gliss hair repair liquid silk
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Great388.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.22avg listing price — sweet spot $15–$100
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Price range
Bad£6.11–£16.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£42K£42K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gliss hair repair liquid silk is a £42K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gliss hair repair liquid silk market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #782
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 23%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
86
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Gliss39%
- Gliss Kur32%
- Schwarzkopf29%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top gliss hair repair liquid silk search terms
- gliss hair shine spray15K/yr
- gliss10K/yr
- gliss hair repair liquid silk7K/yr
- schwarzkopf gliss6K/yr
- gliss shine tonic4K/yr
- gliss leave in conditioner spray4K/yr
- gliss kur3K/yr
- schwarzkopf leave in conditioner spray3K/yr
- schwarzkopf gliss hair shine tonic spray1K/yr
Top gliss hair repair liquid silk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gliss Gliss Liquid Hair Care - Fresh Option (256087)
Gliss£6.964.6★402 rev
Gliss Kur Schwarzkopf Total Reflex Shine Treatment 100ML
Gliss Kur£8.474.1★431 rev
Schwarzkopf Gliss Hair Repair Liquid Silk Express Repair Conditioner 200ml- Pack of 2
Schwarzkopf£12.344.7★504 rev
Gliss Express Ultimate Conditioner Spray 200 ml For Very Damaged Hair Schwarzkopf
Gliss£6.504.4★293 rev
Schwarzkopf Gliss Kur Total Express Conditioner 200 ml
Gliss Kur£6.964.6★1,863 rev
Newest
by launch dateGliss Kur Schwarzkopf Total Reflex Shine Treatment 100ML
Gliss Kur£8.47431 rev
Schwarzkopf Gliss Kur Total Express Conditioner 200 ml
Gliss Kur£6.961,863 rev
Gliss Express Repair Conditioner Liquid Silk (200 ml) Conditioner for Exceptionally Soft Hair Conditioner with Heat Protection up to 230 C
Gliss Kur£7.22787 rev
Gliss Gliss Kur Personal Care - Clean Option (521055)
Schwarzkopf£8.318 rev
Schwarzkopf Gliss Colour Protect&Shine Express Repair Conditioner Leave-In
Schwarzkopf£7.4897 rev
Trending
90-day click momentum
Gliss Gliss Ultimate Hair Care - Clean Option (941334)
Gliss£6.114.3★
Gliss Kur Schwarzkopf Total Reflex Shine Treatment 100ML
Gliss Kur£8.474.1★
Schwarzkopf Gliss Total Repair 19 Reflex Shine Treatment Dry Damages Hair 150ml
Schwarzkopf£9.834.6★
Gliss Gliss Kur Personal Care - Clean Option (521055)
Schwarzkopf£8.314.7★
Schwarzkopf Gliss Hair Repair Liquid Silk Express Repair Conditioner 200ml- Pack of 3
Schwarzkopf£16.434.8★
What buyers say about gliss hair repair liquid silk
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous product”
“Leave in conditioner makes my hair smell lovely”
“It leaves hair super soft and shiny”
“Leaves a lovely shine”
“does a great job of detangling my hair”
“The best for dry dull nuisance hair”
“Love this it gives your hair a lovely shine will order again Gliss”
“Does as says”
“Great spray”
“Not much else to say apart from would be nice if it was a bit cheaper”
What buyers complain about
“too pricey for me”
“Dont use too much as it can make your hair very greasy looking”
“smelll was different”
“Read reveiw about instructions not being in english”
“as these areas are usually the driest”
“I found it didnt really last”
Top return reasons
Common questions
- Is gliss hair repair liquid silk profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 13 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the gliss hair repair liquid silk niche?
- 3 brands and 86 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gliss hair repair liquid silk?
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Smell. The return rate is 0.1%.
- When does demand for gliss hair repair liquid silk peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the gliss hair repair liquid silk niche?
- Listings span £6.11–£16.43; the average listing price is £9.22 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.