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Glitter Nail Polish

Maybe

An estimated 0.3% of orders come back. But prices span $2.00–$14.15, mostly outside the sweet spot, so Glitter Nail Polish is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£43K/yr264K searches / yr
90-day growth
+41.7%search demand this quarter
Competition
39%top-5 click share · 19 brands · 75 sellers

Flapen Score

Glitter Nail Polish against its category

The dotted line is the Beauty average. Past it, Glitter Nail Polish is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Nail Polish 264K times last year and spent an estimated £43K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+41.7%
Conversion, latest week
3.3%
Market size, estimated
£43Ka year
Peak month
December4.2× the quietest month
Top search term
glitter nail polish140K searches a year

02 · Price

A sale here is worth £5.06.

Listings sell for £5.06 on average, from £2.00 to £14.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £5.06 that is £506 to £1K a year per listing.

Average price
£5.06under the $15 to $100 sweet spot
Price range
£2.00–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£506–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #223 within Manicure & Pedicure. It carries 5,892 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
4.9%
Average rank
#223in Manicure & Pedicure
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,892per listing
Listings tracked
46

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Glitter Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

75

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

39%

Top 20: 77%

Open market

21%

  • Brand 124%
  • Brand 220%
  • Brand 313%
  • Brand 411%
  • Brand 56%
  • Brand 65%

Demand

Glitter Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.2×

Search terms

Top Glitter Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter nail polish140K/yr
  • glitter nail varnish30K/yr
  • glitter top coat nail polish16K/yr
  • sparkly nail polish16K/yr
  • glitter nail polish quick dry13K/yr
  • clear glitter nail polish16K/yr
  • nail polish glitter10K/yr
  • rimmel glitter nail polish8K/yr
  • sparkle nail polish7K/yr
  • sparkly nail varnish7K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Nail Polish

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
18%of negative reviews mention “Color”
0.3%of orders come back
“The colour not the same as the picture”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Glitter Nail Polish questions

Answered from the same tracked data.