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Glycerin

Fail

Prices span $3.05–$10.91, mostly outside the sweet spot, so Glycerin is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£215K/yr335K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
75%top-5 click share · 11 brands · 20 sellers

Flapen Score

Glycerin against its category

The dotted line is the Beauty average. Past it, Glycerin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glycerin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glycerin 335K times last year and spent an estimated £215K. The top 5 brands take 79% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
335K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
10.3%
Market size, estimated
£215Ka year
Peak month
October1.3× the quietest month
Top search term
glycerin175K searches a year

02 · Price

A sale here is worth £6.21.

Listings sell for £6.21 on average, from £3.05 to £10.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £6.21 that is £12K to £16K a year per listing.

Average price
£6.21under the $15 to $100 sweet spot
Price range
£3.05–£10.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #102 within Bath & Body. It carries 1,684 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#102in Bath & Body
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,684per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Glycerin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • Brand 126%
  • Brand 219%
  • Brand 313%
  • Brand 411%
  • Brand 511%
  • Brand 66%
  • Open — no brand owns it (5 brands, 15%)

Demand

Glycerin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Glycerin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glycerin175K/yr
  • glycerine52K/yr
  • glycerin for skin30K/yr
  • glycerol15K/yr
  • glycerine for skin14K/yr
  • pure glycerin6K/yr
  • glycerine liquid12K/yr
  • pure glycerine for skin5K/yr
  • liquid glycerin4K/yr
  • liquid glycerol4K/yr

Reviews and returns

What reviews say buyers love and hate about Glycerin

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.1%of orders come back
“As described bottle was smaller than expected”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glycerin questions

Answered from the same tracked data.