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Glitter Lip Gloss

Fail

The top 5 brands take 100% of clicks, so Glitter Lip Gloss is a Fail.

Flapen Score
31
31 / 100
Ranks 2,417 of 2,481 Beauty niches · −16 vs the category median of 47
Market size
£54K/yr297K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
68%top-5 click share · 2 brands · 58 sellers

Flapen Score

Glitter Lip Gloss against its category

The dotted line is the Beauty average. Past it, Glitter Lip Gloss is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Lip Gloss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Lip Gloss 297K times last year and spent an estimated £54K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 297K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
297K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
2.1%
Market size, estimated
£54Ka year
Peak month
December2.9× the quietest month
Top search term
kiko lipgloss161K searches a year

02 · Price

A sale here is worth £8.64.

Listings sell for £8.64 on average, from £3.67 to £17.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.64 that is £2K to £4K a year per listing.

Average price
£8.64under the $15 to $100 sweet spot
Price range
£3.67–£17.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #35 within Make-up. It carries 9,567 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#35in Make-up
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,567per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Glitter Lip Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Glitter Lip Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Glitter Lip Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiko lipgloss161K/yr
  • kiko milano lip gloss39K/yr
  • kiko lip gloss30K/yr
  • glitter lip gloss24K/yr
  • kiko lip12K/yr
  • kiko gloss6K/yr
  • shimmer lip gloss6K/yr
  • sparkly lip gloss6K/yr
  • lip gloss kiko5K/yr
  • lip gloss glitter4K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Lip Gloss

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
20%of negative reviews mention “Durability”
0.3%of orders come back
“Doesn't really last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glitter Lip Gloss questions

Answered from the same tracked data.