avg brand age
- 73 months
- Avg seller age
- 155 days
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- ICAN LONDON26%
- CLERE19%
- Naissance13%
- The Soapery11%
- EQM SOLUCIONES QUIMICAS11%
- Nature Spell6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Pure Glycerine 100ml
ICAN LONDON£3.054.5★1,183 rev
CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd
CLERE£4.494.5★2,052 rev
Naissance Vegetable Glycerine (Glycerol) Liquid (no. 806) 250ml - 100% Pure & Natural Glycerin Premium EP/BP/USP Pharmaceutical Grade Natural Humectant Fragrance Free
Naissance£5.014.6★7,105 rev
Vegetable Glycerin 1 litre Food Grade and Cosmetic Grade
The Soapery£6.564.7★1,582 rev
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
EQM SOLUCIONES QUIMICAS£4.764.6★1,266 rev
Newest
by launch date
Vegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
VGPG Online£6.0219 rev
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
EQM SOLUCIONES QUIMICAS£4.761,266 rev
MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
MAYJAM£6.831,297 rev
100% Pure Glycerine 100ml
ICAN LONDON£3.051,183 rev
Nature Spell 100% Pure Vegetable Glycerine for Face & Body Vegan 200ml
Nature Spell£5.201,098 rev
Trending
90-day click momentumVegetable Glycerin USP Cosmetic & Industrial Grade | (100ml) | Pure VG Liquid for Skin Hair Soap DIY | Humectant Moisturiser for Cosmetics Craft Food Uses
VGPG Online£6.024.5★
100% Pure Glycerine 100ml
ICAN LONDON£3.054.5★
EQM - ECO-904 - Liquid Vegetable Glycerin - 100% Pure & Natural - 500 ml - Pharmaceutical Grade - Natural Moisturizer for Hair and Skin - Ideal for Soaps Shampoos Creams etc
EQM SOLUCIONES QUIMICAS£4.764.6★
CLERE 100% Pure Glycerin Liquid for Versatile Body Skin Care Glycerine for Face Moisturizes Dry Skin & Softens Glycerol Reduces Stretch Marks 100 ml (Pack of 1) Sourced by Bronx International Ltd
CLERE£4.494.5★
MAYJAM Vegetable Glycerin Pure & Natural Glycerin 473ML Colourless and Odourless Natural Hydrating Vegetable Glycerin for Hair Face & Body
MAYJAM£6.834.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels pure and consistent, and a little goes a long way”
“Does it job”
“Worth it”
“It provides excellent moisturising properties”
“Very good for dry skin”
“This is an excellent product that helps to keep your skin youthful and glowing”
“Great product durability great Thankyou”
“easy to use”
“Very good quality right size”
“Perfect for homemade cosmetics or cleaning products”
What buyers complain about
“As described bottle was smaller than expected”
“the container started to leak at the base after a few weeks”
“Causing an allergic reaction on my child”
“its consistency is to thick to be used by its self its best paired with rose water from the same company 4 parts rose water one part glycerin in a spray bottle good size bottle its all natural”
“the amount is limited”
“This has unfortunately irritated my skin and left my hands red and blotchy, I will have to stop using”
“has found this ingredient increasingly hard to locate in local shops”
“Not very suitable to be used on the face”
“I have very dry skin”
“so I cant put heavy thick moisturisers on it for fear of breaking out”
Top return reasons
Common questions
- Is glycerin profitable to sell on Amazon United Kingdom?
- The niche generates £215K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the glycerin niche?
- 11 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in glycerin?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Allergies. The return rate is 0.1%.
- When does demand for glycerin peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the glycerin niche?
- Listings span £3.05–£10.91; the average listing price is £6.21 (sweet spot $15–$100). The average incumbent carries 1,684 reviews — the moat a new listing must climb.
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