Glitter Mascara
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $28K a year here, so Glitter Mascara is a Maybe.
- Flapen Score
- 52 / 100Top 26% of 2,481 Beauty niches · +5 vs the category median of 4752
- Market size
- £28K/yr66K searches / yr
- 90-day growth
- -30.0%search demand this quarter
- Competition
- 41%top-5 click share · 28 brands · 199 sellers
Flapen Score
Glitter Mascara against its category
The dotted line is the Beauty average. Past it, Glitter Mascara is stronger. Inside it, weaker.
Market
The Glitter Mascara market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Glitter Mascara 66K times last year and spent an estimated £28K. The top 5 brands take 54% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -30.0%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £28Ka year
- Top search term
- glitter mascara34K searches a year
02 · Price
A sale here is worth £6.30.
Listings sell for £6.30 on average, from £2.52 to £17.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £6.30 that is £630 to £2K a year per listing.
- Average price
- £6.30under the $15 to $100 sweet spot
- Price range
- £2.52–£17.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £630–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #917 within Make-up. It carries 6,636 reviews at 3.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 98%
- Out of stock, average day
- 16.2%
- Average rank
- #917in Make-up
- Average rating
- 3.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,636per listing
- Listings tracked
- 41
04 · Newcomers
2 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Glitter Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 rising
Sellers
199
Top-5 brand share
54%
Top 20: 95%
Top-5 click share
41%
Top 20: 82%
Open market
39%
- Brand 116%
- Brand 210%
- Brand 310%
- Brand 49%
- Brand 59%
- Brand 66%
Demand
Glitter Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.4× · 7 of 12 months tracked
Search terms
Top Glitter Mascara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glitter mascara34K/yr
- glitter mascara for eyelashes13K/yr
- gold mascara6K/yr
- sparkly mascara4K/yr
- maybelline glitter mascara4K/yr
- maybelline mascara gold2K/yr
- maybelline gold mascara3K/yr
Reviews and returns
What reviews say buyers love and hate about Glitter Mascara
We read the reviews and the return reasons for every product selling here.
“Absolutely awful does not do what it says with eyelashes cant even get it to look like I have any one would never buy again”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glitter Mascara questions
Answered from the same tracked data.









