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Glitter Gel Nail Polish

Fail

Prices span $3.43–$14.15, mostly outside the sweet spot, so Glitter Gel Nail Polish is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£29K/yr175K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
33%top-5 click share · 20 brands · 27 sellers

Flapen Score

Glitter Gel Nail Polish against its category

The dotted line is the Beauty average. Past it, Glitter Gel Nail Polish is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Glitter Gel Nail Polish 175K times last year and spent an estimated £29K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
2.4%
Market size, estimated
£29Ka year
Peak month
December4.0× the quietest month
Top search term
glitter gel nail polish69K searches a year

02 · Price

A sale here is worth £6.89.

Listings sell for £6.89 on average, from £3.43 to £14.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £6.89 that is £0 to £689 a year per listing.

Average price
£6.89under the $15 to $100 sweet spot
Price range
£3.43–£14.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£689
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #182 within Manicure & Pedicure. It carries 2,044 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
13.9%
Average rank
#182in Manicure & Pedicure
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,044per listing
Listings tracked
61

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Glitter Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

20 flat

Sellers

27

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

33%

Top 20: 65%

Open market

37%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Glitter Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Glitter Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitter gel nail polish69K/yr
  • glitter gel polish26K/yr
  • gel glitter nail polish13K/yr
  • gel nail polish glitter11K/yr
  • mylee glitter gel polish10K/yr
  • mylee gel polish glitter9K/yr
  • glitter nail gel6K/yr
  • sparkly gel nail polish6K/yr
  • reflective gel nail polish7K/yr
  • reflective glitter gel nail polish9K/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
17%of negative reviews mention “Color”
0.7%of orders come back
“Wrong colour”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glitter Gel Nail Polish questions

Answered from the same tracked data.