Glitter Mascara
Glitter Mascara shows low returns (0.1%), but a small market ($28K/yr) keeps it on the watch list.
Flapen Score
Top 26% of 2,481 Beauty niches · +5 vs the category median of 47
Is Glitter Mascara profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Glitter Mascara is a £28K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 52/100.
Glitter Mascara: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -30.0% over the last 90 days and 6.8% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.
0/100
page quality · 41 products
Top Glitter Mascara products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bekoeen 3PCS Glitter Eyeshadow Mascara Lengthening Volumizing Colorful Lashes Sparkling Diamonds Silver Waterproof Mascara for Eyelashes Party Wedding
- Price
- £4.48
- Rating
- 3.8/5
- Reviews
- 346
- Age
- 2y ago
Domality 6Pcs Glitter Colorful Mascara Set Black Silver Gold Pink Blue Purple Diamond Sparkly Mascara for Eyelashes Lengthening & Volumizing Shiny Sparkle Eyes Makeup
- Price
- £8.55
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Glitter Mascara Silver Mascara Eye Glitter for Eyelashes Diamond Shiny Colored Long Lasting Smudgeproof Waterproof Sparkling Eye Make-Up Gift for Women
- Price
- £3.42
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago
Baorder 4 Pcs Colorful Mascara for Eyelashes Set Glitter and Matte Colored Mascara Pearly Long-Lasting Double-headed Mascara Halloween Christmas Eyes Makeup
- Price
- £6.70
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 7mo ago
SHEGLAM Crystal Gaze Glitter Mascara High Shine Waterproof Long-lasting Mascara
- Price
- £5.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago
Trending
90-day click momentumDomality 6Pcs Glitter Colorful Mascara Set Black Silver Gold Pink Blue Purple Diamond Sparkly Mascara for Eyelashes Lengthening & Volumizing Shiny Sparkle Eyes Makeup
- Price
- £8.55
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 3mo ago
Plum Purple Glitter Mascara With Shimmering Micro-Glitter Spiral Brush For Even Application Voluminous Lengthening Lashes - Long-Lasting Sparkling Eye-Catching Effect For Parties Events Special
- Price
- £3.95
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
SHEGLAM Crystal Gaze Glitter Mascara High Shine Waterproof Long-lasting Mascara
- Price
- £5.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago
Consnew Pearlescent Colored Mascara 8 Colors Waterproof Lengthening Volumizing Long Lasting Smudge-proof Glitter Mascara for Eyelashes Colorful Eye Makeup for Halloween Xmas Party Stage 10 ml
- Price
- £8.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch dateMaybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 3mo ago
Domality 6Pcs Glitter Colorful Mascara Set Black Silver Gold Pink Blue Purple Diamond Sparkly Mascara for Eyelashes Lengthening & Volumizing Shiny Sparkle Eyes Makeup
- Price
- £8.55
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3mo ago
Consnew Pearlescent Colored Mascara 8 Colors Waterproof Lengthening Volumizing Long Lasting Smudge-proof Glitter Mascara for Eyelashes Colorful Eye Makeup for Halloween Xmas Party Stage 10 ml
- Price
- £8.32
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Plum Purple Glitter Mascara With Shimmering Micro-Glitter Spiral Brush For Even Application Voluminous Lengthening Lashes - Long-Lasting Sparkling Eye-Catching Effect For Parties Events Special
- Price
- £3.95
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 4mo ago
SHEGLAM Crystal Gaze Glitter Mascara High Shine Waterproof Long-lasting Mascara
- Price
- £5.84
- Rating
- 3.7/5
- Reviews
- 15
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
28 rising
Sellers
199
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
41%
Top 20: 82%
Open market
39%
- Maybelline16%
- Bekoeen10%
- RUICHING10%
- Baorder9%
- Domality9%
- SHEGLAM6%
Glitter Mascara demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Glitter Mascara search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- glitter mascara34K/yr
- glitter mascara for eyelashes13K/yr
- gold mascara6K/yr
- sparkly mascara4K/yr
- maybelline glitter mascara4K/yr
- maybelline mascara gold2K/yr
- maybelline gold mascara3K/yr
What reviews say buyers love and hate about Glitter Mascara
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great with a lash lift”
“Amazing quality”
“great value”
“Easy to use”
“Doesnt smudge”
What buyers complain about
59% of reviews“Absolutely awful does not do what it says with eyelashes cant even get it to look like I have any one would never buy again”
“Product not new”
“slightly dried”
“Poor quality”
“Threw in bin utter waste of money”
Glitter Mascara return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Glitter Mascara questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
